Google Pmax Campaigns Face Scrutiny Over Shopping Ad Dominance

Google Pmax Campaigns Face Scrutiny Over Shopping Ad Dominance

If PMAX ad creatives aren't spending, and only the Feed is, does that equal Shopping Ads? This article deeply analyzes the similarities and differences between PMAX ads and traditional Shopping Ads. It explains the audience targeting and placement of PMAX ads, helping you better understand the operational mechanism of PMAX and improve ad performance. It clarifies whether PMAX's reliance on the feed and lack of creative spend is equivalent to a standard shopping campaign, providing insights for optimal campaign management.

01/04/2026 Logistics Encyclopedia
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Global Shipping Firms Balance Speed and Cost Efficiency

Global Shipping Firms Balance Speed and Cost Efficiency

Choosing international express delivery requires balancing speed and cost. Standard express is suitable for time-sensitive goods, while economy options offer better cost-effectiveness. For less urgent items, consider cargo attributes, weight, and volume, and pay attention to destination country policy changes. Utilize price comparison platforms to dynamically monitor prices and select the optimal solution, maximizing cost-effectiveness. This involves a strategic approach to logistics, focusing on both efficient delivery and tight cost control to achieve the best possible outcome for international shipments.

12/30/2025 Logistics Encyclopedia
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ISSA and AEO Certification Boost Global Trade Security

ISSA and AEO Certification Boost Global Trade Security

The ISSA Council discussed the integration of the ISSA Standard with the World Customs Organization's (WCO) Authorized Economic Operator (AEO) concept. By combining ISSA's quality standards with AEO certification, the aim is to enhance supply chain security, customs clearance efficiency, and business competitiveness, thereby facilitating global trade and healthy development. This collaboration will contribute to establishing a more transparent, efficient, and secure international trade environment. The synergy aims to streamline processes and foster trust among stakeholders within the global supply chain.

12/30/2025 Logistics Industry Insights
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Georgia Joins Revised Kyoto Convention to Boost Trade

Georgia Joins Revised Kyoto Convention to Boost Trade

Georgia has officially joined the Revised Kyoto Convention, becoming its 116th contracting party, marking a significant step in its trade facilitation efforts. The Convention, considered the "gold standard" for global trade facilitation, promotes international trade development through simplified customs procedures and increased transparency. The World Customs Organization encourages more countries to join, working together to build an open and efficient global trade system. This accession highlights Georgia's commitment to streamlining trade processes and fostering economic growth through adherence to international standards.

01/08/2026 Customs Knowledge
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Amazon Returns Policy Guide for Shoppers

Amazon Returns Policy Guide for Shoppers

This article provides a detailed interpretation of Amazon and Amazon Prime's return policies, covering standard, international, and global return processes. It offers comprehensive operational guidelines and precautions for different product types, seller types, and return reasons. The aim is to help consumers complete returns more efficiently and safely, protecting their rights and interests. It explains the nuances of Amazon's return system, empowering shoppers to navigate the process with confidence and understand their entitlements when returning items, both domestically and internationally.

12/30/2025 Logistics Encyclopedia
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Tiktok Tests Hybrid Store Model for Overseas Expansion

Tiktok Tests Hybrid Store Model for Overseas Expansion

This paper provides an in-depth comparison of TikTok's semi-closed loop central store model and the standard semi-closed loop model, focusing on key differences in store ownership, product category restrictions, and fund settlement methods. The aim is to assist merchants in selecting the most suitable TikTok semi-closed loop model based on their specific business characteristics, financial strength, and risk tolerance. This will enable them to better expand into overseas markets by making informed decisions about their TikTok e-commerce strategy.

12/30/2025 Logistics Industry Insights
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Madagascar Shares Disaster Resilience Strategies Amid Crises

Madagascar Shares Disaster Resilience Strategies Amid Crises

The World Customs Organization (WCO), in collaboration with the Global Alliance for Trade Facilitation and Columbia University's National Center for Disaster Preparedness (NCDP), held a workshop in Madagascar to enhance the country's capacity to respond to pandemics and natural disasters. Through the development of Standard Operating Procedures (SOPs) and practical exercises, Madagascar gained valuable lessons, providing insights for other developing countries facing challenges posed by climate change. The workshop aimed to strengthen disaster preparedness and resilience through customs facilitation and international collaboration.

12/30/2025 Customs Knowledge
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Experts Explain Minimum Connection Times for Smooth Airport Transfers

Experts Explain Minimum Connection Times for Smooth Airport Transfers

This article delves into the concept, importance, determination methods, and applications of Minimum Connection Time (MCT) at airports, aiming to help travelers better plan their itineraries and avoid missing flights. It details the differences between industry-standard MCT and airline-specific MCT, along with the various factors influencing MCT. The article also provides practical methods for querying MCT and offers itinerary planning advice to help readers enjoy a worry-free journey. It's a comprehensive guide to navigating airport transfers efficiently.

12/29/2025 Logistics Encyclopedia
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Walmart Removes Inactive Sellers from Jdcom Platform

Walmart Removes Inactive Sellers from Jdcom Platform

Walmart's JD.com store is once again undergoing a large-scale cleanup of inactive shops, raising the entry threshold. The platform is shifting towards a targeted invitation system, placing higher demands on sellers' sales volume, product characteristics, and logistics fulfillment capabilities. This move aims to improve the platform's quality and provide consumers with a better shopping experience. The changes reflect a focus on attracting larger, more reliable sellers and ensuring a higher standard of products and service for Walmart's online customers.

01/07/2026 Logistics Industry Insights
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Jordan Customs Streamlines Trade with Wcobacked Clearance Reforms

Jordan Customs Streamlines Trade with Wcobacked Clearance Reforms

With WCO support, the Jordan Customs Department held a workshop focused on optimizing fast clearance processes and enhancing trade facilitation. By establishing new Standard Operating Procedures (SOPs), Jordan Customs aims to standardize the expedited release of imported goods at air cargo facilities, fostering trade development. The GTFP project assists Jordan Customs in improving its fast clearance capabilities through various support activities, reducing trade costs and increasing trade efficiency. This initiative is crucial for streamlining customs procedures and promoting economic growth in Jordan.

01/05/2026 Customs Knowledge
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