Amazon Sellers Shift From Automated to Manual Bidding for Growth

Amazon Sellers Shift From Automated to Manual Bidding for Growth

Amazon sellers often struggle with unstable sales rankings from automatic campaigns. This paper proposes a strategy to transition ad spend towards precise manual targeting, improving conversion rates and optimizing inventory management. Proactive communication to resolve shipping issues is also crucial. By carefully shifting the budget and focusing on targeted ads, sellers can achieve steady sales and ranking growth. Continuous learning and practical application are highlighted as essential for success in Amazon selling.

01/04/2026 Logistics Industry Insights
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Tiktok Shop Pivots to Brand Building Over Mass Marketing

Tiktok Shop Pivots to Brand Building Over Mass Marketing

TikTok Shop is officially moving away from a broad distribution approach and shifting towards detailed operation. Through category management and store inspections, the platform aims to attract high-quality brand sellers and improve product quality and user experience. In the future, branding will be key to TikTok Shop's success in the highly competitive e-commerce market. The platform is focusing on attracting established brands and helping them thrive within the TikTok ecosystem.

12/31/2025 Logistics Industry Insights
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Amazon Boosts Transparency Urges Brands to Adapt

Amazon Boosts Transparency Urges Brands to Adapt

Amazon's decision to display sales data in select categories signals a new era of transparency in e-commerce. Sellers should adapt by shifting from broad-based approaches to more refined operations, focusing on brand building to navigate platform changes and achieve sustainable growth. This move necessitates a strategic shift towards quality and brand differentiation to compete effectively in a more transparent marketplace, ultimately rewarding those who prioritize customer value and brand loyalty.

12/31/2025 Logistics Industry Insights
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US Ecommerce Shipping Volume Hits Record High Pitney Bowes

US Ecommerce Shipping Volume Hits Record High Pitney Bowes

The Pitney Bowes Parcel Shipping Index reveals a new normal of e-commerce-driven growth in the U.S. parcel market. While parcel volume slightly decreased in 2022, it still exceeded expectations, and carrier revenue continued to rise. The increasing 'stickiness' of e-commerce and shifting consumer shopping habits necessitate that businesses optimize their carrier strategies and embrace e-commerce opportunities. The report highlights the sustained influence of online retail on parcel shipping dynamics.

01/16/2026 Logistics Industry Insights
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US Container Imports Jump Ahead of Tariff Deadline Straining Supply Chains

US Container Imports Jump Ahead of Tariff Deadline Straining Supply Chains

U.S. container imports in August reached the second-highest level on record, influenced by tariff policies and seasonal factors. China's share decreased, indicating diversification of import origins. East and West Coast port throughput diverged, highlighting supply chain uncertainties. Importers need to closely monitor policy changes and seek diversified solutions to mitigate potential disruptions and navigate the evolving global trade landscape. The shifting dynamics present both challenges and opportunities for businesses involved in international trade.

01/20/2026 Logistics
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San Pedro Bay Ports Implement New Rules to Reduce Congestion

San Pedro Bay Ports Implement New Rules to Reduce Congestion

The Port of San Pedro Bay has introduced new vessel queuing rules, shifting the queuing basis from 'actual arrival time' to 'time of departure from the previous port'. This aims to alleviate congestion, reduce emissions, and increase transparency. After implementation, close monitoring of the number of anchored vessels, waiting times, emissions, and transit times is crucial. Furthermore, optimizing supply chain strategies is essential to collectively build an efficient and green supply chain.

01/19/2026 Logistics
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Fashion Brands Overhaul Supply Chains Postpandemic

Fashion Brands Overhaul Supply Chains Postpandemic

The pandemic has accelerated the reshaping of fashion brand supply chains, shifting from decentralized sourcing to centralized collaboration, emphasizing long-term relationships with key suppliers, and enhancing supply chain agility to respond to market changes. Brands are building more resilient supply chain systems by investing in suppliers and embracing technology to adapt to the rapidly changing market environment. This strategic shift prioritizes responsiveness and flexibility in sourcing and production to mitigate disruptions and maintain competitiveness.

01/19/2026 Logistics Industry Insights
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Amazon Disrupts Upsfedex Ecommerce Logistics Dominance

Amazon Disrupts Upsfedex Ecommerce Logistics Dominance

An expert interview analyzes the shifting landscape of the parcel delivery market. The rise of Amazon poses challenges to UPS and FedEx, requiring them to adapt to peak seasons, price wars, and service upgrades. The market is becoming increasingly competitive, demanding innovative strategies and efficient operations to maintain market share and profitability. These established players must navigate the evolving demands of e-commerce and customer expectations to remain competitive in this dynamic environment.

01/20/2026 Logistics Industry Insights
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Serbia Boosts Customs Strategy with WCO Assistance

Serbia Boosts Customs Strategy with WCO Assistance

With the support of the World Customs Organization, Serbian Customs has enhanced its overall strategic management capabilities through strategic planning and the development of a performance indicator system. By fostering international cooperation, optimizing processes, and shifting mindsets, Serbian Customs is progressing towards greater efficiency, transparency, and accountability. This transformation contributes to the country's economic development and the global trade order, aligning with international best practices and promoting a more streamlined and effective customs administration.

01/26/2026 Customs Knowledge
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Longhaul Budget Airlines Face Growth Challenges Amid Rising Costs

Longhaul Budget Airlines Face Growth Challenges Amid Rising Costs

Long-haul low-cost airlines face both opportunities and challenges. Family-style operations and filling niche markets are their survival strategies, while economies of scale and cost control are crucial for success. Despite numerous difficulties, long-haul low-cost airlines are unlikely to disappear and still have room for development in the future. Their ability to adapt to market demands and maintain a competitive cost structure will determine their long-term viability.

01/07/2026 Airlines
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