Guide to Optimizing Coupang Ad Campaigns for Ecommerce

This article details the process of recharging Coupang advertising funds, including steps like deposit submission, bank transfer, information submission, and balance checking. It emphasizes key precautions during the recharge process, such as avoiding third-party transfer platforms and ensuring company information is included in the remittance details. The aim is to help sellers successfully complete the advertising fund recharge, ensuring smooth ad delivery and ultimately boosting sales performance. This guide provides a comprehensive overview for efficient and effective Coupang advertising management.
Guide to Optimizing Coupang Ad Campaigns for Ecommerce

Struggling with Coupang advertising credit recharge? Watching your promotional efforts stall due to insufficient balance? This comprehensive guide will walk you through the entire recharge process, helping you overcome payment hurdles and maximize your advertising potential.

Coupang Advertising Upgrade: Prepaid System Now in Effect

Coupang has implemented significant changes to its advertising platform. Beyond the existing "Stable Sales Growth" and "Keyword Bidding" categories, the platform now offers a "Rapid Sales Increase" option specifically designed for new product promotions.

The most notable change involves the payment structure. Unlike the previous post-payment model, advertisers must now prepay their advertising credits before launching campaigns. This modification aims to enhance advertising efficiency and precision while giving sellers better budget control.

Step-by-Step Guide to Recharging Coupang Advertising Credits

Step 1: Access the Deposit Submission Page

When creating an advertisement in the "Advertising Management - Advertising Operation" section of your Coupang backend, the system will prompt you to "Recharge Advertising Credits." Click this notification to proceed to the deposit submission page.

Step 2: Prepay and Save Your Invoice

After clicking "Next," you'll reach the prepayment page. Crucial reminder: Download and save your invoice (available as a PDF through the "Print" function) at this stage for future reference.

Step 3: Bank Transfer Process

Key considerations for your bank transfer:

  • Use only personal or corporate bank accounts - third-party platforms will result in automatic refunds with potential fee losses
  • Select either RMB or USD as your transfer currency (direct KRW transfers aren't currently supported)
  • Verify account details carefully: RMB payments must go to Coupang's RMB account, USD to its USD account
  • Include both your company name and business code (visible in your store's top-right corner) in the payment remarks

Step 4: Email Notification to Platform

After completing payment, send the transaction details to Coupang's designated email: cmg_prepayment@coupang.com.

Step 5: Submit Bank Transfer Receipt

Return to your invoice page from Step 2, select "Jump to Invoice List," and upload your bank transfer receipt in the designated area (marked as "1").

Step 6: Await Platform Verification

Coupang will review your payment information upon receiving both your email and uploaded receipt. Note that the platform exclusively accepts direct bank transfers.

Step 7: Check Your Advertising Balance

After successful verification (typically 3-7 business days), your advertising credit will appear in your account.

Important Usage Considerations

  • Monitor your balance hourly through the backend's "Deposit Balance" and "Accumulated Advertising Costs" metrics
  • Maintain sufficient funds - campaigns pause automatically when your deposit balance falls below accumulated costs
  • Track campaign statuses via Home > Advertising Management > Campaign List
  • Consult the platform's comprehensive advertising guides (accessible through Home > Advertising Management > Help Guide)

Frequently Asked Questions

Why was my third-party platform transfer rejected?

Coupang currently accepts only direct bank transfers. Third-party transactions trigger automatic refunds, potentially with associated fees.

How long until my recharge appears in my account?

The verification process typically takes 3-7 business days.

What if I forgot to include my company details in the transfer?

Contact Coupang customer support immediately with your transaction details for resolution.