Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Tiktok Crossborder Ecommerce Balances Risks and Growth

Tiktok Crossborder Ecommerce Balances Risks and Growth

TikTok cross-border e-commerce presents both high risks and high potential returns, requiring caution for beginners. Avoid blindly entering the market; instead, assess your risk tolerance, understand platform rules, and carefully calculate operational costs. Due diligence and a well-thought-out strategy are crucial for success in this dynamic and potentially volatile environment. Consider factors like shipping logistics, payment processing, and cultural differences to mitigate potential challenges and maximize profitability. Remember that thorough research and a realistic approach are key to navigating the complexities of TikTok e-commerce.

01/15/2026 Logistics Industry Insights
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US Port Investments Face Infrastructure Hurdles Opportunities

US Port Investments Face Infrastructure Hurdles Opportunities

This paper provides an in-depth analysis of the opportunities and challenges facing US ports. It identifies strategic shifts in global supply chains, infrastructure deficiencies, and funding constraints as key factors impacting port development. The article emphasizes the importance of interconnectivity and offers recommendations on port financing and investment returns, aiming to provide investors with a comprehensive guide to US port investment. It explores how these factors influence port efficiency and competitiveness in the evolving global trade landscape. The guide offers insights into navigating the complexities of port investment.

01/20/2026 Port Encyclopedia
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Free Excel Template Simplifies Small Business Inventory Management

Free Excel Template Simplifies Small Business Inventory Management

This article introduces a practical Excel-based inventory and sales management system template suitable for small and micro enterprises and individual businesses. The system integrates management modules such as customers, products, sales, purchases, accounts receivable, unshipped goods, returns, and sales representatives. It automatically calculates and generates data through built-in functions and pivot tables, helping users efficiently manage inventory and sales data and improve operational efficiency. This Excel template offers a user-friendly solution for tracking sales, managing inventory, and generating reports without the need for expensive software.

01/23/2026 Warehousing
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Ozon Adapts Store Models to Boost Russian Ecommerce Growth

Ozon Adapts Store Models to Boost Russian Ecommerce Growth

This article provides an in-depth comparison of OZON's local and cross-border stores, analyzing their advantages and disadvantages across various aspects, including registration requirements, logistics, traffic, capital, and returns. It aims to offer decision-making guidance for sellers planning to enter the Russian e-commerce market. The article emphasizes the importance of selecting the most suitable model based on individual resources, goals, and risk tolerance. It also highlights key recommendations such as a gradual approach and compliant operations to help sellers achieve success in the Russian market.

01/26/2026 Logistics Industry Insights
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Understanding and Practicing HS Customs Commodity Code Classification

Understanding and Practicing HS Customs Commodity Code Classification

This article explores the importance and principles of HS customs product coding and classification, emphasizing its critical role in import and export trade and customs regulation. By analyzing the fundamental principles of product classification, such as priority specification, basic characteristics, and subsequent classification principles, the article provides solutions and examples for common practical issues. It encourages customs declarants to continue learning and practicing to enhance the accuracy and effectiveness of classification work.

07/21/2025 Logistics Encyclopedia
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Comprehensive Analysis of Customs Duty Exemption Code

Comprehensive Analysis of Customs Duty Exemption Code

The Customs Tax Exemption Code System provides structured information for managing tax reductions and exemptions. The article analyzes the classification and definitions of exemption types, including general taxation, gratuitous assistance, and specific tax exemptions, each corresponding to different customs codes. These codes help identify and classify import and export goods, facilitating tax processes and supporting trade efficiency. Understanding these codes allows professionals to effectively navigate the complexities of the international trade environment.

07/21/2025 Customs Knowledge
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Comprehensive Analysis of Customs Duty Exemption Codes and Their Application

Comprehensive Analysis of Customs Duty Exemption Codes and Their Application

The customs exemption and taxation code is used for classifying and managing the taxation of import and export goods, covering statutory taxation, tax reductions, exemptions, and special policies. This article provides a detailed analysis of the definitions and applicable scope of various tax exemption types, including general taxation, gratuitous aid, imported materials for specific regions, and goods for scientific research and technology transformation. This information is significant for optimizing customs declarations and reducing costs.

07/21/2025 Customs Knowledge
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Potential Risks and Recommendations for Unsealed Containers Entering Ports

Potential Risks and Recommendations for Unsealed Containers Entering Ports

In international shipping, failing to seal containers upon arrival can lead to serious customs clearance issues and even return shipments. While port areas may not rigorously inspect seals, problems may arise during foreign customs clearance. Some shipping companies particularly require specialized seals. To ensure a smooth export process, it is advisable to prioritize using the seal number obtained with the bill of lading and to pay close attention to the sealing process.

07/18/2025 Logistics Encyclopedia
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Indepth Analysis of Salina Cruz Ports Strategic Location and Functions

Indepth Analysis of Salina Cruz Ports Strategic Location and Functions

Salina Cruz Port is a significant commercial port on Mexico's Pacific coast, located in the state of Oaxaca. It features both inner and outer port facilities. The inner port primarily serves small vessels, while the outer port has the capacity to accommodate large cargo ships, making it a key export hub for crude oil to the Far East with substantial potential. Its strategic geographic location holds profound significance for Mexico's international trade.

07/24/2025 Port Encyclopedia
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