Imagine your thriving Douyin shop suddenly receiving a platform rectification notice, or worse, facing closure. Recent governance announcements from Douyin have intensified scrutiny on non-compliant products, with individual stores bearing the brunt of enforcement. Rather than waiting for penalties, merchants should proactively review this compliance checklist.
1. Protective Goods: Restricted Category for Individual Stores
The platform's crackdown on protective goods follows documented abuses during the pandemic, including delayed shipments, substandard products, and missing certifications that compromised consumer rights. New regulations now temporarily prohibit individual stores from selling non-medical masks, disinfectants, and similar protective items.
Violations trigger severe consequences: product removal, listing restrictions, frozen funds, or store termination. Only authorized store types may trade these goods, including:
- Official flagship stores
- Brand flagship stores
- Exclusive stores
- Enterprise stores
Even eligible merchants must provide complete documentation:
- Product packaging clearly displaying safety standards and filtration efficiency
- Quality inspection reports from certified institutions
The platform maintains rigorous verification processes, with falsified materials resulting in immediate penalties. This policy took effect December 22.
2. Low-Quality Children's Bottles: Hidden Dangers
Children's thermoses and water bottles represent a popular but problematic category, where some merchants exploit demand through substandard products. Common violations include:
- Non-compliant materials with potential heavy metal contamination
- Misrepresented product capabilities
- Inadequate after-sales support
Platform enforcement measures include:
- Product removal
- Store suspension
- Full deposit forfeiture
Affiliated content creators face parallel penalties, including credit score reductions and commission restrictions.
3. Operational Compliance Essentials
Successful Douyin shop operation requires strict adherence to platform rules. Common violations include:
- Unauthorized use of copyrighted images
- Distribution of counterfeit goods
- Substandard products with safety risks
- Incorrect product categorization
One merchant incurred a 4,000 RMB deposit penalty for severe category misclassification.
4. Compliance Best Practices
Based on operational experience, key recommendations include:
- Thoroughly review all platform policies
- Monitor official announcements for updates
- Verify all product certifications before listing
- Maintain accurate product descriptions
- Prioritize customer service responsiveness
5. Operational Resources
Merchants should familiarize themselves with platform documentation covering:
- Category selection criteria
- Account binding procedures
- Commission structures
- Deposit regulations
- Backend system navigation
Effective Douyin shop management requires continuous compliance vigilance alongside strategic operational execution. Understanding platform requirements forms the foundation for sustainable business growth.