Temu Gains Ground Against Ecommerce Giants in US Africa

Temu Gains Ground Against Ecommerce Giants in US Africa

Pinduoduo's cross-border e-commerce platform, Temu, has rapidly risen to prominence with its low-price strategy, surpassing Amazon and SHEIN to top the US App Store shopping charts and actively expanding into the African market. This article delves into the factors behind Temu's success, Z generation consumer preferences, the potential of the African e-commerce market, and how sellers can capitalize on the new opportunities presented by Temu. It also looks ahead to Temu's future development prospects, highlighting the platform's disruptive approach to the global e-commerce landscape.

12/30/2025 Logistics Industry Insights
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West and Central Africa Boost Security with Customs Network

West and Central Africa Boost Security with Customs Network

The West and Central Africa Customs Organization (WCO) enhanced the intelligence capabilities and Customs Enforcement Network (CEN) application skills of customs officers in the region through a webinar. This initiative aims to strengthen intelligence sharing and jointly combat fraud and transnational organized crime, thereby maintaining regional security and stability. The webinar focused on improving the officers' abilities to collect, analyze, and disseminate customs intelligence, ultimately contributing to a more effective and coordinated approach to law enforcement within the region.

12/30/2025 Customs Knowledge
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Gambia Revenue Authority Leads HR Modernization in West Africa

Gambia Revenue Authority Leads HR Modernization in West Africa

The World Customs Organization (WCO), through the West Africa Customs Administration Modernization (WACAM) project, is supporting the Gambia Revenue Authority (GRA) in implementing a competency-based human resource management model. A WCO expert team reviewed GRA's HR management tools and provided recommendations for improvement and an implementation plan. GRA is expected to become a benchmark in human resource management in the West and Central African region, offering valuable lessons for other countries. This initiative aims to enhance efficiency and effectiveness within the GRA through strategic human resource development.

01/07/2026 Customs Knowledge
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Middle East North Africa Crack Down on Customs Fraud

Middle East North Africa Crack Down on Customs Fraud

A Customs Valuation and Fraud Workshop was held in Jordan, supported by the World Customs Organization and the China Customs Cooperation Fund. The workshop aimed to enhance the professional skills of customs officers from North Africa, the Near East, and the Middle East. It focused on the WTO Agreement on Customs Valuation, the application of the Revenue Package, and fraud response. Through case studies and risk management discussions, the workshop promoted regional cooperation and the construction of a fair trade environment.

01/07/2026 Customs Knowledge
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Temu Expands Discount Strategy to North America and Africa

Temu Expands Discount Strategy to North America and Africa

After rapidly capturing the North American market with its low-price strategy, Pinduoduo's cross-border platform Temu is now targeting the African e-commerce market. Compared to Europe and North America, the African market offers immense potential but also presents significant challenges. It remains to be seen whether Temu can replicate its success in Africa and compete with rivals like SHEIN. This expansion and potential competition warrant close attention.

01/05/2026 Logistics Industry Insights
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West Africa Customs Adopts Gender Equality to Boost Trade

West Africa Customs Adopts Gender Equality to Boost Trade

The World Customs Organization (WCO) is implementing a Gender Equality and Diversity (GED) capacity-building project in West Africa. Through workshops, assessments, and action plans, the project aims to enhance the GED awareness and practical capabilities of customs administrations in countries like Côte d'Ivoire and Ghana. This initiative seeks to promote a more equitable, inclusive, and efficient customs system, ultimately facilitating trade and fostering economic development in the region. The project focuses on improving internal policies and practices within the customs administrations.

01/05/2026 Customs Knowledge
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WCO Belgian Customs College Enhance Francophone Africa Customs Training

WCO Belgian Customs College Enhance Francophone Africa Customs Training

This paper analyzes a capacity-building program for Francophone African customs officials, a collaboration between the Belgian Customs Academy and the World Customs Organization. The program, employing methods like curriculum supplementation, field visits, and virtual reality training, aims to enhance the professional skills of African customs officials and their ability to navigate complex trade environments. The article highlights the importance of regional cooperation, localized application, technological innovation, and evaluation mechanisms in capacity building. It also provides relevant recommendations for improving future programs.

01/05/2026 Customs Knowledge
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East Africa Boosts Antismuggling Efforts with WCO JICA Support

East Africa Boosts Antismuggling Efforts with WCO JICA Support

The World Customs Organization (WCO) and the Japan International Cooperation Agency (JICA) jointly held a workshop in Uganda to enhance customs intelligence analysis capabilities and strengthen anti-smuggling efforts in East Africa. Customs officials from various East African countries collaborated to develop post-seizure analysis training materials. Experts from the WCO and Japan Customs provided guidance to help East African customs improve their intelligence-driven risk management and combat smuggling crimes. The workshop aimed to build capacity and foster regional cooperation in tackling cross-border illicit trade.

01/05/2026 Customs Knowledge
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WCO JICA Boost Customs Valuation Training in Southern Africa

WCO JICA Boost Customs Valuation Training in Southern Africa

The World Customs Organization (WCO) and Japan International Cooperation Agency (JICA) joint project is progressing in Southern Africa. The 3rd Working Group activity of the Customs Valuation (CV) Master Trainer Programme (MTP) aimed to enhance the customs valuation capabilities of Botswana, Malawi, Mozambique, Zimbabwe, and Zambia. The project focuses on developing a regional pool of trainers and creating training materials. This initiative seeks to promote fairness and efficiency in international trade by strengthening customs valuation expertise within the region.

01/05/2026 Customs Knowledge
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Aviation Industry Strengthens Ties in Africa and Middle East

Aviation Industry Strengthens Ties in Africa and Middle East

The IATA Africa and Middle East Regional Office (AME) serves as the central hub for the International Air Transport Association in the region, dedicated to representing, leading, and serving airlines in Africa and the Middle East. It provides regional representation, membership services, industry leadership, and expert consulting. AME aims to empower businesses to thrive within the African and Middle Eastern aviation markets, supporting their growth and ensuring sustainable development of the air transport industry in the region.

01/05/2026 Airlines
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