Linkedin Unveils Fourstep Strategy for B2B Marketing Success

Linkedin Unveils Fourstep Strategy for B2B Marketing Success

This article introduces how to leverage LinkedIn for target market analysis in B2B companies going global. It covers analyzing your own company page data, conducting competitor analysis, using polls to gather customer feedback, deep-diving into information within LinkedIn groups, and tracking hashtags to stay abreast of industry trends. By using these methods, B2B marketers can better understand target market needs and develop more effective marketing strategies. This approach allows for data-driven decision making and improved ROI on international marketing efforts.

12/29/2025 Logistics Industry Insights
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Ecommerce Sellers Shift to Independent Sites As Platform Costs Soar

Ecommerce Sellers Shift to Independent Sites As Platform Costs Soar

As the dividends of cross-border e-commerce diminish, independent websites are becoming a new choice for brands going global. They offer control over data, improved profit margins, and enhanced brand building, facilitating long-term growth. However, clear planning and operation are essential for success. Building an independent website allows companies to directly connect with customers, build stronger relationships, and tailor their marketing efforts. This approach offers more flexibility and control compared to relying solely on established e-commerce platforms.

01/07/2026 Logistics Industry Insights
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Social Listening Helps Global Brands Drive Growth

Social Listening Helps Global Brands Drive Growth

Going global brands need to prioritize social listening on overseas social media to bridge information gaps and drive brand growth. Through social listening, brands can gain deep insights into user feedback, optimize marketing strategies, and improve customer service. By leveraging tools like OneSight, brands can analyze data, identify potential opportunities, and continuously refine their strategies to ultimately stand out in the competition. This proactive approach enables brands to stay informed, adapt to market changes, and build stronger relationships with their international audience.

01/07/2026 Logistics Industry Insights
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ONEISALL Expands Globally As Pet Care Brand Gains Tiktok Popularity

ONEISALL Expands Globally As Pet Care Brand Gains Tiktok Popularity

The ONEISALL pet brand achieved rapid GMV growth through TikTok marketing. Its success is attributed to precise market positioning, collaboration with vertical influencers, effective ad campaigns, and high-quality products. This case offers valuable lessons for other pet brands going global, emphasizing the importance of social media marketing and product quality. By focusing on targeted content and engaging with the pet-loving community, ONEISALL demonstrated the power of TikTok for driving sales and building brand awareness in the competitive e-commerce landscape.

01/23/2026 Logistics Industry Insights
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Globex Tech Expands Crossborder Ecommerce with Tool Exports

Globex Tech Expands Crossborder Ecommerce with Tool Exports

This article analyzes the successful cases of cross-border e-commerce companies GreatStar and Loctek, revealing the market opportunities for tools going global and the importance of overseas warehouse layout. It emphasizes that cultivating brands, building supply chains, and valuing R&D are crucial for cross-border e-commerce companies to stand out in the second half of the competition. The article also envisions the future development trends of cross-border e-commerce, including refined operation, localized services, compliant operation, diversified channels, and technology-driven innovation.

01/16/2026 Logistics Industry Insights
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Pet Industry Giants Target US Market for Overseas Growth

Pet Industry Giants Target US Market for Overseas Growth

The global pet market is booming, with significant potential in the US market. For pet supply businesses going overseas, it's crucial to focus on trends like smart and anthropomorphic products. Success in this competitive landscape requires creative marketing, localization, and diversification of sales channels. By implementing these strategies, businesses can capitalize on the lucrative 'pet economy' and achieve significant growth in the US market. Focusing on understanding local consumer preferences and adapting products accordingly is key to unlocking the full potential of this promising sector.

01/23/2026 Logistics Industry Insights
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Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

01/23/2026 Logistics Industry Insights
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Orient Selection Plans Tiktok Expansion for Crossborder Ecommerce Growth

Orient Selection Plans Tiktok Expansion for Crossborder Ecommerce Growth

Dongfang Zhenxuan's high-salary recruitment of TikTok overseas store operators signals its official entry into the international market. This article analyzes Dongfang Zhenxuan's advantages in going global and highlights the immense potential and opportunities of TikTok E-commerce. Furthermore, from the perspective of a data analyst, it explores the key factors in choosing cross-border e-commerce strategies, emphasizing the importance of data-driven decision-making. The move underscores the growing significance of TikTok as a platform for cross-border commerce and the strategic importance of data analysis in navigating this dynamic landscape.

12/30/2025 Logistics Industry Insights
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