Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon's sudden termination of its third-party brand licensing program has left many sellers in a difficult situation, with some preparing to defend their rights. Simultaneously, Shenzhen-based major seller Huakai Yibai has joined the Temu platform, seeking new growth opportunities. Facing Amazon's policy adjustments and the rise of emerging platforms, cross-border e-commerce sellers need to actively respond, diversify their strategies, and improve their operational capabilities to survive and thrive in the fierce competition. Diversification and operational excellence are key to navigating the evolving landscape.

Google Ads Budget Strategies to Boost ROI

Google Ads Budget Strategies to Boost ROI

This article delves into Google Ads budget allocation strategies, emphasizing keyword value assessment, conversion tracking, ad group segmentation, and continuous optimization. By implementing refined budget management techniques, advertisers can enhance their advertising ROI and achieve business growth. The paper highlights the importance of understanding keyword performance and allocating resources accordingly. Furthermore, it stresses the need for meticulous tracking of conversions to identify successful campaigns. Finally, continuous optimization based on data analysis is crucial for maximizing the effectiveness of Google Ads campaigns and achieving optimal budget utilization.

OZON Sellers Boost Conversions with Optimized JSON Size Charts

OZON Sellers Boost Conversions with Optimized JSON Size Charts

This article delves into the necessity of creating OZON size chart JSONs. It details how to use the OZON size chart constructor to create personalized size charts. The article also compares the advantages and disadvantages of JSON size charts versus image-based size charts. The goal is to help sellers improve user experience, reduce return rates, and increase conversion rates, ultimately achieving greater success on the OZON platform. By providing accurate and easily accessible size information, sellers can build trust and encourage purchase decisions.

Google Ads Success Hinges on Strategic Account Structure

Google Ads Success Hinges on Strategic Account Structure

This article provides an in-depth analysis of key elements in building a robust Google Ads account structure, emphasizing the importance of campaigns and ad groups. It proposes a golden rule of differentiation based on key markets, products, keywords, and ad formats. By optimizing the account structure, businesses can more precisely target their audience, improve ad performance, and achieve increased inquiries and conversion rates. A well-structured account allows for better control, reporting, and ultimately, a higher return on investment for Google Ads campaigns.

Ecommerce Firm Awards Luxury Cars to Top Performers

Ecommerce Firm Awards Luxury Cars to Top Performers

A Shenzhen-based cross-border e-commerce company rewarded its high-performing Amazon operations team with luxury cars and promised substantial year-end bonuses, sparking industry discussion. The company specializes in Amazon's premium product strategy, boasting a highly efficient team with impressive results. However, the industry generally faces a challenge of increased revenue without corresponding profit growth. Over 60% of operations staff may not receive year-end bonuses. The cross-border e-commerce sector presents both opportunities and challenges, with performance remaining the key determinant of success.

Burundi Adopts Competencybased HRM System for Revenue Authority

Burundi Adopts Competencybased HRM System for Revenue Authority

With support from the World Customs Organization, the Burundi Revenue Authority is undergoing modernization through the development of a competency-based HRM system. This aims to improve operational efficiency, increase tax revenue, and enhance stakeholder relations. The workshop focused on empowering the HR department to build a competency model and develop an action plan. The WCO will continue to provide support to help the Burundi Revenue Authority achieve its modernization goals. This initiative highlights the importance of HR in driving organizational change and improving public service delivery.

Botswana Overhauls Tax Agency for Improved Efficiency

Botswana Overhauls Tax Agency for Improved Efficiency

The Botswana Unified Revenue Service (BURS), in collaboration with the WCO, implemented a competency-based human resource management program. This initiative aimed to enhance organizational performance, improve employee engagement, and strengthen border management. The program focused on identifying and developing the necessary skills and knowledge for BURS staff to effectively carry out their duties, ultimately contributing to a more efficient and effective tax administration system in Botswana. The partnership with WCO provided valuable expertise and support in the design and implementation of the competency model.

MENA Customs Boost Efficiency in Wcoled Workshop

MENA Customs Boost Efficiency in Wcoled Workshop

The World Customs Organization (WCO) held a workshop on organizational performance evaluation in the Middle East and North Africa (MENA) region, aiming to enhance regional customs effectiveness. The workshop covered core topics such as strategic planning indicator design and work area planning. Qatar Customs shared their experience in business intelligence exploration. Based on WCO standards, this event assists customs administrations in the MENA region to improve management and promote regional trade development. This initiative aims to foster efficiency and collaboration within the customs community.

Malawi Revenue Authority Adopts Competencybased HR System

Malawi Revenue Authority Adopts Competencybased HR System

With the support of the WCO and Sida-WCO TFCM Programme, the Malawi Revenue Authority (MRA) is actively building a competency-based human resource management system (CBHRM) to enhance organizational effectiveness. This initiative aims to improve talent selection, customize training programs, implement objective performance evaluations, and optimize career development. MRA's experience provides valuable lessons for other developing countries' tax administrations. The CBHRM framework helps MRA to strategically manage its workforce, ensuring it possesses the necessary skills and knowledge to effectively administer taxes and contribute to national development.

Benin Customs Adopts Competency Model to Enhance Efficiency

Benin Customs Adopts Competency Model to Enhance Efficiency

With the support of the Swedish government through the WACAM project, Benin Customs has successfully implemented a competency-based human resource management system. This system covers key areas such as recruitment, training, and performance evaluation, aiming to enhance the overall effectiveness of the customs administration. The Minister of Finance expressed support for the project and hopes to extend it to the tax department. A pilot competency assessment project will be launched at Cotonou Airport, laying the foundation for the modernization of human resources within Benin Customs.