Amazon Fresh Expands to 2300 Markets Amid Growth Push
Amazon's Fresh & Fast Delivery service now covers 2300 markets, doubling shopping frequency for users. Fresh produce has become a popular category, with private label brands performing strongly. The 'Fresh Guarantee' enhances customer trust. Amazon plans further expansion by 2026. This service is not only a logistical innovation, but also a strategic shift in user behavior, increasing customer loyalty, market share, and brand value. It represents a key component of Amazon's e-commerce strategy focused on convenience and quality in the fresh food sector.









