Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
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Linkedin Expands Role Beyond Recruitment for Global Professionals

Linkedin Expands Role Beyond Recruitment for Global Professionals

LinkedIn is not only the world's largest professional networking platform but also a powerful tool for foreign trade B2B companies to expand their overseas business. By creating professional profiles, actively expanding networks, publishing high-quality content, proactively interacting and communicating, and utilizing advertising features effectively, foreign traders can fully leverage LinkedIn to develop overseas customers, promote their brand, and ultimately achieve business growth. It's a valuable platform for lead generation, building relationships, and establishing a strong online presence in the global market.

12/30/2025 Logistics Industry Insights
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Ebay Updates Policies for Crossborder Ecommerce Sellers

Ebay Updates Policies for Crossborder Ecommerce Sellers

This article provides an in-depth interpretation of eBay's latest operating policies, covering key adjustments such as the Time Away feature, Money Back Guarantee, advertising, backend functionalities, return and refund processes, privacy protection, and the Managed Delivery program. It aims to help eBay sellers comprehensively understand platform rules, optimize operational strategies, enhance competitiveness, and tap into the cross-border e-commerce market. This knowledge empowers sellers to navigate the platform effectively and maximize their potential for success in the global marketplace.

12/30/2025 Customs Knowledge
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Google Ads Key Metrics and Optimization Strategies

Google Ads Key Metrics and Optimization Strategies

This article provides an in-depth analysis of three key performance indicators (KPIs) in Google Ads: impressions, click-through rate (CTR), and cost-per-click/cost-per-acquisition (CPC/CPA). It offers practical optimization strategies to address common challenges. By focusing on these crucial metrics and continuously refining advertising campaigns, advertisers can effectively improve ad performance and achieve a higher return on investment (ROI). The article aims to guide advertisers in leveraging data-driven insights for better Google Ads results.

12/30/2025 Logistics Industry Insights
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Amazon Jewelry Sales Jump 200 with Ad Optimization

Amazon Jewelry Sales Jump 200 with Ad Optimization

This article analyzes the success story of Frank, an Amazon jewelry seller, revealing how he achieved a sales surge of over 200% during peak season through refined advertising operations. It details key strategies including problem diagnosis, initial optimization, granular operations, and keyword positioning. The article emphasizes the importance of understanding user needs and provides practical experience for Amazon sellers aiming to maximize sales during critical periods. It offers actionable insights into leveraging Amazon Ads for significant growth in the competitive jewelry category.

12/30/2025 Logistics Industry Insights
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Lingxing ERP Boosts Crossborder Ecommerce Efficiency

Lingxing ERP Boosts Crossborder Ecommerce Efficiency

LianXing ERP provides cross-border e-commerce sellers with precise operation and integrated business and finance solutions, covering various management aspects such as inventory, finance, data reports, advertising, and customer service. It offers free, recharge, and customized versions to meet the needs of different-sized enterprises. With advantages like data security, multi-platform support, and mobile office capabilities, it helps sellers achieve performance growth. LianXing ERP aims to streamline operations and provide a comprehensive overview of business performance for informed decision-making.

12/30/2025 Logistics Encyclopedia
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Facebook Pixel Guide Boosts Ad Performance

Facebook Pixel Guide Boosts Ad Performance

This article provides a comprehensive introduction to the Facebook Pixel, covering its concept, benefits, installation steps, and advanced applications. By installing the Pixel, advertisers can accurately track user behavior, optimize ad campaigns, improve conversion rates, and save on advertising costs. The article details the nine key advantages of the Pixel and offers a step-by-step installation guide for the Shopify platform, aiming to help readers quickly get started and fully utilize this powerful marketing tool for enhanced ad performance and ROI.

12/30/2025 Customs Knowledge
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Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon PPC has undergone a significant upgrade with the introduction of Negative ASIN and product targeting features, enabling sellers to precisely control ad placements and prevent wasted ad spend. This article details how to leverage these features to improve conversion rates, click-through rates, and ACOS. It also shares strategies and techniques for large-scale implementation of negative products, helping sellers maximize advertising effectiveness and achieve optimal campaign performance by precisely targeting or excluding specific products from their PPC campaigns.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Datadriven Strategies for Ecommerce Growth

Amazon Sellers Adopt Datadriven Strategies for Ecommerce Growth

This article delves into the data core of Amazon operations, emphasizing the importance of data-driven strategies. It details how to optimize operational strategies by analyzing impressions, conversion rates, advertising data, and fundamental data. Furthermore, it introduces methods for monitoring product traffic sources and competitor page ranking changes. The article also explains how to implement granular management to help sellers succeed in the Amazon marketplace. By leveraging data insights and precise execution, sellers can achieve significant improvements in visibility, sales, and overall performance.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Urged to Focus on Account Health Compliance

Amazon Sellers Urged to Focus on Account Health Compliance

Amazon's account performance rules are updated, making compliant operations crucial. The new rules emphasize account health scores, with severe penalties for violations. Sellers must deeply understand platform rules, prioritize product quality and intellectual property protection, standardize advertising, actively address customer complaints, and establish robust risk management mechanisms. Adhering to a long-term vision is essential for success in the Amazon marketplace. Staying updated with policy changes and proactively addressing potential issues are key to maintaining a healthy account and avoiding suspensions.

12/30/2025 Logistics Industry Insights
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