B2B Firms Leverage Youtube for Export Lead Generation

B2B Firms Leverage Youtube for Export Lead Generation

This article delves into how foreign trade companies can leverage YouTube for overseas lead generation. It focuses on the use of YouTube Shorts, precise video ad targeting strategies, and the key elements of building a high-conversion YouTube channel. The aim is to help foreign trade businesses seize opportunities in the video marketing era and achieve a surge in inquiries and orders. It provides insights on optimizing content and campaigns for maximum impact and ROI.

01/04/2026 Logistics Industry Insights
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Key Strategies to Boost Ecommerce Website Traffic

Key Strategies to Boost Ecommerce Website Traffic

This article delves into key techniques for boosting traffic and conversion in foreign trade independent website construction. It emphasizes the importance of concise design, balanced imagery and text, SEO optimization, clear structure, mobile optimization, and data analysis. By implementing refined website building strategies, you can create a high-converting, high-traffic foreign trade independent website. Focus is given to creating a user-friendly and search engine optimized experience to attract and retain international customers.

01/04/2026 Logistics Industry Insights
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Tanzania Boosts Customs Operations with Global Aid

Tanzania Boosts Customs Operations with Global Aid

The Tanzania Revenue Authority, with support from the World Customs Organization, launched a capacity building project to enhance HS code and valuation capabilities, fostering trade facilitation and revenue growth. The project utilizes expert guidance, customized training, and knowledge transfer to deepen expertise, build a training framework, explore the binding nature of tariff information, and strengthen risk management. Ultimately, it aims to increase tax revenue, promote trade facilitation, improve compliance levels, and enhance international competitiveness.

12/30/2025 Customs Knowledge
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Comoros Adopts Harmonized System to Modernize Customs

Comoros Adopts Harmonized System to Modernize Customs

With the support of the African Development Bank, Comoros is actively promoting the application of the Harmonized System Convention to enhance customs management, facilitate trade, and integrate into the global trading system. This initiative focuses on improving the efficiency and effectiveness of the Comorian tariff system and bolstering capacity building within the customs administration. The goal is to streamline customs procedures, reduce trade barriers, and ultimately contribute to economic growth and development in Comoros.

12/30/2025 Customs Knowledge
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World Customs Organization Boosts Modernization Advisor Team

World Customs Organization Boosts Modernization Advisor Team

The World Customs Organization (WCO) continues to expand its pool of Customs Modernization Advisors (CMAs) and Mercator Programme Advisors (MPAs) by holding certification workshops, such as the one in Pretoria, South Africa. This initiative aims to assist members in implementing the WTO's Trade Facilitation Agreement (TFA). The workshop assessed participants, with 15 officials successfully completing the first step of certification. This effort will accelerate TFA implementation, improve customs efficiency, and promote global trade growth.

12/30/2025 Customs Knowledge
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Guide to Youtube Video Marketing for Global Growth

Guide to Youtube Video Marketing for Global Growth

This article addresses the needs of foreign trade companies for brand promotion on YouTube, proposing three key strategies: content creation, keyword optimization, and data analysis. It emphasizes attracting users by producing diverse video content such as practical tutorials, brand stories, and humorous entertainment. Utilizing keyword strategies to improve video search rankings and continuously optimizing promotion effectiveness through data analysis are also highlighted. This aims to help foreign trade companies achieve brand globalization on YouTube.

12/31/2025 Logistics Industry Insights
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Wcos COPES Initiative Strengthens Customs Against Wildlife Trafficking

Wcos COPES Initiative Strengthens Customs Against Wildlife Trafficking

The WCO's COPES project aims to enhance customs' capacity to combat illegal wildlife trade. A workshop in Togo focused on evidence collection, case management, and international cooperation. INAMA provided financial support. The training sought to improve the effectiveness of customs officials in identifying, investigating, and prosecuting wildlife trafficking offenses. Emphasis was placed on collaborative efforts between national agencies and international partners to disrupt transnational criminal networks involved in the illegal trade of endangered species.

01/05/2026 Customs Knowledge
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WCO WTO Release Tech Guide to Streamline Global Customs

WCO WTO Release Tech Guide to Streamline Global Customs

The World Customs Organization (WCO) and the World Trade Organization (WTO) jointly released the 'Study Report on Disruptive Technologies (2022),' focusing on the application of seven technologies, including blockchain, IoT, and AI, in the customs domain. The report analyzes technology trends, shares practical case studies, and provides strategic recommendations for customs' digital transformation. It aims to promote global trade facilitation and economic growth by leveraging these disruptive technologies to modernize customs procedures and enhance efficiency.

01/05/2026 Customs Knowledge
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WCO Enhances Ecuadors Customs Valuation for Revenue Growth

WCO Enhances Ecuadors Customs Valuation for Revenue Growth

The WCO provided online training on customs valuation to Ecuadorian Customs, enhancing their valuation capabilities, promoting trade compliance, and safeguarding revenue collection. This initiative aimed to improve the accuracy and efficiency of customs valuation processes within Ecuador, ensuring fair and transparent trade practices. By strengthening the skills of customs officers in valuation techniques, the WCO training contributes to a more robust and reliable customs system, ultimately benefiting both the government and legitimate traders.

01/05/2026 Customs Knowledge
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WCO Supports Sudan in Improving Customs Risk Management

WCO Supports Sudan in Improving Customs Risk Management

A WCO assessment of Sudan Customs' risk management practices aims to support the country's implementation of the WTO Trade Facilitation Agreement. The report acknowledges progress while also identifying shortcomings and providing recommendations for improvement. This includes strengthening risk assessment methodologies, enhancing data analysis capabilities, and fostering better coordination among different customs units. The assessment seeks to optimize resource allocation and streamline customs procedures, ultimately contributing to increased trade efficiency and security for Sudan.

01/05/2026 Customs Knowledge
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