Guide to Optimizing Underperforming Amazon Ad Keywords

Guide to Optimizing Underperforming Amazon Ad Keywords

Don't be too quick to negate Amazon advertising keywords! Differentiate relevance and precisely negate irrelevant terms. Related keywords require analysis and should be negated cautiously. Continuous optimization and adjustment are crucial for maximizing campaign performance. Focus on identifying keywords that are truly detrimental to your advertising goals before implementing negative keywords. Regularly review and refine your negative keyword list to ensure you're not inadvertently blocking valuable traffic and sales.

01/05/2026 Customs Knowledge
Read More
Google SEO Guide Boosts Website Traffic Success

Google SEO Guide Boosts Website Traffic Success

This article provides an in-depth analysis of SEO (Search Engine Optimization), covering its concepts, advantages, applications, and monetization models. It focuses on Google SEO strategies and real-world case studies, aiming to equip readers with core SEO techniques to boost website traffic and achieve business goals. The article explores practical methods for improving search engine rankings and converting website visitors into revenue, offering actionable insights for effective online marketing.

01/05/2026 Logistics Encyclopedia
Read More
WCO Backs Philippines Customs Modernization with HRM System

WCO Backs Philippines Customs Modernization with HRM System

The World Customs Organization (WCO) successfully conducted a personnel management diagnostic of the Bureau of Customs (BOC) in the Philippines. This aimed to support BOC's strategic goals and HR modernization by building a competency-based HRM system. The diagnostic highlighted the importance of HR roles, competency-based HRM, and training development. The BOC committed to adopting the WCO's 18 customized recommendations to drive the implementation of future action plans.

01/05/2026 Customs Knowledge
Read More
Amazon Expands Logistics Challenging Traditional Carriers

Amazon Expands Logistics Challenging Traditional Carriers

This paper delves into Amazon's expansion strategy in logistics, analyzing its potential goals and practical considerations, from the acquisition of Kiva Systems to air cargo partnerships. Expert opinions suggest that Amazon's logistics expansion aims to serve itself and enhance customer experience, but its regional advantages are difficult to cover all areas. In the future, technology-driven, ecosystem construction, and win-win cooperation will be important directions for Amazon's logistics development.

01/20/2026 Logistics Industry Insights
Read More
Port of Los Angeles Revises Clean Truck Plan Postsupreme Court Decision

Port of Los Angeles Revises Clean Truck Plan Postsupreme Court Decision

The U.S. Supreme Court rejected two concession requirements of the Port of Los Angeles's 'Clean Truck' program, sparking a dispute over trucking regulation authority. The Port of Los Angeles is evaluating its next steps to continue pursuing environmental goals within legal boundaries. This article analyzes the ruling's impact on the port, trucking companies, and the environment, and looks ahead to a future of collaborative efforts towards building a green logistics system.

01/15/2026 Logistics
Read More
Google Ads Tips to Boost Crossborder Ecommerce Sales

Google Ads Tips to Boost Crossborder Ecommerce Sales

This article focuses on common issues leading to low conversion rates in Google Ads for cross-border e-commerce. It suggests improving ad performance by precisely setting daily budgets and conversion goals, as well as deeply analyzing traffic quality to diagnose and optimize campaigns. By focusing on these key areas, businesses can effectively improve their Google Ads conversion rates and achieve better results in their cross-border e-commerce efforts.

01/23/2026 Customs Knowledge
Read More
Logistics Model and Development Analysis of Shenzhen Yantian Port

Logistics Model and Development Analysis of Shenzhen Yantian Port

Since its opening in 1994, Shenzhen Yantian Port has rapidly developed into a significant international deep-water transshipment port in China. The logistics development of the port must meet the multifunctional requirements of a main hub port, particularly focusing on international logistics. By gradually integrating resources, regulating market behavior, and establishing an efficient port supply chain system, Yantian Port aims to enhance its service capacity and market competitiveness to achieve its developmental goals.

07/21/2025 Logistics
Read More
A New Era of Battery Swapping Logistics How Quanlu Is Leading the Carbon Neutrality Market

A New Era of Battery Swapping Logistics How Quanlu Is Leading the Carbon Neutrality Market

All-Road Logistics Technology Co., Ltd. has rapidly emerged in the field of new energy battery swapping logistics, achieving scaled operations through technological innovation and industrial integration. Its battery swapping logistics vehicle project not only aids in carbon reduction but also promotes the green transformation of the entire logistics industry. In the future, the company will continue to expand both domestically and internationally, striving to facilitate the achievement of dual carbon goals.

07/24/2025 Logistics
Read More
Export Agencies Boost Global Trade Efficiency for Businesses

Export Agencies Boost Global Trade Efficiency for Businesses

This article focuses on export agency services, providing a detailed interpretation of key aspects such as export customs clearance regulations, freight insurance options, and foreign exchange settlement methods. Choosing a professional export agency can effectively simplify processes, reduce costs, and help businesses achieve their global trade goals. By streamlining logistics and ensuring compliance, export agents enable companies to navigate international markets with greater ease and efficiency, ultimately contributing to successful global trade operations.

08/21/2025 Customs Knowledge
Read More
Feijie Tengda Cultivates Highperformance Freight Teams Through Values

Feijie Tengda Cultivates Highperformance Freight Teams Through Values

This paper delves into the corporate culture of Beijing Flyjet International Logistics Co., Ltd. It analyzes various aspects, including core values, corporate spirit, business philosophy, service concept, market philosophy, corporate goals, survival philosophy, talent management, management principles, code of conduct, and employee declaration. The study explores how the company builds an outstanding international freight forwarding elite team through cultural development, providing excellent services to customers and gaining a competitive edge in the market.

08/21/2025 Logistics Industry Insights
Read More