Amazon Sellers Boost Rankings with Dual Keyword Strategy

Amazon Sellers Boost Rankings with Dual Keyword Strategy

This article delves into the influencing factors of Amazon keyword ranking, emphasizing the importance of both conversion rate and order volume. By utilizing Amazon's backend and third-party tools, sellers can evaluate conversion rates and estimate order volume. This allows for the creation of more effective promotion strategies, ultimately achieving the goal of top-page keyword ranking. Focusing on these metrics helps sellers optimize their listings and drive more sales on the Amazon platform.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Gain Edge with Brand Analytics Guide

Amazon Sellers Gain Edge with Brand Analytics Guide

This article provides an in-depth analysis of Amazon Brand Analytics, highlighting its core value in competitive intelligence, conversion rate analysis, keyword optimization, and audience targeting. By detailing the four key report modules and offering a practical method for calculating competitor conversion rates, it aims to help sellers effectively leverage Brand Analytics. The goal is to optimize product listings, improve advertising performance, and ultimately achieve success in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Plugable Boosts Growth with Resilient Supply Chain Strategy

Plugable Boosts Growth with Resilient Supply Chain Strategy

Plugable was founded during the 2008 recession and has achieved 13 consecutive years of profitable growth. CFO Nico Fedrigo and his team successfully navigated economic challenges and achieved sustainable development by accurately assessing the impact of supply chain disruptions, optimizing operational processes, and actively participating in strategic decision-making. Plugable's experience provides valuable lessons for other businesses. Their proactive approach to financial planning and supply chain resilience allowed them to thrive even during economic downturns, demonstrating the importance of adaptability and strategic foresight.

12/30/2025 Logistics Industry Insights
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WCO Advances Digital Shift with Online Document Meeting

WCO Advances Digital Shift with Online Document Meeting

The World Customs Organization (WCO) successfully concluded its first fully online document conference, marking an innovation in international cooperation. The conference focused on key issues such as pandemic response, e-commerce development, and the future of customs, facilitating efficient interaction through a digital platform and providing a reference for the global trade digital transformation. Data analysis shows the high feasibility of the fully online model, the crucial role of digital tools, the relevance of the agenda setting, and a clear results-oriented approach.

12/30/2025 Customs Knowledge
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Kazakhstan Enhances Trade Transit with Wtobacked Customs Reforms

Kazakhstan Enhances Trade Transit with Wtobacked Customs Reforms

The World Customs Organization (WCO) held an online workshop for Kazakhstan to support the implementation of Article 11 of the WTO Trade Facilitation Agreement, aiming to improve transit efficiency. The workshop focused on the role of the National Transit Coordinator and shared best practices. It provided support for Kazakhstan to optimize transit procedures and promote trade facilitation, strengthening its position as a transit hub in Central Asia. The initiative is expected to streamline customs processes and boost regional trade.

12/30/2025 Customs Knowledge
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Colombia Tax Authority Bolsters Leadership with WCO Training

Colombia Tax Authority Bolsters Leadership with WCO Training

The World Customs Organization (WCO) successfully held its first virtual Leadership and Management Development (LMD) program at the request of the Colombian National Tax and Customs Directorate (DIAN). The program, which included modules on crisis management, effectively enhanced the leadership, teamwork, and organizational strategic capabilities of DIAN executives. The Director of DIAN highly praised the program and expressed anticipation for future collaboration. This initiative demonstrates the WCO's commitment to supporting its members in developing strong leadership within their customs administrations.

12/30/2025 Customs Knowledge
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WCO Addresses Pandemics Gender Disparity with Equality Plan

WCO Addresses Pandemics Gender Disparity with Equality Plan

A virtual working group meeting of the World Customs Organization discussed the impact of the pandemic on gender equality, focusing on the economy, gender-based violence, and working from home. Representatives shared their respective responses, emphasizing the crucial role of customs in supporting employee well-being and protecting public interests. The discussion also explored how data analysis can provide a more precise understanding and response to the gender-differentiated challenges posed by the pandemic. The meeting highlighted the need for targeted interventions and policies to mitigate these disparities.

12/30/2025 Customs Knowledge
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Moldova Boosts Trade Efficiency with Customs System Upgrade

Moldova Boosts Trade Efficiency with Customs System Upgrade

Supported by the SECO-WCO Global Trade Facilitation Programme, Moldovan Customs held a workshop on strategic planning and performance evaluation to enhance strategic alignment, governance, and accountability. Participants utilized tools like PESTLE and SWOT analysis to develop strategic objectives and KPIs. The WCO will continue to provide support, assisting Moldovan Customs in becoming a new engine for efficient trade. The workshop aimed to improve customs operations through better planning and performance measurement, ultimately contributing to increased trade facilitation and economic growth in Moldova.

12/30/2025 Customs Knowledge
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WCO Boosts Americas Trade Security with AEO Training

WCO Boosts Americas Trade Security with AEO Training

The World Customs Organization (WCO) held an AEO Expert Accreditation Workshop in Argentina, aiming to enhance the professional capabilities of American regional customs in the field of Authorized Economic Operators (AEO) and build a safer and more efficient global trade environment. Through expert accreditation, networking, and data analysis applications, the WCO promotes the development and improvement of the AEO system worldwide, building a global trade security community. This initiative fosters collaboration and standardization, ultimately contributing to a more secure and streamlined international trade landscape.

12/30/2025 Customs Knowledge
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Ivory Coast Improves Customs Classification with Eubacked Initiative

Ivory Coast Improves Customs Classification with Eubacked Initiative

Within the framework of the EU-funded PACIR project, the WCO held a national workshop in Côte d'Ivoire to enhance customs officers' capabilities in tariff classification. The workshop covered HS system explanations, tool support, and training module development. It aimed to improve the accuracy and efficiency of customs classification in Côte d'Ivoire, promote trade facilitation, and recommended the prompt implementation of the HS 2012 amendments. The initiative seeks to streamline customs procedures and contribute to the country's economic growth by ensuring accurate and consistent tariff application.

12/30/2025 Customs Knowledge
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