Amazon sellers no longer need to rely on costly third-party services to link new product versions to existing listings. The platform has introduced a self-service feature allowing sellers to create "New Model" associations directly through their seller accounts—free of charge.
The New Model functionality was designed to help sellers smoothly transition customers to upgraded products. When launching an improved version of an existing item—such as a power bank with added ports or minor structural enhancements—sellers can now associate the new SKU with the original listing. This allows the new product to appear as a linked item on the legacy product's detail page, boosting visibility and conversion rates for the updated version.
Previously, this feature was primarily accessible to sellers with Vendor Central (VC) accounts or required paying service providers to create the associations. The new self-service option eliminates these barriers, giving all sellers equal access to this valuable promotional tool.
Step-by-Step Guide to Creating New Model Associations
- Access Seller Central: Log into your Amazon Seller Central account and locate the "Help" button in the top-right corner.
- Navigate to Support: Click "Get Support," then select "Selling on Amazon" followed by "Browse for your issue" in the menu.
- Select the Appropriate Option: Choose "Products, Listings, or Inventory" > "Add or Remove New Version Relationships on Detail Pages" > "Add New Version" > Click "Next."
- Submit Your Request: On the "Add New Version Relationship" page, enter both the original product's ASIN and the new product's ASIN. Verify the information and submit your request.
This streamlined process enables sellers to manage product associations independently, reducing costs while maintaining flexibility in product promotion strategies. By leveraging this feature, sellers can effectively direct traffic from established listings to new products, accelerating their market penetration without additional advertising expenditure.