Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Essential Export Customs Tips How to Handle Legal and Nonlegal Inspection Goods

Essential Export Customs Tips How to Handle Legal and Nonlegal Inspection Goods

Understanding the customs declaration process for legal and illegal inspection goods is crucial for successful export. Legal inspection goods can be declared alongside illegal inspection goods on the same customs declaration form, but must adhere to quantity limits and ordering requirements. Each legal inspection item must not exceed five items and should be listed first. Obtaining a clearance document before declaration is essential to ensure smooth customs clearance.

07/28/2025 Customs Knowledge
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Freight Forwarding Strategies to Cut Costs and Errors

Freight Forwarding Strategies to Cut Costs and Errors

This article shares practical experiences in freight forwarding, addressing document discrepancies, container weight restrictions, and cancellation fees. It emphasizes the importance of document consistency and provides solutions. The article advises freight forwarders to confirm weight limits with shipping companies before booking and to pay attention to the accuracy of equipment interchange receipts. Finally, it highlights the importance of negotiating cost responsibility with overseas partners before canceling shipments to avoid unexpected expenses.

08/23/2025 Logistics Encyclopedia
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Amazon FBA Tightens Pallet Requirements for Efficient Shipments

Amazon FBA Tightens Pallet Requirements for Efficient Shipments

This article provides a detailed interpretation of Amazon FBA's full container load (FCL) pallet requirements, covering pallet materials, dimensions, weight limits, securing methods, and loading techniques. By understanding these requirements, sellers can avoid shipment rejections due to pallet issues, improving shipping efficiency and reducing operational costs. It focuses on the specific pallet standards and best practices for FBA shipments to ensure smooth and compliant delivery to Amazon's fulfillment centers.

11/03/2025 Logistics Encyclopedia
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Directtous Shipping with Tax Boosts Crossborder Ecommerce

Directtous Shipping with Tax Boosts Crossborder Ecommerce

Direct shipping with tax included offers a hassle-free logistics solution for cross-border e-commerce sellers. By incorporating taxes into the shipping cost, it simplifies customs clearance and reduces cost uncertainty, particularly beneficial for individuals or small to medium-sized businesses lacking customs expertise. However, be mindful of prohibited items, declaration compliance, and tax-inclusive limits. Choose professional logistics providers offering 'DDP (Delivered Duty Paid)' services for comprehensive solutions.

12/29/2025 Logistics Encyclopedia
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Europes Toy Market Surges As Key Categories Drive Growth

Europes Toy Market Surges As Key Categories Drive Growth

The European toy market is large and growing, with e-commerce being a significant driver. Building blocks and plush toys are popular, while smart, eco-friendly, and educational toys are experiencing rapid growth. Chinese sellers are performing well on platforms like eBay, and traditional retailers are actively transforming. Toy companies need to strengthen innovation and improve quality to seize opportunities in the European market. The focus should be on adapting to evolving consumer preferences and leveraging the increasing importance of online sales channels.

11/03/2025 Logistics Industry Insights
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US Ecommerce Platforms Expand With Strategic Growth Tactics

US Ecommerce Platforms Expand With Strategic Growth Tactics

This paper provides an in-depth analysis of the top five most popular cross-border e-commerce platforms in the US: Amazon, eBay, Walmart, Etsy, and Target. It highlights the strengths, characteristics, and potential opportunities of each platform, offering valuable insights into product selection and operational strategies. This research aims to empower sellers to successfully enter the US e-commerce market and achieve business growth by providing a comprehensive overview of the key players and best practices for navigating the competitive landscape.

12/30/2025 Logistics Industry Insights
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Classification of Wooden Pallets and Usage Considerations

Classification of Wooden Pallets and Usage Considerations

This article provides an overview of the main types of wooden pallets and their usage considerations. Wooden pallets are divided into column type and box type. Column type pallets are used to stabilize cargo and prevent collapsing, while box type pallets offer protective capabilities and can accommodate irregularly shaped goods. During usage, it is important to avoid direct sunlight, distribute the load evenly, ensure safe forklift operation, and adhere to load-bearing limits.

07/16/2025 Logistics Encyclopedia
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Google Merchant Center Fixes CSS Overload for Ads

Google Merchant Center Fixes CSS Overload for Ads

GMC showing CSS overload? This article provides two solutions: proactively request an increase in capacity, or wait for the issue to resolve itself. It helps optimizers quickly respond to Google Ads product limit issues and ensure normal ad delivery. This guide offers practical advice for dealing with CSS limit issues within Google Merchant Center, enabling advertisers to maintain uninterrupted ad campaigns and avoid potential performance disruptions caused by exceeding the allowed limits.

12/30/2025 Customs Knowledge
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