Many sellers once dreamed of tapping into Walmart's JD.com store traffic to easily access the Chinese market. However, reality has delivered a sobering wake-up call. The platform recently launched another large-scale account suspension campaign targeting long-dormant stores, signaling a significant shift in operational strategy.
Strict Criteria for Account Termination
The current purge primarily affects inactive stores. The platform has established clear criteria: accounts meeting at least two of four conditions within a specified period will face termination. These conditions include not using third-party sales channels, having no listed products, failing to upload merchandise, and recording zero sales. This means sellers who merely registered stores without active operations will lose their partnerships.
Evolution of Marketplace Access
Before 2020, Walmart's JD.com store maintained relatively low entry barriers, attracting numerous sellers. Many registered multiple accounts to gain first-mover advantage. However, as market competition intensified and platform strategies evolved, this extensive growth model became unsustainable. After two major cleanup rounds, numerous inactive accounts were closed, significantly raising the entry threshold.
Despite these changes, Walmart's JD.com store maintains advantages in fund settlement compared to other cross-border e-commerce platforms. Sellers affected by the current purge will receive proper fund settlements, avoiding abrupt capital freezes—a practice consistent with JD.com's established business practices.
Exclusive Invitation-Only Access
JD International has discontinued open applications for Walmart's JD.com store, transitioning to an invitation-only model. Selected sellers typically demonstrate substantial sales volumes, with products meeting high standards in category selection, price points, logistics capabilities, and overseas warehouse inventory levels. This shift indicates the platform's focus on attracting more competitive, high-quality sellers to elevate overall operational standards.
Strategic Focus on Quality
Industry analysts note that Walmart's JD.com store's stringent requirements reflect its commitment to platform quality and user experience. High entry barriers effectively filter for premium sellers, ensuring product quality and service levels that enhance shopping experiences. The platform leverages Walmart's strong brand influence and JD.com's robust logistics network to provide sellers with expansive market access and efficient operational support.
For aspiring sellers, comprehensive capability enhancement remains crucial. Success requires meeting benchmarks in price points, sales volume, product categories, overseas inventory, and logistics performance. Authentic data reporting is essential—any falsification risks account suspension. Only sellers demonstrating substantial capabilities can distinguish themselves in this competitive marketplace and earn Walmart's JD.com store approval.