Shopee Cuts Jobs Amid Ecommerce Slowdown in Southeast Asia

Shopee Cuts Jobs Amid Ecommerce Slowdown in Southeast Asia

Shopee is undergoing large-scale layoffs across multiple locations due to the economic downturn. This follows the closure of its South American operations, and its parent company has also implemented cost-cutting measures. This situation reflects the intense competition within the e-commerce market, particularly in Southeast Asia, where Shopee is a major player. The layoffs signal a significant shift in strategy as the company navigates challenging economic conditions and increased pressure to achieve profitability.

01/04/2026 Logistics Industry Insights
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Google Ads Search Network Pros and Cons for Advertisers

Google Ads Search Network Pros and Cons for Advertisers

This article delves into the nuances of the "Include Google search partners" option in Google Ads. Enabling it expands ad reach but may also introduce lower-quality traffic. It's recommended to adjust the strategy based on actual ad performance data and optimize budget allocation accordingly. Careful monitoring and analysis are crucial to determine whether including search partners is beneficial for specific campaigns. Consider factors like conversion rates and cost per acquisition when making decisions.

01/04/2026 Logistics Encyclopedia
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Study Reveals Optimal Posting Times for Facebook Instagram

Study Reveals Optimal Posting Times for Facebook Instagram

Mastering the optimal posting times on Facebook and Instagram is crucial for successful social media marketing. This article, based on research data from overseas social media management agency Sprout, reveals the best posting times for various industries on these two platforms. It emphasizes the importance of continuous testing to refine your strategy and maximize engagement. By understanding these insights, you can effectively boost traffic and achieve better results in your social media campaigns.

01/04/2026 Logistics Industry Insights
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Crossborder Logistics Firms Adopt Multichannel Shipping for Resilience

Crossborder Logistics Firms Adopt Multichannel Shipping for Resilience

Mixed shipping for international small parcels is a strategy to mitigate uncertainties in cross-border logistics. By integrating multiple logistics channels, businesses can diversify risks and balance costs, delivery times, and policy factors. Companies need to adopt refined channel combination strategies based on product characteristics and market fluctuations to build a resilient logistics network. Utilizing data analysis to optimize decision-making is crucial for enhancing competitiveness and navigating the complexities of international shipping.

12/31/2025 Logistics
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Guide to Optimizing Douyin Shop for Ecommerce Success

Guide to Optimizing Douyin Shop for Ecommerce Success

This article details the correct activation sequence for Douyin Store, Product Showcase, and Enterprise Blue V. It emphasizes the importance of activating the Douyin Store first and provides remedial measures if done incorrectly. Mastering the correct activation strategy can help merchants quickly enter the Douyin e-commerce monetization stage and avoid unnecessary operational obstacles. By following the recommended order, businesses can streamline their setup process and maximize their potential for success on the Douyin platform.

12/31/2025 Logistics Industry Insights
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Douyin Shops Guide Niche Product Selection for Ecommerce Success

Douyin Shops Guide Niche Product Selection for Ecommerce Success

This article reveals the blue ocean product selection strategy for TikTok Shop. By identifying scarce products on the platform, creating or associating similar products, and submitting them, you can enjoy the benefits of the blue ocean opportunity. It details how to use TikTok Shop tools to find blue ocean opportunities, interpret clue card information, improve approval rates, and perform data analysis. This guide helps beginners get started quickly and achieve explosive sales in their shops.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
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Facebook Marketing Strategies Drive Global Brand Growth

Facebook Marketing Strategies Drive Global Brand Growth

This article delves into six core techniques for effective Facebook marketing, covering content strategy, user engagement, UGC utilization, visual content creation, and advertising. It aims to help businesses efficiently leverage the Facebook platform to enhance brand influence and achieve growth in overseas markets. By mastering these techniques, businesses can optimize their Facebook presence and drive meaningful results in their international expansion efforts. The article provides actionable insights and practical tips for successful Facebook marketing campaigns.

12/31/2025 Logistics Industry Insights
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Experts Urge Diversification Beyond Tiktok for Global Video Growth

Experts Urge Diversification Beyond Tiktok for Global Video Growth

Given the uncertainty of TikTok in the US market, this article recommends six major overseas short video platforms, including YouTube Shorts, to help cross-border sellers diversify risks and expand marketing channels. These platforms offer alternative avenues for reaching international audiences and promoting products, providing a strategic advantage in the evolving digital landscape. By leveraging these platforms, businesses can mitigate reliance on a single platform and enhance their overall global marketing strategy.

12/30/2025 Logistics Industry Insights
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Facebook Instagram Struggle As Tiktok Copycat Tactics Backfire

Facebook Instagram Struggle As Tiktok Copycat Tactics Backfire

Facebook and Instagram's attempts to mimic TikTok's content recommendation strategy are facing difficulties, resulting in decreased user engagement. This analysis explores the limitations of algorithmic recommendations, emphasizing the need for platforms to return to user needs. It suggests optimizing algorithms, prioritizing social attributes, and strengthening privacy protection to revitalize social appeal. Platforms must shift focus from solely algorithmic driven content to fostering genuine connection and addressing user preferences to overcome social fatigue and algorithmic shortcomings.

12/30/2025 Logistics Industry Insights
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