Many e-commerce sellers face a common challenge: carefully selected products often suffer high return rates due to sizing issues, resulting in lost time and shipping costs. On the competitive OZON platform, relying solely on low-price strategies is no longer sufficient for differentiation. To genuinely improve conversion rates and user experience, attention to operational details becomes crucial.
Why JSON Size Charts Matter on OZON
While OZON maintains relatively low operational barriers for sellers, this doesn't diminish the importance of refined operational strategies. Similar to other e-commerce platforms, OZON requires sellers to thoroughly understand their target market, comply with platform regulations, and adapt to Russian consumer preferences. For categories with strict sizing requirements like apparel and footwear, clear and accurate size charts significantly influence purchasing decisions.
OZON recognizes how sizing issues affect shopping experiences and has consequently developed a specialized virtual constructor for size tables. This tool allows sellers to present product dimensions in a structured format, helping buyers select appropriate sizes more accurately, thereby reducing return rates and enhancing satisfaction.
Visibility of Size Charts for Buyers
Prominent size table indicators on product cards immediately capture buyer attention. Clicking these indicators expands the size chart to display detailed measurement information:
- Apparel and footwear: Size tables typically appear above the size selection bar for convenient reference during the selection process.
- Other products: Size charts display above the attribute list, ensuring buyers access sizing information while reviewing product specifications.
Step-by-Step Guide to OZON's Size Table Constructor
The platform provides comprehensive tools for creating customized size charts:
- Access the constructor: Navigate through the seller backend to "Products and Prices" → "Product List," select the target product, and open the visual editor under the "Media" tab.
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Add components:
The editor features three primary sections:
- Table: The core component where sellers can modify row headers, add/remove dimensions, and include guidance like recommended height or weight.
- Measurement guide: Provides standardized measurement instructions (content cannot be modified).
- Additional notes: Allows customization of product-specific information like care instructions or material composition.
- Review results: Preview displays on both desktop and mobile interfaces enable sellers to verify presentation quality before finalizing.
- Implementation: Copy the generated JSON code or publish directly, then integrate into the product page through the "Media" tab.
JSON vs. Image-Based Size Charts
While some sellers opt for image-based size charts in product descriptions, this approach presents several disadvantages:
- Requires buyers to navigate through images, creating unnecessary friction in the conversion process
- Demands complete image recreation for any sizing updates
- Lacks search engine optimization benefits as text within images remains unreadable to crawlers
JSON size charts offer distinct advantages:
- Enable direct viewing from product cards without page navigation
- Allow instant updates through code modification
- Enhance search visibility through indexable text content
For sellers on OZON, implementing JSON size charts through the platform's constructor represents a strategic approach to improving user experience, reducing returns, and boosting conversions. In an increasingly competitive marketplace, such operational refinements can provide meaningful differentiation.