OZON Sellers Warned Over Costly Labeling Errors

This article analyzes common labeling errors encountered by OZON sellers and provides practical solutions and cost-saving tips. By avoiding errors like sealing with labels, using labels as tape, and mixing internal/external labels, sellers can effectively reduce shipping exception rates, save on logistics costs, and improve operational efficiency. Optimizing packaging volume is also crucial for minimizing shipping expenses. Implementing these strategies helps sellers streamline their OZON logistics and enhance overall business performance.

For e-commerce sellers on OZON, shipping errors and high freight costs can significantly impact business performance. Small labeling mistakes may seem trivial but can derail your path to success. This guide examines the most frequent packaging pitfalls and provides expert solutions to streamline your logistics.

Mistake 1: Sealing Over Shipping Labels

Many sellers inadvertently place labels across package seams, leading to damaged barcodes during handling. Warehouse scanners cannot reliably read creased or obscured labels.

Solution: Apply labels to smooth, flat surfaces ensuring complete barcode visibility. This allows for immediate scanning without manual intervention.

Mistake 2: Using Labels as Tape

Some sellers attempt to use shipping labels as sealing tape, creating duplicate barcodes on opposite sides. This confuses scanning systems and causes processing delays.

Solution: Labels serve only for identification - use proper packaging tape for sealing. Position labels on the largest flat surface for optimal scanning.

Mistake 3: Oversized Labels on Small Items

Jewelry and small accessories present unique challenges when standard labels obscure product visibility or become partially applied.

Solutions:

Rotate labels to maximize barcode exposure
Use appropriate outer packaging (OPP or dual-purpose bags) to create sufficient labeling space

Mistake 4: Mixed Domestic and International Labels

Simultaneously displaying domestic and international shipping information creates scanning conflicts, similar to running incompatible operating systems.

Solution: Remove domestic labels before applying international ones. For consolidated shipments, layer packaging appropriately with clear label separation.

Mistake 5: Inadequate Packaging

Insufficiently secured shipments risk damage and returns, negatively affecting seller ratings and profitability.

Solution: Complete all packaging protocols before warehouse submission - proper sealing, labeling, and protection demonstrate professionalism and prevent costly returns.

Cost-Saving Strategy: Volume Optimization

Shipping costs, particularly for lightweight bulk items, depend heavily on dimensional weight. Strategic packaging compression can yield significant savings.

For example, properly folding a T-shirt shipment from 30×20×5cm to 25×18×3cm may reduce shipping costs by 15%. Applied across multiple shipments, these savings become substantial, especially for Russian destinations where freight costs remain elevated.

Dispute Resolution

For shipping discrepancies, lost packages, or billing questions, sellers should promptly engage platform support or logistics providers to seek resolution and potential compensation.