Amazon Sellers Boost Sales Through KOL Marketing Strategies

Amazon Sellers Boost Sales Through KOL Marketing Strategies

This article provides an in-depth analysis of how Amazon sellers can leverage KOL (Key Opinion Leader) marketing to enhance brand awareness and boost sales. It elaborates on the definition of KOL marketing, key factors in selecting KOLs, marketing strategy development, and the importance of compliant operations. Furthermore, it recommends four practical platforms for finding KOLs, helping sellers stand out in a competitive market. The article aims to provide actionable insights for Amazon sellers looking to effectively utilize KOL marketing for business growth.

01/04/2026 Logistics Industry Insights
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Ebay Selling Guide Auctions Fixed Prices and Dropshipping Tips

Ebay Selling Guide Auctions Fixed Prices and Dropshipping Tips

This article delves into the three core operation models on the eBay platform: auction, fixed price, and combined sales. It provides a detailed explanation of the dropshipping model, which is of particular interest to new sellers. The importance of product selection, pricing, listing optimization, and choosing a reliable supplier are emphasized. The aim is to help sellers better understand eBay operating rules and enhance their store's competitiveness.

01/04/2026 Logistics Encyclopedia
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7step Facebook Ad Guide for Global Trade Firms

7step Facebook Ad Guide for Global Trade Firms

This article details seven essential steps for foreign trade companies before running Facebook ads. These include creating a personal account, a public page, a business ad account, Business Manager (BM), and Facebook Pixel. Furthermore, it covers binding the page and ad account to BM, and assigning user permissions. By completing these steps, businesses can lay a solid foundation for effective Facebook advertising, enabling them to better expand into the global market. This preparation is crucial for maximizing ad performance and reaching a wider international audience.

01/04/2026 Logistics Encyclopedia
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Amazon Reduces Warehouse Capacity Disrupts Sellers Before Chinese New Year

Amazon Reduces Warehouse Capacity Disrupts Sellers Before Chinese New Year

Amazon sellers are currently experiencing a sudden drop in FBA capacity, coinciding with the crucial period for stocking up for the Chinese New Year, leaving them unable to ship goods normally. High FBA fees contrast sharply with inefficient warehousing services, leading to widespread complaints. Amazon should prioritize its relationship with sellers, improve supply chain management capabilities, and avoid making sellers pay for platform inefficiencies. Sellers should also actively seek alternative solutions, optimize inventory management, and communicate proactively with Amazon to jointly address the challenges.

01/04/2026 Logistics
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SHEIN Hits 400B Valuation Amid Fastfashion Expansion

SHEIN Hits 400B Valuation Amid Fastfashion Expansion

SHEIN is attempting an "Amazon-like" transformation by introducing a third-party marketplace model to break through growth bottlenecks and address competitive pressures. This move aims to enrich product variety, enhance user stickiness, and expand into the mid-to-high-end market. However, the path to platformization and moving upmarket is fraught with challenges. Whether SHEIN can succeed remains to be seen. The success of this transformation will depend on factors like attracting quality sellers and maintaining its competitive pricing.

01/04/2026 Logistics Industry Insights
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OZON Sellers Guide Mastering Product Ids for Efficiency

OZON Sellers Guide Mastering Product Ids for Efficiency

This article provides a detailed analysis of three key elements on the OZON platform: the product number, OZON-ID, and PDP tab ID. It explains their meaning, function, and setup methods, aiming to help sellers manage their products more efficiently, improve operational efficiency, and optimize the buyer's shopping experience. Understanding these IDs is crucial for effective product listing and management within the OZON ecosystem, ultimately leading to increased sales and customer satisfaction.

01/04/2026 Logistics Encyclopedia
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Amazons Buy with Prime Disrupts Independent Ecommerce

Amazons Buy with Prime Disrupts Independent Ecommerce

Amazon launched "Buy with Prime," extending FBA logistics and Prime member benefits to independent websites, aiming to help independent website sellers reduce operating costs and enhance competitiveness. This reflects Amazon's increasing attention to the independent website market and the trend of "traffic is king" in the e-commerce industry. Independent website sellers need to continuously improve their capabilities to stand out in the fierce market competition. This move signals a shift in Amazon's strategy and a potential boon for independent sellers leveraging Amazon's infrastructure.

01/04/2026 Logistics Industry Insights
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Naver Shopping Enhances Logistics with Bulk Update Tools

Naver Shopping Enhances Logistics with Bulk Update Tools

This article provides a detailed interpretation of Naver Shopping's new logistics rules. Addressing the challenges faced by sellers, it offers a practical guide to bulk-editing logistics information. Furthermore, it proposes data-driven recommendations for optimizing logistics management, aiming to help sellers improve operational efficiency and enhance customer experience. The article focuses on practical solutions and insights to navigate the evolving landscape of e-commerce logistics within the Naver ecosystem, ultimately leading to better performance and customer satisfaction.

01/04/2026 Logistics
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Ebay Simplifies Crossborder Sales with Currency Guide

Ebay Simplifies Crossborder Sales with Currency Guide

This article provides an in-depth analysis of how to change the currency unit on the eBay platform, detailing the payment currencies supported by eBay. By modifying the registered address, sellers can flexibly adjust the currency displayed on eBay, thereby optimizing operations, enhancing user experience, and better expanding into the global market. It also reminds sellers to pay attention to the special circumstances of the 'Managed Payments' program. This allows for tailored currency settings to improve buyer experience and potentially increase sales.

01/04/2026 International Settlement
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Amazon Expands Seller Training Program to Boost Marketplace Growth

Amazon Expands Seller Training Program to Boost Marketplace Growth

This article provides an in-depth review of MoonSees Amazon training, analyzing its curriculum, faculty, and student reviews. The aim is to help sellers understand the actual situation of MoonSees and make rational choices based on their own needs. The article emphasizes the importance of choosing training institutions carefully, highlighting that the most suitable option is the best. It encourages potential students to research thoroughly and consider their individual learning styles and business goals before committing to any specific training program.

01/04/2026 Logistics Industry Insights
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