Amazon Sellers Optimize ACOS for New Product Launches

Amazon Sellers Optimize ACOS for New Product Launches

In the initial stages of launching a new product on Amazon, blindly bidding on expensive, broad keywords can lead to a high ACOS. A recommended strategy involves first using automatic campaigns to identify high-performing keywords. Then, leverage manual campaigns for precise targeting, while maintaining automatic campaigns to continuously discover low-cost traffic. Detailed campaign management and listing relevance are crucial for improving advertising performance. This approach helps to control costs and optimize the effectiveness of new product promotions.

01/04/2026 Logistics Industry Insights
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OZON Sellers Warned Over Costly Labeling Errors

OZON Sellers Warned Over Costly Labeling Errors

This article analyzes common labeling errors encountered by OZON sellers and provides practical solutions and cost-saving tips. By avoiding errors like sealing with labels, using labels as tape, and mixing internal/external labels, sellers can effectively reduce shipping exception rates, save on logistics costs, and improve operational efficiency. Optimizing packaging volume is also crucial for minimizing shipping expenses. Implementing these strategies helps sellers streamline their OZON logistics and enhance overall business performance.

01/04/2026 Logistics Encyclopedia
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Proven Strategies to Revive Stagnant Amazon Sales

Proven Strategies to Revive Stagnant Amazon Sales

This article unveils a strategy for revitalizing old products on Amazon. By optimizing advertising structures, including manual broad match keywords, automatic campaigns, targeting campaigns, video ads, and display ads, it aims to quickly improve listing rankings and boost sales of existing products. This approach helps sellers stand out during peak seasons by effectively re-engaging customers and driving renewed interest in established items. The focus is on strategic ad adjustments to maximize visibility and conversion rates for older listings.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Curb Ad Spend Increase Sales

Amazon Sellers Curb Ad Spend Increase Sales

This article delves into the pros and cons of exceeding the budget in Amazon Advertising and provides detailed adjustment strategies. These strategies include how to rationally set budgets, optimize keywords, and adjust bids. The aim is to help sellers precisely control costs, efficiently drive traffic, and maximize advertising effectiveness. It covers practical techniques to refine campaigns and ensure optimal ROI, ultimately assisting sellers in achieving their advertising goals within a controlled spending framework.

01/04/2026 Logistics Industry Insights
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6 SEO Strategies for Independent Ecommerce Stores

6 SEO Strategies for Independent Ecommerce Stores

This article delves into how independent site sellers can effectively perform Google keyword research. It provides six practical techniques, including leveraging Google Autocomplete, Related Searches, and Search Console. Furthermore, it incorporates competitor analysis and long-tail keyword strategies to help independent site sellers improve their SEO performance and achieve traffic growth. These methods empower sellers to identify relevant keywords, optimize their content, and ultimately boost their visibility on Google search results.

01/04/2026 Logistics Industry Insights
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Guide to Fixing Soft 404 Errors for Better SEO

Guide to Fixing Soft 404 Errors for Better SEO

Soft 404 errors negatively impact Google SEO. This article analyzes the dangers of soft 404s and provides two detection tools: Google Search Console and Screaming Frog. It also offers a repair guide for common scenarios. Identifying and fixing soft 404s can improve your website's overall SEO performance and enhance its competitiveness in search engine rankings. By addressing these errors, websites can ensure that Google properly indexes and ranks their content, leading to increased visibility and organic traffic.

01/04/2026 Logistics Encyclopedia
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IATA Unveils Financial Tools to Boost Airport ANSP Revenue

IATA Unveils Financial Tools to Boost Airport ANSP Revenue

This article delves into the comprehensive financial services IATA provides to airports and air navigation service providers (ANSPs), encompassing simplified invoice settlement, clearing houses, enhanced financing, and an aviation charges intelligence center. These services aim to assist clients in optimizing financial processes, mitigating risks, improving efficiency, and maximizing revenue. The article also offers a selection guide and contact information for readers to further explore and implement these solutions. The goal is to streamline operations and improve financial stability for aviation stakeholders.

12/30/2025 International Settlement
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Dimerco Adopts TACT Online to Boost Global Logistics Efficiency

Dimerco Adopts TACT Online to Boost Global Logistics Efficiency

Dimerco Express Group has significantly improved its global logistics efficiency by strategically adopting TACT Online. This digital solution optimizes freight tracking, pricing, and management, streamlining processes, enhancing compliance, and improving customer satisfaction. The implementation strengthens Dimerco's position as a technology-leading global logistics service provider. By embracing digital transformation and leveraging smart logistics tools, Dimerco is optimizing its supply chain and delivering superior service to its clients worldwide.

12/30/2025 Logistics Industry Insights
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Amazon Relaxes FBA Box Size Rules to Cut Seller Costs

Amazon Relaxes FBA Box Size Rules to Cut Seller Costs

Amazon's new FBA regulations relax box length restrictions, offering sellers opportunities to optimize packaging and reduce costs. Sellers need to focus on compliance and optimize operational strategies through data analysis to succeed in the competition. The logistics industry may face pressure and needs to improve its ability to handle oversized packages. This change allows for potentially more efficient packing and shipping strategies for businesses utilizing FBA.

01/08/2026 Logistics
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Levi Strauss Cuts Jobs with Kentucky Warehouse Closure

Levi Strauss Cuts Jobs with Kentucky Warehouse Closure

Levi's is closing its Kentucky distribution center, resulting in layoffs, as part of a broader effort to optimize its supply chain and reduce costs. The company is also selling Dockers and embracing digitalization to address evolving market challenges. These moves reflect a strategic transformation aimed at improving efficiency and competitiveness in a dynamic business environment. The changes are intended to streamline operations and position Levi's for future growth despite the current market pressures.

01/08/2026 Logistics
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