Amazon Sellers Boost Conversions by Balancing Organic and Paid Traffic

Amazon Sellers Boost Conversions by Balancing Organic and Paid Traffic

This article delves into the relationship between Amazon's organic conversion rate and advertising conversion rate. Addressing scenarios where advertising conversion rates are lower than organic, it offers specific optimization strategies. These include controlling advertising budgets, refining ad group settings, optimizing long-tail keywords, gradually increasing budgets, and adjusting keyword bids. The aim is to help sellers improve advertising performance and achieve revenue growth by enhancing ad efficiency and targeting the right audience effectively.

01/06/2026 Logistics Industry Insights
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Amazon Marketing Cloud Boosts Sales Predictions

Amazon Marketing Cloud Boosts Sales Predictions

This article delves into leveraging Amazon Marketing Cloud (AMC) to accurately forecast sales revenue generated by brand advertising investments. Through case studies, it demonstrates AMC's powerful capabilities in improving DPVR, purchase rate, and building LTV models. It emphasizes how AMC empowers brand sellers to optimize advertising strategies, quantify advertising value, and ultimately achieve sales growth. The analysis highlights the practical application of AMC for precise sales predictions and enhanced marketing effectiveness within the Amazon ecosystem.

01/06/2026 Logistics Industry Insights
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Starbucks Struggles with Localization Challenges in China

Starbucks Struggles with Localization Challenges in China

Starbucks faces challenges in the Chinese market from local brands like Luckin Coffee, resulting in revenue decline. To address this, Starbucks is accelerating store expansion, innovating business models, and developing online channels. The key lies in adapting to Chinese culture and consumer habits through product innovation and supply chain optimization, while also formulating differentiated strategies for lower-tier cities. Starbucks needs to reinvent itself to maintain its leading position in the competitive landscape.

01/05/2026 Logistics Industry Insights
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Etsy Sellers Gain Streamlined Withdrawal Options

Etsy Sellers Gain Streamlined Withdrawal Options

Etsy sellers in China primarily withdraw funds to domestic bank cards via PayPal or third-party platforms. While third-party platforms often offer lower fees, higher withdrawal limits, and faster processing times compared to PayPal, sellers should exercise caution when selecting a provider. Due diligence is crucial to ensure the platform's reliability and security before entrusting it with Etsy revenue. Consider factors like reputation, transaction fees, supported currencies, and customer support when making your decision.

01/05/2026 International Settlement
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Amazon Sellers Gear Up for Chinese New Year Sales Boom

Amazon Sellers Gear Up for Chinese New Year Sales Boom

With Chinese New Year approaching, Amazon sellers need to stock up in advance to handle increased sales. Set up a vacation mode to address potential logistics challenges. Configure reminders to avoid missing order processing. By preparing these three things, sellers can ensure normal store operations during the holiday and capitalize on sales opportunities. Planning ahead is crucial for a successful Chinese New Year period on Amazon, allowing businesses to maintain customer satisfaction and maximize revenue.

01/05/2026 Logistics Industry Insights
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Tiktok Strategies Drive Global Brand Growth

Tiktok Strategies Drive Global Brand Growth

This article reveals 8 key TikTok marketing strategies, covering platform operation, video production, content creation, SEO optimization, collaborative promotion, ad placement, influencer marketing, and data analysis. It provides a step-by-step guide to creating viral content, boosting brand traffic, and expanding your business globally. Learn how to leverage TikTok's unique features to maximize your reach and drive conversions, ultimately turning views into revenue and establishing a strong presence in the global market.

01/05/2026 Logistics Industry Insights
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Zimbabwe Customs Adopts Wcobacked Elearning for Training

Zimbabwe Customs Adopts Wcobacked Elearning for Training

The World Customs Organization (WCO), through the Mercator Programme, is supporting the Zimbabwe Revenue Authority (ZIMRA) in adopting a blended e-learning training approach. This initiative aims to enhance customs capacity and facilitate trade. The program involves establishing an e-learning platform, training instructors, and reviewing the training system. Expected to launch by the end of the year and be extended to other courses, this marks a significant step in customs capacity building for Zimbabwe.

01/05/2026 Customs Knowledge
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Kenya Boosts Trade Efficiency with WCO JICA Aid

Kenya Boosts Trade Efficiency with WCO JICA Aid

The World Customs Organization (WCO) and the Japan International Cooperation Agency (JICA) are jointly supporting the Kenya Revenue Authority (KRA) to enhance its risk assessment and selectivity capabilities, addressing new trade challenges in East Africa. Using a two-pronged approach combining expert discussions and practical exercises, Kenyan Customs actively participates in building a smart customs administration. This initiative aims to improve clearance efficiency, promote trade facilitation, and ultimately contribute to Kenya's economic growth.

01/05/2026 Customs Knowledge
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Mongolia Improves Customs Valuation with WCO Assistance

Mongolia Improves Customs Valuation with WCO Assistance

At the request of the Mongolian Customs General Administration, a World Customs Organization (WCO) expert team conducted a diagnostic review of its valuation system and provided recommendations for improvement. The aim is to assist Mongolian Customs in building a more efficient and transparent valuation system by strengthening internal cooperation, developing talent, and keeping abreast of international best practices. This will enhance revenue collection, optimize the business environment, and promote trade development in Mongolia.

01/05/2026 Customs Knowledge
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WCO Boosts Lesotho Customs Modernization with Audit Reform

WCO Boosts Lesotho Customs Modernization with Audit Reform

The World Customs Organization (WCO) successfully completed a Post Clearance Audit (PCA) diagnostic mission for the Lesotho Revenue Authority (LRA). The mission aimed to assess the LRA's systems, techniques, and methodologies related to PCA and provide recommendations for improvement, enhancing the efficiency and transparency of its tax administration system. This initiative is part of the HMRC-WCO-UNCTAD collaboration project, highlighting the importance of international cooperation in promoting customs modernization in developing countries.

01/05/2026 Customs Knowledge
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