Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

AppsFlyer's SSOT integrates SKAdNetwork (SKAN) and proprietary attribution to address iOS 14's attribution challenges. By deduplicating conversion values (CV), it provides a more accurate single source of truth. This helps marketers optimize channel evaluation and gain a clearer understanding of campaign performance in the post-iOS 14 landscape. SSOT aims to provide reliable and comprehensive attribution data for informed decision-making.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Black Friday Tech Glitches Lost Sales

Amazon Sellers Face Black Friday Tech Glitches Lost Sales

Amazon faced technical issues during Black Friday, including disappearing Prime-exclusive discounts and malfunctioning lightning deal pages, leading to traffic loss and conversion challenges. Consumers still prefer the traditional Black Friday day, suggesting that extended discount periods might weaken the sense of urgency. Sellers should expand multi-channel traffic acquisition strategies, proactively address unexpected situations, and improve platform stability to mitigate future disruptions.

12/31/2025 Logistics Industry Insights
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Logistics Finance Boosts Ecommerce and Retail Growth

Logistics Finance Boosts Ecommerce and Retail Growth

E-commerce retail businesses face growth bottlenecks. Logistics finance provides financial support, optimizes the supply chain, and reduces costs, helping businesses seize opportunities. Through data-driven lean operations, businesses can address inventory challenges and achieve sustainable growth by selecting suitable logistics finance partners. This approach enables e-commerce retailers to overcome financial constraints and improve operational efficiency, ultimately driving profitability and market expansion.

01/05/2026 Logistics Industry Insights
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2025 Supply Chain Challenges Costcutting Strategies for Profitability

2025 Supply Chain Challenges Costcutting Strategies for Profitability

Facing complex supply chain challenges in 2025, businesses must proactively address rising costs and tariff barriers. This paper provides five key strategies for cost reduction and efficiency improvement, including recovering revenue, accelerating cash flow, data-driven decision making, improving order fulfillment efficiency, and tariff mitigation strategies. These strategies aim to help companies maintain profitability and achieve sustainable development amidst uncertainty.

01/06/2026 Logistics Industry Insights
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Deep Dive into Overseas Warehouses: New Opportunities and Challenges for Cross-border E-commerce

Deep Dive into Overseas Warehouses: New Opportunities and Challenges for Cross-border E-commerce

China has over 1,800 overseas warehouses, providing strong support for cross-border e-commerce. These warehouses can be categorized into three types: third-party service-oriented, platform-oriented, and growth-oriented. They address challenges posed by the pandemic by shortening transport times and enhancing supply chain efficiency. Sellers should consider factors such as scale, management systems, reasonable costs, and integrated operations when choosing an overseas warehouse.

07/17/2025 Logistics
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Freight Industry New Policy: Driver Age Limit Extended to 63 Years, Opportunities and Challenges Ahead!

Freight Industry New Policy: Driver Age Limit Extended to 63 Years, Opportunities and Challenges Ahead!

The Ministry of Public Security has extended the age limit for applying for a medium and large passenger and freight vehicle driving license from 60 to 63 years, aiming to address the aging crisis among freight drivers. The policy also allows drivers meeting certain conditions to extend the age limit to 66 years. This brings new job opportunities but raises concerns about employment for younger drivers.

12/01/2024 Logistics
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Amazon's Investment Plan in Air Transportation Strengthens Package Delivery Capabilities

Amazon's Investment Plan in Air Transportation Strengthens Package Delivery Capabilities

Amazon has signed a lease agreement with Atlas Air for 20 Boeing 767 aircraft, including warrants, to enhance package delivery efficiency. This move aims to reduce reliance on courier companies and address market competition. In 2023, Amazon also entered a similar agreement with an air transport services group, strengthening its air transportation capabilities. These transactions signify Amazon's ongoing investment and strategic positioning in the package delivery sector.

07/21/2025 Logistics
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Can The Shipping Industry Withstand The Threat Of Terrorism?

Can The Shipping Industry Withstand The Threat Of Terrorism?

This article analyzes the threats of terrorism faced by the shipping industry, emphasizing the importance of self-assessment for security within the sector. Although there have been few cases of terrorist attacks in shipping, the continuous pursuit of new targets by terrorist organizations underscores the need for proactive prevention. Experts warn that shipping companies should evaluate their security status and enhance protective measures to address potential threats.

07/21/2025 Logistics Industry Insights
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The Involution Phenomenon in the Logistics Industry and Its Countermeasures

The Involution Phenomenon in the Logistics Industry and Its Countermeasures

This paper discusses the involution phenomenon faced by the logistics industry and the resulting industry problems. It proposes a four-step strategy involving customer industrialization, industry solution formulation, solution productization, and product modularization to address competition and enhance service quality. Through case analysis, it clarifies how logistics companies can ensure profitability while achieving healthy and sustainable development, ultimately finding their niche in the market.

07/22/2025 Logistics Industry Insights
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How to Tackle the Challenges of Amazon FBA Returns and Re-labeling

How to Tackle the Challenges of Amazon FBA Returns and Re-labeling

Amazon's strict rules pose challenges for cross-border e-commerce sellers, with issues related to FBA inventory surplus and returns. The high return rate, reaching 15%-20%, leads to many products being unsellable due to damaged packaging or non-compliance with review standards. To address this, sellers must return the goods to a third-party overseas warehouse before sending them to the FBA warehouse for restocking.

07/18/2025 Logistics Encyclopedia
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