Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Ecommerce Sellers Urged to Use Data for Product Selection

Ecommerce Sellers Urged to Use Data for Product Selection

Choosing the right products is the initial challenge for new cross-border e-commerce independent website sellers. This article delves into common subjectivity traps in product selection, emphasizing the importance of data-driven decision-making. It proposes understanding target market culture and conducting thorough market research to avoid subjectivity. The aim is to help sellers select products scientifically, improve success rates, and prevent issues like inventory backlog and wasted marketing expenses. By focusing on data and market understanding, sellers can make informed choices and increase their chances of building a profitable online business.

12/29/2025 Logistics Encyclopedia
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Halloween Spending Rises Despite Inflation Boosting Ecommerce

Halloween Spending Rises Despite Inflation Boosting Ecommerce

Despite inflation, consumer enthusiasm for Halloween spending remains strong. Cross-border e-commerce businesses should pay attention to trends in decision-making cycles, product demand, shopping times, and sources of inspiration. By implementing strategies such as store revamps, product selection and logistics optimization, social media engagement, content marketing, and promotional activities, businesses can capitalize on the "buy more when feeling poor" consumer psychology and tap into the lucrative Halloween market. Understanding these trends and adapting accordingly is crucial for success in the cross-border Halloween e-commerce landscape.

10/20/2025 Logistics Industry Insights
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Amazon Seller Gets Prison for Milliondollar Shipping Fraud

Amazon Seller Gets Prison for Milliondollar Shipping Fraud

Chinese seller Yeung exploited vulnerabilities on the Amazon platform, amassing millions of dollars through an empty package scam, ultimately resulting in a prison sentence and substantial fines. The case highlights the risks within e-commerce platforms and the phenomenon of some sellers attempting to profit through illegal means. Amazon has taken action to combat fraudulent transactions. The industry should strengthen compliance and jointly maintain a healthy market environment. This case serves as a cautionary tale for all e-commerce participants, emphasizing the importance of ethical practices and platform security.

12/31/2025 Logistics Industry Insights
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6thstreetcom Pioneers Phygital Retail in Middle East Ecommerce

6thstreetcom Pioneers Phygital Retail in Middle East Ecommerce

6thStreet.com is a leading fashion e-commerce platform in the Middle East. It integrates online and offline channels, personalized recommendations, KOL live streaming, and self-built delivery to create unique advantages and lead the industry's development. By blending the digital and physical worlds, 6thStreet.com offers a seamless shopping experience. Its omnichannel approach ensures customers can engage with the brand across various touchpoints, enhancing convenience and satisfaction. The platform's focus on innovation and customer-centricity positions it as a key player in the rapidly evolving Middle Eastern retail landscape.

12/31/2025 Logistics Industry Insights
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AI Cuts Costs for Amazon Sellers Jihong Case Study

AI Cuts Costs for Amazon Sellers Jihong Case Study

This article analyzes the application of ChatGPT in Amazon product selection and advertising, using Jihong Co., Ltd. as an example. From the perspective of a data analyst, it assesses the potential impact of AI on operational roles. The conclusion is that ChatGPT is more suitable as an auxiliary tool, and human-machine collaboration will be the mainstream model for future Amazon operations. It highlights the importance of leveraging AI to enhance, not replace, human expertise in navigating the complexities of Amazon's marketplace and optimizing cross-border e-commerce strategies.

12/31/2025 Logistics Industry Insights
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Amazon Boosts CTR for Overseas Brands with Optimized Bullet Points

Amazon Boosts CTR for Overseas Brands with Optimized Bullet Points

This article delves into optimization strategies for Amazon bullet points, focusing on how overseas brand sellers can effectively improve click-through and conversion rates through keyword optimization, key information refinement, and persuasive copywriting. It also explores the use of symbols and formatting, infringement risk avoidance, and A+ page creation. The aim is to help sellers create more attractive, informative, and persuasive bullet points, ultimately standing out in the competitive Amazon marketplace. This includes practical tips and actionable advice for crafting compelling bullet points that resonate with potential customers.

12/31/2025 Logistics Encyclopedia
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Ebay Sellers Protest Lowered 1099K Tax Reporting Threshold

Ebay Sellers Protest Lowered 1099K Tax Reporting Threshold

A new IRS tax law requires platforms like eBay to issue 1099-K forms to sellers with annual sales exceeding $600, sparking controversy. eBay is urging sellers to resist, arguing that it increases compliance costs and may lead to user attrition. This article provides a detailed explanation of the 1099-K form, analyzes the impact of the new tax law, and offers advice to sellers on how to navigate these changes. The new rule creates burdens for small sellers who may not be aware of the tax implications of online sales.

12/31/2025 Customs Knowledge
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Amazon Launches Selfservice Tool for Sellers to Promote New Products

Amazon Launches Selfservice Tool for Sellers to Promote New Products

This article details how Amazon sellers can use the New Model feature in Seller Central to drive traffic to new products from existing listings, effectively getting free related traffic. It provides clear, step-by-step instructions, allowing sellers to avoid relying on service providers, save costs, and more flexibly manage product associations. This ultimately boosts the visibility and conversion rates of new products by leveraging the established traffic of older, related items. The New Model feature empowers sellers to control their product relationships and optimize their listings for increased sales.

12/30/2025 Customs Knowledge
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Amazon Tightens FBA Shipment Rules for Sellers

Amazon Tightens FBA Shipment Rules for Sellers

Amazon has introduced Shipment Performance metrics, requiring sellers to pay attention to key assessment points like labels and quantities to avoid exceeding limits, which could lead to FBA shipping restrictions or even account suspension. The new "Oversize" storage type also presents challenges for sellers of large items. This article provides a detailed interpretation of the Shipment Performance assessment rules and offers practical advice for sellers to comply with the new regulations, helping them operate compliantly and avoid risks. It focuses on understanding the performance metrics and providing actionable strategies.

12/30/2025 Logistics
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