The rapid growth of short-video platforms has created new opportunities for e-commerce businesses. Douyin, as a leading platform in this space, offers significant potential for merchants looking to expand their digital presence. The platform provides three primary store types—personal stores, individual business stores, and enterprise stores—each with distinct registration requirements and operational privileges.
Personal Stores: Low-Barrier Entry for New Entrepreneurs
Personal stores present the most accessible entry point into Douyin's e-commerce ecosystem. With minimal requirements—just a valid ID card and being at least 16 years old—this option appeals particularly to first-time sellers and those with limited capital.
Registration Requirements:
- Clear front-and-back copies of a government-issued ID (with expiration date at least one month away)
- Active mobile phone number for verification
Setup Process:
- Register an account on Douyin's merchant platform using phone verification
- Select "Individual" as the business entity type
- Upload ID documents and complete facial recognition verification
- Submit required declarations regarding business registration exemptions
- Complete store profile information and await platform approval
Platform Version Selection:
Applicants must choose between the standard Douyin e-commerce version or the Douyin Lite version during registration:
Douyin Lite Version:
- Targets merchants specializing in cost-effective products and supply chain offerings
- Currently limits product categories (44 for individuals, 34 for businesses)
- Products display exclusively on the Lite app interface
Standard Douyin Version:
- Offers access to all product categories
- Provides cross-platform visibility on both main and Lite apps
- Includes advanced features like advertising tools and live-stream commerce
Merchants seeking comprehensive functionality and broader audience reach should opt for the standard version, while those targeting Lite app users with compatible product categories may prefer the Lite version.
Business and Enterprise Stores: Expanded Capabilities with Higher Requirements
Individual business and enterprise store options demand more documentation but provide greater operational flexibility and commercial privileges.
Registration Requirements:
- Valid business license
- Identification documents for legal representatives
- Bank account information
- Store branding materials (automatically generated during setup if unavailable)
- Brand authorization documents for specialized store types (flagship stores, authorized retailers, etc.)
Setup Process:
- Complete account registration on the merchant platform
- Submit all required business documentation
- Undergo platform verification of submitted materials
- Complete financial account validation (either through private bank account verification or corporate account confirmation)
- Pay the required security deposit (calculated based on the highest-risk product category)
Selecting the Appropriate Store Type
Prospective merchants should evaluate their business circumstances when choosing a store format:
- Personal Stores: Ideal for new entrants testing the e-commerce waters with limited resources
- Individual Business Stores: Suitable for established sole proprietors ready to expand operations
- Enterprise Stores: Designed for corporate entities seeking to strengthen brand positioning and market competitiveness
Before initiating the registration process, thorough review of platform policies and market research into product viability remain essential for commercial success in Douyin's competitive e-commerce environment.