Managing identical T-shirts with different colors and sizes can become confusing on OZON platform due to the complex identification system. Product numbers, OZON-IDs, and tab IDs - these three seemingly simple identifiers actually determine product management efficiency and customer shopping experience. This article provides an in-depth analysis of these crucial identifiers.
1. Product Number: Your Custom "ID Card"
The product number serves as a seller-defined identifier, functioning like a product's "ID number" to distinguish different items within a store. Each product must have a unique number.
When creating product numbers, it's recommended to use easily recognizable naming conventions that incorporate product name, color, and size information. For example, a black T-shirt in size 44 could be labeled "Tshirt_black_44". This system enables quick product identification even with large inventories.
The product number offers flexibility as sellers can modify it when necessary. It appears at the far left of product listings, facilitating batch management and search operations.
2. OZON-ID: The Platform's "Passport"
Unlike product numbers, OZON-IDs are automatically generated by the platform's system. This unique identifier serves as a product's "passport" within OZON and cannot be modified by sellers.
To locate a product's OZON-ID, simply open its customer-facing page where the number appears in the upper right corner. Primarily used for internal platform identification and data analysis, the OZON-ID mainly serves as supplementary information for sellers.
3. PDP Tab ID: The "Magic Wand" for Grouping Products
The PDP tab ID is a special identifier used to merge or separate product listings. When a product only differs in size, color, or volume, these SKUs are typically displayed on a single product detail page (PDP) to enhance user experience, requiring the use of tab IDs.
For example, when selling the same T-shirt model in sizes 42 and 44, assigning both items the same tab ID (such as "sun100") will display them under one product link where customers can select their preferred size.
Note that each PDP maintains unique product numbers (SKUs) as they represent different specifications. The tab ID simply creates associations between identical models with varying specifications.
Proper Configuration and Usage Guidelines
- Product numbers: Establish clear, standardized naming conventions for easy identification and management. Avoid overly simplistic or duplicate numbering.
- OZON-IDs: No manual intervention required - simply understand their purpose.
- PDP tab IDs: Use identical tab IDs when merging different specifications of the same product model. Only merge products that differ solely in size, color, or volume.
Conclusion
Product numbers, OZON-IDs, and PDP tab IDs form the three essential elements of product management on OZON platform. Understanding their definitions, functions, and configuration methods enables sellers to manage inventory more efficiently, improve operational effectiveness, and deliver superior shopping experiences.