Amazon Advertising Performance Reports Key Insights for Success

Amazon Advertising Performance Reports Key Insights for Success

This article provides an in-depth analysis of Amazon advertising reports, focusing on four key areas: product selection, keywords, advertising campaigns, and overall account performance. It offers detailed analytical methods and optimization strategies to help sellers pinpoint problems, effectively improve ad conversion rates, and maximize return on investment. By understanding and leveraging the data within these reports, sellers can refine their advertising strategies and ultimately drive increased sales and profitability on the Amazon platform.

01/05/2026 Customs Knowledge
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Ozon Tightens Seller Rules to Improve Marketplace Performance

Ozon Tightens Seller Rules to Improve Marketplace Performance

OZON has updated its platform rules, optimizing return settings. Sellers can now customize return addresses, not limited to Russia. Product listing rules have also been adjusted, with only one product type allowed per SKU. Sellers are advised to manually select the correct product type before May 2nd to avoid random system assignment affecting traffic. This update aims to standardize operations, improve the buyer's shopping experience, and support the development of high-quality sellers on the platform.

01/05/2026 Logistics
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Matsons October Express Shipping Sees Strong Delivery Performance

Matsons October Express Shipping Sees Strong Delivery Performance

This article provides a detailed analysis of the Matson Clipper's sailing schedule for weeks 42-44 in late October, covering vessels such as Ka'i, Kaua'i, Lani, Lana'i, Hina, and Maui. It includes departure, navigation, and estimated arrival times. The analysis highlights the efficiency characteristics of both regular and extra (ad hoc) sailings. This information offers practical logistics recommendations for cross-border e-commerce sellers and logistics professionals, helping them optimize their shipping strategies.

01/05/2026 Logistics
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IATA Introduces Safety Tool to Boost Airline Performance

IATA Introduces Safety Tool to Boost Airline Performance

The International Air Transport Association (IATA) has released the I-ASC Aviation Safety Culture Survey Tool to help airlines assess, benchmark, and improve their safety culture. The tool evaluates nine key drivers, providing quantitative and qualitative data to support the development of improvement plans. It offers industry benchmarking, risk identification, global coverage, and continuous improvement tracking capabilities. This helps airlines enhance their safety performance by providing actionable insights and facilitating a proactive approach to safety management. Ultimately, the I-ASC tool aims to foster a stronger safety culture within the aviation industry.

01/05/2026 Airlines
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Amazon Sellers Boost Ad Performance with ASIN Targeting

Amazon Sellers Boost Ad Performance with ASIN Targeting

This article provides an in-depth analysis of Amazon ASIN targeting advertising strategies. It emphasizes the importance of precise targeting timing and review accumulation. It also details how to select suitable ASINs for targeting and implement refined advertising operation strategies. This guide helps you master Amazon advertising, improve product conversion rates, and achieve sales growth. It covers key aspects like competitor ASIN selection, keyword optimization within the ASIN targeting campaign, and bid management techniques to maximize ROI and minimize wasted ad spend.

01/16/2026 Logistics Encyclopedia
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US Rail Freight Data Shows Mixed October Performance

US Rail Freight Data Shows Mixed October Performance

Data from the Association of American Railroads indicates a year-over-year decline in U.S. rail freight volume in late October, although some commodity categories experienced growth. Intermodal traffic saw a larger decrease. Year-to-date figures remain positive. The article analyzes contributing factors to these trends and looks ahead to the challenges and opportunities facing the rail freight industry. It examines the interplay between economic indicators and freight transportation, highlighting the impact of factors like consumer demand and supply chain dynamics on rail performance.

01/21/2026 Logistics
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Five Strategies Boost Warehouse Efficiency Supply Chain Performance

Five Strategies Boost Warehouse Efficiency Supply Chain Performance

Facing increasingly severe business challenges, warehouses and distribution centers need to innovate actively. This article proposes five major warehouse management trends: embracing automation, data-driven decision-making, optimizing layout, adopting cloud computing and mobile technologies, and focusing on sustainable development. These trends help companies improve efficiency, reduce costs, and win in the future. By leveraging these strategies, businesses can streamline operations, gain valuable insights from data, and create a more resilient and environmentally responsible supply chain.

01/19/2026 Warehousing
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How Logistics Companies Can Effectively Prevent the Loss of Strategic Customers

How Logistics Companies Can Effectively Prevent the Loss of Strategic Customers

Logistics companies often face the risk of losing strategic major clients in a competitive environment and must take a multifaceted approach to prevention. This includes understanding customer needs, promoting organizational collaboration, monitoring signs of churn, responding to demand upgrades, and paying attention to decision-maker risks. Effective customer relationship management helps reduce churn and ensures the sustainable development of the enterprise.

07/23/2025 Logistics
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Iatas Simulation Course Enhances Leadership in Aviation Industry

Iatas Simulation Course Enhances Leadership in Aviation Industry

IATA introduces an interactive change management simulation course designed to improve the success rate of organizational change initiatives. Through interactive simulations and practical exercises, the course helps leaders master the core elements of change management, including developing change strategies, fostering employee engagement, and developing leadership skills. The course will be offered in multiple cities worldwide, providing participants with flexible options.

01/20/2026 Logistics Industry Insights
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WCO Study Targets Trade Efficiency Through Customs Broker Reform

WCO Study Targets Trade Efficiency Through Customs Broker Reform

The World Customs Organization (WCO) published the 'Study Report on Customs Brokers' aiming to improve global customs broker standards. The report outlines the role of brokers in international supply chains, provides policy and organizational recommendations, offers a standardized model inventory, and highlights opportunities for cooperation between customs and brokers. Countries are encouraged to draw on the report to optimize broker management and promote trade facilitation.

01/05/2026 Customs Knowledge
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