The OZON marketplace has implemented significant rule changes aimed at improving the experience for cross-border sellers, particularly regarding return processes and product categorization. These updates promise to reduce operational hurdles while enhancing sales potential.
Flexible Return Address Options Eliminate Russian Location Requirement
OZON has overhauled its return policy for international sellers, removing the previous restriction mandating Russian return addresses. Sellers may now designate any valid return location, including domestic addresses in their home countries.
Important Notice: Once configured, return addresses become locked. While sellers retain the ability to modify addresses through their account dashboard, initial setup requires careful verification to ensure accuracy.
Step-by-Step Guide to Update Return Settings
The simplified configuration process requires just four steps:
- Navigate to "Warehouse Methods" in the account dashboard
- Select "Edit Warehouse"
- Input return address details including recipient name, contact information, and any special return requirements
- Verify and save all entered information
The system permits either selection of pre-configured warehouse addresses or manual entry of Russian locations, prioritizing convenience for return processing.
Product Listing Revisions: Single Category Requirement
Effective May 2, OZON will enforce stricter product categorization rules. Each SKU must be assigned exactly one product type designation. Sellers failing to manually select their preferred category by the deadline risk automatic assignment by the platform's system.
This change specifically addresses previous inconsistencies where multiple category selections created confusion in product discovery and approval processes.
Clarification: Product types (characteristics assigned post-listing) differ fundamentally from product categories (primary classification selected during initial listing creation).
Platform Objectives Behind the Updates
The modifications reflect OZON's commitment to three core improvements:
- Standardized Operations: Creating equitable conditions for all marketplace participants while discouraging high-volume, low-quality sellers
- Enhanced Buyer Experience: Precise product categorization enables more accurate search results and purchase satisfaction
- Operational Efficiency: Reduced approval errors and processing delays through simplified listing requirements
These strategic updates position OZON as an increasingly competitive option for international e-commerce sellers seeking streamlined operations in the Russian market.