Amazon Marketing Cloud Boosts Sales Predictions

Amazon Marketing Cloud Boosts Sales Predictions

This article delves into leveraging Amazon Marketing Cloud (AMC) to accurately forecast sales revenue generated by brand advertising investments. Through case studies, it demonstrates AMC's powerful capabilities in improving DPVR, purchase rate, and building LTV models. It emphasizes how AMC empowers brand sellers to optimize advertising strategies, quantify advertising value, and ultimately achieve sales growth. The analysis highlights the practical application of AMC for precise sales predictions and enhanced marketing effectiveness within the Amazon ecosystem.

01/06/2026 Logistics Industry Insights
Read More
Douyin Sellers Guide Optimizing Product Selection for Ecommerce Growth

Douyin Sellers Guide Optimizing Product Selection for Ecommerce Growth

This article delves into the crucial strategies for launching a successful TikTok Shop, emphasizing the importance of product selection. It proposes a method of quickly identifying potential viral products through dynamic sales testing. The article also details optimization strategies for various scenarios, including improving click-through rates, incremental benchmarking, and main image optimization. The aim is to help novice sellers quickly create viral products and achieve rapid store growth within the TikTok Shop ecosystem.

01/05/2026 Logistics Industry Insights
Read More
Ozons Warehousing Shift Opens Opportunities for Crossborder Sellers

Ozons Warehousing Shift Opens Opportunities for Crossborder Sellers

Ozon has significantly reduced the free storage period for bulky items to 30 days, which may increase short-term cost pressure. However, warehousing rates have been substantially lowered. Sellers need to optimize inventory management, accelerate product turnover, and flexibly adjust logistics and sales strategies to turn challenges into opportunities and achieve cost reduction and efficiency improvement. This requires proactive adaptation and strategic planning to navigate the changing landscape and maintain profitability within the Ozon ecosystem.

01/05/2026 Logistics
Read More
UPS Expands Logisticsasaservice to Boost Revenue

UPS Expands Logisticsasaservice to Boost Revenue

UPS is actively building a 'Logistics-as-a-Service' (LaaS) ecosystem, integrating its digital services. This strategy, built on five pillars – delivery density, end-to-end visibility, financial solutions, advanced capabilities, and reverse logistics – aims to provide customers with more comprehensive and personalized logistics solutions. This addresses the challenge of declining parcel volumes and unlocks new revenue streams. Competitor FedEx is also investing in LaaS, indicating an accelerated digital transformation within the logistics industry.

01/16/2026 Logistics Industry Insights
Read More
Manufacturing Leaders Excel in Digital Transformation Deloitte

Manufacturing Leaders Excel in Digital Transformation Deloitte

Deloitte research reveals that leading manufacturing companies undergoing digital transformation possess four key characteristics: a long-term, dynamic digital strategy; leveraging ecosystem power; leadership and talent confidence; and technology-driven, customer-centric innovation. These traits enable companies to remain competitive and achieve sustainable development in the era of Industry 4.0. By focusing on these areas, manufacturers can effectively navigate the challenges and opportunities presented by digital disruption and build a resilient, future-proof business.

01/20/2026 Logistics Industry Insights
Read More
AI Boosts Logistics Sector Amid Economic Uncertainty

AI Boosts Logistics Sector Amid Economic Uncertainty

The logistics industry is undergoing an AI-driven digital transformation aimed at improving efficiency and navigating economic fluctuations. Despite challenges posed by declining freight volumes, market sentiment remains optimistic about future demand. Companies like FreightFriend are leveraging technological innovation to build a more efficient and resilient logistics ecosystem. The shadow of economic recession and the risk of supply chain disruptions necessitate that logistics companies strengthen cost control, diversify operations, and enhance risk management strategies.

01/15/2026 Logistics Industry Insights
Read More
Rongcheng Zhiyun Leads Smart Logistics Growth in 2025

Rongcheng Zhiyun Leads Smart Logistics Growth in 2025

Rongcheng Zhiyun achieved remarkable results in 2025, demonstrating significant accomplishments in technological innovation, industry recognition, green and low-carbon practices, lawful tax payment, and artificial intelligence applications. Guided by the "Seven New" principles, the company is committed to building a more efficient, lower-carbon, and interconnected new future for Chinese logistics. Rongcheng Zhiyun aims to lead the way in smart logistics through continuous improvement and innovation, contributing to a sustainable and technologically advanced logistics ecosystem.

12/30/2025 Logistics
Read More
Chinese Sellers Gain Edge in Amazon Global Marketplace

Chinese Sellers Gain Edge in Amazon Global Marketplace

This article delves into the profit model of Amazon Global Store, revealing the core factors that influence revenue and providing professional advice on high-yield product categories and market selection. Through refined operations and cost control, Chinese sellers are expected to achieve sustainable profitability in the blue ocean of cross-border e-commerce. The analysis focuses on optimizing strategies for product sourcing, pricing, and marketing to maximize returns within the Amazon Global Store ecosystem.

01/15/2026 Logistics Industry Insights
Read More
OAG Names Shane Corstorphine Nonexecutive Director to Drive Growth

OAG Names Shane Corstorphine Nonexecutive Director to Drive Growth

OAG has appointed former Skyscanner executive Shane Corstorphine as a Non-Executive Director to strengthen its leadership team and accelerate business growth. This follows OAG's acquisition of Infare to expand its data capabilities. These strategic moves aim to better serve the aviation ecosystem and drive industry innovation. The addition of Corstorphine's expertise and the enhanced data resources position OAG for continued success and allow them to provide more value to their customers.

01/15/2026 Logistics Industry Insights
Read More
Amazon Sellers Guide to Cutting FBA Fees for Higher Profits

Amazon Sellers Guide to Cutting FBA Fees for Higher Profits

This article provides an in-depth analysis of Amazon FBA fees, covering basic fees, value-added service fees, extra charges, and special fees. It offers practical cost-reduction and efficiency-boosting strategies for cross-border e-commerce sellers, including optimizing inventory, selecting suitable products, and improving delivery efficiency. The aim is to help sellers manage their FBA operations effectively, maximize profits, and achieve significant growth by mastering cost control within the FBA ecosystem.

01/23/2026 Logistics Encyclopedia
Read More