This article provides a detailed interpretation of the requirements and processes for opening a personal, individual, or enterprise TikTok Shop. It compares the differences between the standard TikTok e-commerce platform and TikTok Lite e-commerce, offering recommendations for different types of merchants. The aim is to help businesses efficiently onboard onto the TikTok Shop platform.
OZON's introduction of a store rating feature signals an upcoming shift in its traffic allocation mechanism. Sellers need to pay attention to metrics such as product ratings and order fulfillment to improve their operational capabilities and adapt to platform changes. Refined operations are the future trend, and continuous learning and optimization are key to success on the OZON platform.
New Wildberries platform regulations took effect in December, focusing on upgrades in brand protection, trademark guidelines, and cross-border sales restrictions. Sellers should proactively respond by completing brand registration, developing a unique brand identity, and strictly adhering to the prohibited items list. This will enable them to seize new opportunities and achieve sustainable growth on the platform.
Food streamer "Xiao Bei is Hungry" faces a trust crisis due to frequent food safety issues during live streaming sales. This incident exposes deficiencies in regulation, platform responsibility, and streamer quality within the live streaming e-commerce industry. Building a healthy and sustainable ecosystem requires strengthening oversight, reinforcing platform accountability, improving streamer professionalism, and ensuring accessible channels for consumer rights protection.
Saudi Arabian trucking platform TruKKer has secured $100 million in funding. The company digitally connects supply and demand within the trucking industry, aiming to improve efficiency. With this new investment, TruKKer plans to expand its market reach and further develop its digital solutions for the logistics sector. The platform leverages technology to streamline operations and optimize freight management across the Middle East.
Amazon's adjustment to how reviews are displayed on search result pages may impact the seller ecosystem. The Account Health Assurance (AHA) program has been launched, providing compliant sellers with account security protection. Sellers need to closely monitor platform policy changes and optimize their operational strategies to cope with market competition. Staying informed and proactive is crucial for success on the Amazon platform.
This article provides a detailed analysis of the six key promotion objectives on the Kuaishou advertising platform: Brand Awareness, Traffic Acquisition, App Installation, Video Views, Conversions, and Engagement. Selecting the appropriate promotion objective is crucial for maximizing advertising effectiveness, catering to different types of advertisers and marketing needs. This helps sellers achieve brand growth and sales conversions on the Kuaishou platform.
Russian e-commerce platform Ozon has eliminated the deposit for new sellers, aiming to lower barriers to entry, attract more merchants, and rebuild trust damaged by payment issues. This provides opportunities for sellers, but also necessitates attention to platform order and product quality. Product selection is crucial for success on Ozon, and platforms like 'Overseas Exploration' can quickly identify trending and new products.
This cross-border e-commerce AI creative automation platform significantly improves efficiency and effectiveness, reduces CPI, and increases ROI through intelligent image selection, creative generation, automated ad placement, and performance optimization. Based on AI technology, the platform enables creative element-level analysis and cloud-based experience accumulation, providing cross-border e-commerce businesses with more accurate creative insights and continuous intelligent evolution.
The US market recently released its TOP5 e-commerce platform rankings, with Amazon and Walmart leading at 16.2% market share, while Chinese cross-border platform Temu ranked third. Data shows Amazon dominated with 390 million unique visitors and 255 million active app users by late 2024. The rise of these platforms is quietly transforming global e-commerce, with Chinese sellers' international influence growing steadily.
