Google Ads Verification Guide for Sellers

Google Ads Verification Guide for Sellers

This article provides a detailed introduction to the Google Ads advertiser verification program, covering its purpose, process, required documents, and important considerations. By understanding and completing the verification, advertisers can enhance ad transparency, prevent ad suspensions, and gain user trust, ultimately improving ad performance. The verification process helps Google ensure legitimate businesses are advertising and protects users from misleading or fraudulent ads. Successfully completing verification can lead to improved ad visibility and a stronger brand reputation.

01/05/2026 Customs Knowledge
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Ozon Tightens Seller Rules to Improve Marketplace Performance

Ozon Tightens Seller Rules to Improve Marketplace Performance

OZON has updated its platform rules, optimizing return settings. Sellers can now customize return addresses, not limited to Russia. Product listing rules have also been adjusted, with only one product type allowed per SKU. Sellers are advised to manually select the correct product type before May 2nd to avoid random system assignment affecting traffic. This update aims to standardize operations, improve the buyer's shopping experience, and support the development of high-quality sellers on the platform.

01/05/2026 Logistics
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Ebay Sellers Gain Edge with Advanced Marketing Strategies

Ebay Sellers Gain Edge with Advanced Marketing Strategies

This article analyzes the advantages, disadvantages, and characteristics of the eBay marketing model from the perspective of a data analyst, offering optimization suggestions for operational strategies. eBay attracts sellers with its auction model and low barriers to entry, but challenges exist in backend operations, payment methods, buyer orientation, and fee structure. To succeed, sellers should improve their English proficiency, expand payment channels, strictly control product quality, optimize fee management, and emphasize data analysis. This holistic approach is crucial for navigating the complexities of the eBay marketplace and achieving success.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers See GMV Double with Managed Services

Amazon Sellers See GMV Double with Managed Services

This article explores the operational challenges faced by Amazon sellers and introduces how Easoon Cross-border Agency Operations services help sellers break through growth bottlenecks and achieve profit leaps. Through case studies, it demonstrates Easoon Cross-border's significant achievements in increasing store GMV and rescuing slow-moving products. It also summarizes the key considerations for choosing an agency operations provider, providing a reference for Amazon sellers. It highlights the potential benefits of outsourcing Amazon operations to improve sales and efficiency.

01/05/2026 Logistics Industry Insights
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Tiktok Shop Opens US Market for Amazon Sellers

Tiktok Shop Opens US Market for Amazon Sellers

TikTok Shop US is now open for registration, presenting a new growth opportunity for Amazon sellers. Initially, it adopts an invitation-only system with relatively high entry requirements. Sellers are advised to closely monitor policy changes, prepare proactively, and enhance their capabilities to secure future entry opportunities. Focus on building a solid foundation and be ready to capitalize on the potential of TikTok Shop in the US market.

01/05/2026 Logistics Industry Insights
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Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu is adjusting its global strategic layout, shifting its traffic investment budget towards emerging markets like Europe, Asia, and the Middle East. Sellers should avoid direct competition in the US and European markets and instead focus on these new opportunities. Strategies include using the fully managed model for product testing and the semi-managed model for profit generation. Data-driven, refined operations are crucial. Sellers should also closely monitor platform policy changes and market trends to adapt their business strategies accordingly and achieve business growth in the new market environment.

01/05/2026 Logistics Industry Insights
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Ozons Warehousing Shift Opens Opportunities for Crossborder Sellers

Ozons Warehousing Shift Opens Opportunities for Crossborder Sellers

Ozon has significantly reduced the free storage period for bulky items to 30 days, which may increase short-term cost pressure. However, warehousing rates have been substantially lowered. Sellers need to optimize inventory management, accelerate product turnover, and flexibly adjust logistics and sales strategies to turn challenges into opportunities and achieve cost reduction and efficiency improvement. This requires proactive adaptation and strategic planning to navigate the changing landscape and maintain profitability within the Ozon ecosystem.

01/05/2026 Logistics
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Ebay Sellers Urged to Optimize Product Images for Sales

Ebay Sellers Urged to Optimize Product Images for Sales

This article delves into eBay main image optimization techniques, emphasizing key elements such as simplicity, compliance, mobile optimization, and multi-angle display. It also provides advanced strategies like A/B testing and competitor analysis to help sellers create eye-catching main images, ultimately boosting click-through rates and sales. The focus is on creating images that are not only visually appealing but also informative and optimized for various devices and platforms, leading to improved product visibility and conversion rates.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Favor Female Managers Study Finds

Amazon Sellers Favor Female Managers Study Finds

A survey reveals that 85% of small and medium-sized Amazon sellers prefer female operators due to their meticulousness, stability, and teamwork skills. However, men still hold advantages in data analysis and product selection. As more female entrepreneurs enter Amazon and Chinese sellers regain peak market share, the gender trend in operations roles is expected to balance, with ability becoming key. Chinese sellers need to expand diversified channels to promote brand globalization. This shift highlights the evolving dynamics of the Amazon marketplace and the increasing importance of skills over gender.

01/06/2026 Logistics Industry Insights
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Ebay Seller Fees Key Costs and Strategies Explained

Ebay Seller Fees Key Costs and Strategies Explained

This article provides a detailed breakdown of the various costs associated with opening an eBay store. These include listing fees, final value fees, PayPal fees, and optional expenses such as store subscriptions, feature upgrades, and advertising. While eBay doesn't require a security deposit, the article emphasizes the need for careful budgeting and strategic use of free resources and promotional tools to achieve profitable growth. Smart financial planning is crucial for success on the platform.

01/06/2026 Logistics Encyclopedia
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