The booming pet economy has created enormous demand for pet care products and services worldwide. As families increasingly view pets as integral members and emotional companions, the pet care market continues its rapid expansion. Mordor Intelligence projects the global pet care market will reach $20.02 billion in 2024, growing to $24.59 billion by 2029 at a 4.2% compound annual growth rate.
The Rise of ONEISALL
Founded in 2016, ONEISALL has emerged as a leading brand specializing in pet grooming kits and related care products. Its comprehensive product line—including pet clippers, feeders, and water dispensers—has positioned the company as a full-service solution provider in the pet care space.
TikTok: The New Frontier for Pet Brands
The platform's viral nature and engaged communities around hashtags like #DogsOfTikTok (with billions of collective views) make it ideal for pet product marketing. ONEISALL recognized this potential early, implementing a three-pronged TikTok strategy:
- Influencer collaborations: Partnering with pet-focused creators to demonstrate product functionality
- Official account cultivation: Sharing grooming tutorials, product showcases, and interactive content
- Quality content focus: Producing entertaining, educational pet-related videos optimized for sharing
Remarkable TikTok Shop Performance
Data reveals ONEISALL's three U.S. TikTok Shop stores generated $44.51K in combined sales over 30 days, with the flagship ONEISALL-US store accounting for 79.2% of recent growth. Since its January 2024 U.S. launch, the store has achieved $362.1K in total sales, with affiliate marketing driving 88.22% of revenue.
The brand's $25-$150 product range performs exceptionally well, particularly a dog hair vacuum that surpassed $300K in sales. Analysis shows 43 creators promoted this item over six months, with short-form videos generating 89.5% of associated sales ($282.5K).
Case Study: Micro-Influencer Macro Impact
The brand's most successful collaboration featured @carlosthegroomer (under 40K followers), whose March 2024 video achieved:
- 1M+ views
- $162.4K in sales
- 4.0 ROAS through supplemental advertising
The 60-second demonstration video effectively highlighted product benefits like effortless grooming and reduced shedding. Engaged commenters expressed strong purchase intent, with many confirming orders.
Omnichannel Success
Beyond TikTok, ONEISALL dominates Amazon's pet categories. Its P2 electric pet clipper maintained the #1 position in U.S. and German markets for over 60 months since 2019. The brand now serves 10 million customers across 60 countries, generating over $55.7 million annually with 150K positive Amazon reviews.
This success demonstrates how precise market positioning, strategic creator partnerships, and product excellence can establish category leadership in the competitive pet care industry.