Google Ads Vs Facebook Ads Choosing the Best for Ecommerce

Google Ads Vs Facebook Ads Choosing the Best for Ecommerce

Cross-border e-commerce sellers often struggle when choosing between Google Ads and Facebook Ads. This article provides an in-depth comparison of the two platforms, analyzing them across five key dimensions: audience size, cost, buyer intent, targeting options, and ad formats. It offers recommendations for suitable scenarios, emphasizing the need to choose based on specific goals and industry characteristics. The article suggests that combining both platforms may be the optimal approach to achieve the best promotional results.

01/04/2026 Logistics Encyclopedia
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Amazon Ads Strategies Drive Growth and Optimization

Amazon Ads Strategies Drive Growth and Optimization

This article delves into the underlying logic of Amazon Advertising, explaining its different goals and roles during the growth and maturity phases of product listings. It provides strategies for building and optimizing advertising architecture, emphasizing the impact of advertising on impressions, click-through rates, and conversion rates. The article also covers the selection of different ad types, bidding strategies, and matching types. The aim is to help sellers more effectively leverage Amazon Advertising to drive product listing growth.

01/04/2026 Logistics Industry Insights
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Global Airlines Target Netzero Emissions by 2050

Global Airlines Target Netzero Emissions by 2050

The aviation industry aims for net-zero emissions by 2050, relying on emission reductions, carbon offsetting, and carbon capture. Focus is placed on the quality of carbon offsets, exploring options like forest conservation and direct air capture. IATA provides technical guidance and references for these strategies. The industry recognizes the need for a multi-faceted approach to achieve its ambitious climate goals, balancing technological advancements with nature-based solutions and robust verification processes for carbon offsetting initiatives.

12/30/2025 Logistics Industry Insights
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Aviation Sector Advances Toward Netzero with CORSIA Momentum

Aviation Sector Advances Toward Netzero with CORSIA Momentum

The International Civil Aviation Organization (ICAO)'s CORSIA scheme aims to stabilize net CO2 emissions from international aviation. The program mandates airlines to offset their emissions growth and encourages states to supply eligible emission units. Currently, 129 states participate in CORSIA, with more ambitious emission reduction goals set. The aviation industry is committed to technological and operational improvements to achieve climate targets. CORSIA plays a crucial role in mitigating the environmental impact of air travel through carbon offsetting mechanisms.

01/08/2026 Logistics Industry Insights
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IATA Introduces Sustainability Courses to Address Aviation Emissions

IATA Introduces Sustainability Courses to Address Aviation Emissions

IATA introduces the Environment and Fuel Management course series, designed to help the aviation industry address environmental challenges and understand carbon emissions trading policies. The courses cover noise, emissions, waste management, and sustainable development strategies. Offering introductory, intermediate, and advanced levels, the program empowers the industry to achieve its sustainable development goals. The series aims to provide practical knowledge and tools for airlines and other stakeholders to minimize their environmental impact and contribute to a greener future for aviation.

01/08/2026 Logistics Industry Insights
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Supply Chain Efficiency Hinges on Frontline Supervisor Support

Supply Chain Efficiency Hinges on Frontline Supervisor Support

As the peak season for supply chains approaches, the role of frontline supervisors becomes crucial. This article highlights the challenges they face, including burnout and employee turnover, and explores the costs associated with training gaps and staff attrition. It provides an action guide with recommendations such as setting realistic goals, mandating time off, and offering practical leadership training. The aim is to help companies build high-performing frontline supervisor teams, thereby improving overall supply chain efficiency and stability.

01/08/2026 Logistics Industry Insights
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US Shutdown Disrupts Lunar New Year Imports

US Shutdown Disrupts Lunar New Year Imports

The US government shutdown has resulted in missing key economic data, posing challenges for importers preparing for the Lunar New Year. Despite anticipated declines in cargo volume, the Port of Los Angeles remains optimistic about achieving its annual goals. Businesses need to strengthen supply chain resilience, adapt flexibly to uncertainties, and pay close attention to trade policy changes to achieve sustainable development. The lack of reliable data makes forecasting demand and managing inventory particularly difficult during this crucial period.

01/08/2026 Logistics
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Jordan Customs Boosts Project Management for Modernization

Jordan Customs Boosts Project Management for Modernization

The World Customs Organization (WCO) supports Jordan Customs in enhancing its project management capabilities. Through workshops and other initiatives, the WCO assists in building a project management framework, adopting results-oriented management, and emphasizing the role of the Project Management Office (PMO). This action aims to help Jordan Customs more effectively implement strategic projects, improve efficiency and productivity, and ultimately achieve customs modernization. The focus is on building internal capacity to manage projects effectively and achieve strategic goals.

01/08/2026 Customs Knowledge
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Amazon Sellers Face Key Choice Vendor Vs Seller Central in 2024

Amazon Sellers Face Key Choice Vendor Vs Seller Central in 2024

This article provides an in-depth comparison of the Amazon SC (Seller Central) and VC (Vendor Central) models, analyzing their respective advantages and disadvantages. The SC model grants sellers greater autonomy and profit margins, while the VC model is more convenient and suitable for businesses focused on product manufacturing. The choice between these models depends on the seller's specific circumstances and development goals. Ultimately, understanding the nuances of each model is crucial for success in the competitive Amazon marketplace.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Gain Edge with Datadriven Sales Strategies

Ebay Sellers Gain Edge with Datadriven Sales Strategies

This article proposes a data-driven sales strategy for new eBay sellers. Covering product selection, listing optimization, account performance, and mindset, it emphasizes using data analytics tools to improve operations. This includes enhancing store visibility, conversion rates, and customer satisfaction. The aim is to help new sellers quickly overcome initial challenges and achieve their sales goals on the eBay platform. The strategy focuses on leveraging data insights to make informed decisions and optimize various aspects of the selling process.

12/29/2025 Customs Knowledge
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