Amazon Advertising Expands Global Multimarket Strategies

Amazon Advertising Expands Global Multimarket Strategies

This article delves into the nuances of Amazon multi-site advertising, specifically comparing the US and European marketplaces in terms of traffic volume, distribution, and ad product usage. It emphasizes the importance of adapting strategies to local conditions and offers practical advice on keyword strategy, ad creative localization, and budget allocation. The aim is to help sellers avoid blindly replicating strategies, thereby improving the effectiveness of multi-site advertising campaigns. This approach allows for a more targeted and successful ad deployment across different Amazon regions.

01/05/2026 Logistics Industry Insights
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Amazon Suspends Accounts Over Brand Inconsistency Violations

Amazon Suspends Accounts Over Brand Inconsistency Violations

This article reveals a new type of Amazon account suspension case: ASIN creation policy violation due to cross-site brand association. The seller's failure to promptly update brand information on the Canadian marketplace after brand registry in the US triggered a brand conflict, ultimately leading to the suspension of the Canadian account. The article analyzes the root cause of the problem and provides recommendations to avoid such risks, reminding sellers to pay attention to brand information across all marketplaces and be wary of cross-site association risks.

01/16/2026 Logistics Industry Insights
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Chinas Customs Delays Stall Goods Amid Tight Inspections

Chinas Customs Delays Stall Goods Amid Tight Inspections

Freight forwarder Zhang Yong posted a help request on the Jiyun Baodian forum regarding a "Customs released, but three inspections not released" issue, drawing industry attention. The article analyzes the different responsibilities of customs and the three inspections (usually referring to commodity inspection, sanitary inspection, and plant quarantine), and the possible reasons for this discrepancy. It emphasizes that freight forwarding companies need to strictly control the quality of goods, understand relevant laws and regulations, and improve customs clearance efficiency to avoid such situations. This ensures smoother and faster import/export processes.

08/23/2025 Customs Knowledge
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Ebay Sellers Adopt New Strategies to Boost Sales

Ebay Sellers Adopt New Strategies to Boost Sales

This article provides an in-depth analysis of eBay product promotion strategies, covering both on-site and off-site traffic acquisition, new product listing optimization, auction model utilization, advertising techniques, and social media traffic generation. It emphasizes the importance of refined operations and data analysis, aiming to help sellers increase store traffic and sales. The strategies discussed include optimizing product listings for search, leveraging eBay's advertising platform, and utilizing external channels to drive potential customers to eBay listings. Ultimately, the goal is to maximize visibility and boost sales performance.

01/06/2026 Logistics Encyclopedia
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Understanding Import Clearance Fees: Standards and Details

Understanding Import Clearance Fees: Standards and Details

This article provides an in-depth analysis of various costs involved in the import customs clearance process, including clearance fees, inspection fees, wood inspection fees, and fumigation fees. It aims to help readers understand the fee standards and details to improve clearance efficiency and accurate budgeting, ensuring a smooth passage through the import customs clearance stage.

07/21/2025 Customs Knowledge
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Container Export Customs Clearance Procedure Explained

Container Export Customs Clearance Procedure Explained

The customs clearance process for container exports involves four main steps: declaration, inspection, tax assessment, and release. Shippers must timely declare and prepare relevant documents, ensuring authenticity and accuracy, and complete customs declaration, tax payment, and inspection within the legally specified time. An effective operational process can significantly enhance clearance efficiency, especially in export tax refunds.

07/18/2025 Logistics Encyclopedia
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HS Code and Tax Rates for Seed Mustard Clarified

HS Code and Tax Rates for Seed Mustard Clarified

This article provides a detailed analysis of the HS code 1207501000 for seed mustard, including key information on tax rates, declaration elements, regulatory conditions, and inspection and quarantine categories, helping readers gain a comprehensive understanding of the relevant trade policies.

08/08/2025 HS Code Query
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Quality Control Key to Product Excellence in Manufacturing

Quality Control Key to Product Excellence in Manufacturing

Quality control (QC) is a vital process for ensuring product quality and the production process. This article discusses the importance of establishing quality standards, monitoring production processes, and enhancing product quality through external inspection services, emphasizing the impact of this strategy on a company's competitiveness.

08/05/2025 Logistics Encyclopedia
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Crossborder Ecommerce Tackles US Shipping Challenges

Crossborder Ecommerce Tackles US Shipping Challenges

This article focuses on potential delivery anomalies in air freight transportation in the United States, such as damage, missing items, and refusals. It elaborates on strategies for handling various situations, including on-site evidence documentation, claims material preparation, and allocation of responsibility and costs. The aim is to assist cross-border e-commerce sellers in effectively managing transportation risks.

08/04/2025 Logistics Encyclopedia
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Comprehensive Analysis of Import Customs Clearance Costs and Fee Standards

Comprehensive Analysis of Import Customs Clearance Costs and Fee Standards

This article provides a detailed analysis of various fees involved in the import clearance process, including clearance fees, customs inspection fees, and wood inspection fees. It aims to help businesses and individuals better understand and master the cost standards for clearance, enabling them to make more informed decisions. Understanding the specifics of each fee and its standards is crucial for reducing import costs and improving clearance efficiency.

07/21/2025 Customs Knowledge
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