Perboosts Trade Efficiency with Facilitation Project

Perboosts Trade Efficiency with Facilitation Project

The Global Trade Facilitation Programme (GTFP) partnered with SUNAT, the Peruvian Customs Authority, to conduct a strategic planning workshop. The aim was to enhance SUNAT's strategic planning capabilities by refining strategic objectives and developing Key Performance Indicators (KPIs) for a more efficient regulatory model. WCO experts tailored a strategic map and integrated control panel for Peruvian Customs, supporting its digital transformation and sustainable development. This collaboration seeks to improve SUNAT's overall effectiveness and contribute to Peru's economic growth through streamlined trade processes.

01/26/2026 Customs Knowledge
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Barbados Customs Adopts Wcobacked HR Modernization

Barbados Customs Adopts Wcobacked HR Modernization

A WCO virtual workshop assisted Barbados Customs in building a competency-based HRM system to enhance efficiency, increase revenue collection, and improve relationships. The collaboration aims to modernize HRM practices within the organization. This initiative is expected to significantly improve the performance of Barbados Customs by aligning employee skills and knowledge with organizational goals and strategic objectives. The competency model will serve as a foundation for recruitment, training, performance management, and career development, ultimately contributing to a more effective and motivated workforce.

01/26/2026 Customs Knowledge
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Yahoo Advertising Guide Aims to Boost Conversions

Yahoo Advertising Guide Aims to Boost Conversions

Yahoo Advertising advantages include broad reach, diverse formats, accurate targeting, and easy tracking. Creative strategies should focus on value proposition, visual appeal, conciseness, and a clear call to action. Optimization relies on data analysis, A/B testing, keyword optimization, audience segmentation, and budget management. These elements combined allow for effective and efficient advertising campaigns on the Yahoo platform, maximizing ROI and achieving desired marketing objectives. By leveraging Yahoo's capabilities and implementing these best practices, advertisers can significantly improve their campaign performance.

01/26/2026 Logistics Industry Insights
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Dashu Crossborder Hires Media Expert to Boost Brand Presence

Dashu Crossborder Hires Media Expert to Boost Brand Presence

DaShu Cross-border is hiring a Media Specialist in Zhengzhou. This role focuses on operating platforms like WeChat, Xiaohongshu, Kuaishou, and Douyin to enhance brand exposure and drive traffic. Candidates should possess a bachelor's degree or above and have relevant experience, market event planning skills, strong communication abilities, and data analysis proficiency. The job is located in Jinshui District, Zhengzhou. Responsibilities include content creation, community management, and performance tracking to achieve marketing objectives and improve brand awareness in the cross-border e-commerce sector.

12/30/2025 Logistics Industry Insights
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Datadriven Influencer Marketing Enhances ROI Moves Beyond Vanity Metrics

Datadriven Influencer Marketing Enhances ROI Moves Beyond Vanity Metrics

This paper delves into measuring and optimizing ROI in influencer marketing. It emphasizes focusing on metrics like brand awareness, reach, and engagement in the initial stages, rather than solely on sales conversion. By applying the Pareto principle, resources should be concentrated on top-performing influencers. Continuous data analysis and optimization are crucial for achieving data-driven growth. The paper highlights the importance of a holistic approach to influencer marketing ROI, considering both short-term and long-term objectives, and leveraging data insights for continuous improvement.

12/29/2025 Logistics Industry Insights
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WCO Issues Rail Customs Guidelines to Boost Global Trade

WCO Issues Rail Customs Guidelines to Boost Global Trade

The World Customs Organization (WCO)'s 'Guidelines on Rail Transit' aims to simplify and standardize customs procedures for rail transport, encouraging technology application and international cooperation. This enhances cross-border trade efficiency, reduces costs, and promotes global economic prosperity. The guidelines, structured around four key objectives and supporting capacity building projects, provide a roadmap for customs facilitation in global rail transport. It offers practical guidance and best practices to streamline processes and improve security, contributing to a more efficient and reliable international trade network.

12/30/2025 Customs Knowledge
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Amazon Sellers Optimize Ad Bidding to Boost Sales

Amazon Sellers Optimize Ad Bidding to Boost Sales

This article provides an in-depth analysis of Amazon advertising bidding strategies, emphasizing that bidding is not the sole determining factor; product, audience, and market must also be considered. It details the three main strategies: dynamic bidding (lower only, raise and lower) and fixed bidding. Based on different objectives and product stages, it offers recommendations for selecting the most suitable bidding strategy to help sellers maximize advertising effectiveness. It highlights the importance of a holistic approach to ad optimization beyond just the bid itself.

01/07/2026 Logistics Industry Insights
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Union Pacifics Rail Strategy Faces Scrutiny Amid CSX Comparisons

Union Pacifics Rail Strategy Faces Scrutiny Amid CSX Comparisons

Union Pacific Railroad (UP) plans to implement Precision Scheduled Railroading (PSR), which has raised concerns from the Surface Transportation Board (STB). The STB has requested UP to provide detailed implementation plans and progress updates. This article analyzes the background, objectives, and challenges of UP's PSR implementation, as well as the STB's concerns and regulatory responsibilities. It also explores the future development trends of PSR. The STB's oversight aims to ensure PSR benefits are realized without negatively impacting service reliability and network fluidity for shippers and consumers.

01/21/2026 Logistics Industry Insights
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California Eases Truck Weight Limits to Reduce Port Backlogs

California Eases Truck Weight Limits to Reduce Port Backlogs

To alleviate congestion at the Port of San Pedro Bay, California temporarily relaxed truck weight limits, allowing increased loads on specific routes. This measure aims to improve transportation efficiency but raises safety concerns. This article analyzes the policy's background, objectives, impacts, and potential risks. It explores systemic solutions to port congestion, emphasizing the need to balance efficiency with safety and focusing on building a more resilient long-term supply chain system. The temporary relaxation highlights the ongoing challenges in optimizing the supply chain amidst growing demands.

01/19/2026 Logistics
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Global AEO Program Enhances Secure Efficient Trade

Global AEO Program Enhances Secure Efficient Trade

This paper provides an in-depth analysis of the World Customs Organization's (WCO) SAFE Framework of Standards, focusing on the concept, objectives, and significance of the Authorized Economic Operator (AEO) program. It outlines the global development of AEO programs, emphasizing the importance of customs compliance programs and Mutual Recognition Arrangements/Agreements (MRAs). The paper also explores future trends in AEO programs. The aim is to offer readers a comprehensive understanding of the AEO initiative and its implications for international trade security and customs compliance.

01/19/2026 Customs Knowledge
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