Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
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Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

12/30/2025 Logistics Industry Insights
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Report Highlights Safety Trends in Dangerous Goods Air Transport

Report Highlights Safety Trends in Dangerous Goods Air Transport

IATA and Labelmaster jointly released an outlook on the air transport of dangerous goods, interpreting key revisions in the 66th edition of the Dangerous Goods Regulations (DGR), covering lithium battery transport, special cargo handling, and document compliance. It emphasizes industry trends such as digital transformation, sustainability, and enhanced compliance awareness. The report offers expert insights and practical guidance aimed at improving the safety and efficiency of air transport of dangerous goods. This includes updates on regulations and best practices for handling hazardous materials in the aviation industry.

12/30/2025 Logistics Industry Insights
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China Warehouse Index Report Positive Trend Emerging in October 2023

China Warehouse Index Report Positive Trend Emerging in October 2023

In October 2023, China's warehousing index reached 52.8%, marking a three-month high and reflecting the healthy growth of the industry. Inventory levels, business profits, and the number of employees have all increased, indicating a recovery in market demand. With rising demand and the approach of the Double Eleven shopping festival, the future outlook for warehousing services is generally optimistic.

11/02/2023 Warehousing
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International Air Freight Transport Safety Management Self-assessment Report Released

International Air Freight Transport Safety Management Self-assessment Report Released

An international air freight company completed a self-inspection of its safety transport management to enhance its safety assurance capabilities. Through hazard identification and rectification, the company aims to further strengthen safety management and effectively prevent accidents during transportation. The self-inspection report indicates that the implementation of safety protocols is satisfactory, and there is a notable improvement in safety awareness. In the future, the company will continue to advance its safety initiatives to maintain ongoing vigilance.

07/21/2025 Logistics Industry Insights
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Tiktok Shop Sellers Face Compliance Rules to Avoid Penalties

Tiktok Shop Sellers Face Compliance Rules to Avoid Penalties

This article focuses on the violation risks faced by individual Douyin (TikTok) Shops, providing an in-depth interpretation of the platform's latest governance announcements. It offers specific self-inspection suggestions for protective products and low-quality children's insulated cups/water bottles. Furthermore, it summarizes common violations and avoidance methods, and provides practical operational tips for Douyin Shops. This aims to help merchants operate in compliance and achieve stable development on the platform.

12/31/2025 Logistics Industry Insights
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Douyin Sellers Warned to Avoid Common Compliance Violations

Douyin Sellers Warned to Avoid Common Compliance Violations

This article is designed for new TikTok Shop merchants, providing a detailed interpretation of 7 common operational violation areas, including irregular delivery, after-sales timeout, and product release violations. It also deeply analyzes the serious consequences that violations may lead to. Furthermore, the article offers practical advice on avoiding violations, aiming to help merchants operate in compliance, enhance store competitiveness, and achieve sustainable development. The guide helps new sellers navigate the platform successfully.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Warned of Risky performance Reset Tactic

Amazon Sellers Warned of Risky performance Reset Tactic

This article reveals a 'violation performance reset' method circulating among Amazon sellers, bypassing the appeal process by deleting problematic ASINs and checking confirmation boxes. While some sellers have found it effective, it carries high risks and only addresses the symptoms. The article emphasizes the importance of compliant operations and brand protection. It advises sellers to avoid policy violations and address issues at their root to ensure long-term success and avoid potential account suspension.

12/30/2025 Customs Knowledge
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