Ecommerce Sellers Leverage World Cup for Sales Growth

Ecommerce Sellers Leverage World Cup for Sales Growth

Budweiser's massive investment faced a World Cup ban, a marketing failure! How can cross-border e-commerce avoid repeating this mistake? This article details World Cup marketing strategies, offering practical advice on creating a festive store atmosphere, social media marketing, and advertising. It also provides a guide to avoid marketing pitfalls, helping sellers leverage the event to achieve brand exposure and sales growth. Learn how to accurately capitalize on the World Cup buzz and maximize your ROI while avoiding common marketing missteps during this global event.

01/06/2026 Logistics Industry Insights
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Amazon and Fedex Resume Partnership Amid Logistics Shifts

Amazon and Fedex Resume Partnership Amid Logistics Shifts

Amazon and FedEx have eased tensions, lifting the holiday ban. The initial dispute stemmed from service quality concerns, but a turnaround occurred due to improved FedEx performance and other contributing factors. This analysis reveals the coopetitive relationship between e-commerce platforms and logistics companies, emphasizing the importance of service quality, technological innovation, and risk management. It also explores FedEx's strategic transformation in response to the evolving market dynamics. This reconciliation highlights the intricate balance these companies must strike to thrive in the competitive landscape.

01/20/2026 Logistics
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7step Facebook Ad Guide for Global Trade Firms

7step Facebook Ad Guide for Global Trade Firms

This article details seven essential steps for foreign trade companies before running Facebook ads. These include creating a personal account, a public page, a business ad account, Business Manager (BM), and Facebook Pixel. Furthermore, it covers binding the page and ad account to BM, and assigning user permissions. By completing these steps, businesses can lay a solid foundation for effective Facebook advertising, enabling them to better expand into the global market. This preparation is crucial for maximizing ad performance and reaching a wider international audience.

01/04/2026 Logistics Encyclopedia
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Amazon Tightens Seller Verification Amid Compliance Crackdown

Amazon Tightens Seller Verification Amid Compliance Crackdown

Amazon has initiated a large-scale account review, focusing on older accounts, accounts registered with personal IDs, and accounts purchased from service providers. Following the enactment of the Inform Consumers Act, Amazon will conduct annual information verification for high-volume sellers. Sellers need to self-inspect and rectify any issues, update their information promptly, and standardize operations to avoid account suspension due to non-compliance. Staying compliant with Amazon's policies and the new regulations is crucial for maintaining a healthy and active selling account.

01/04/2026 Logistics Industry Insights
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Ecommerce Guide Safe Multiaccount Management with Adspower

Ecommerce Guide Safe Multiaccount Management with Adspower

AdsPower fingerprint browser is a powerful tool for multi-account operation in cross-border e-commerce. It simulates different browser environments to avoid account association risks. This article delves into its features, principles, and pricing, and evaluates its value in improving operational efficiency and protecting privacy, providing a decision-making reference for cross-border e-commerce sellers. It helps manage multiple accounts safely and efficiently by creating unique digital fingerprints for each account, preventing detection and bans. This allows for streamlined operations and enhanced privacy protection.

01/06/2026 Logistics Encyclopedia
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Google Adsense Revocations Key Steps for Affected Creators

Google Adsense Revocations Key Steps for Affected Creators

Recently, some creators received AdSense payment account cancellation emails, which is not a widespread violation. This is due to Google AdSense policy adjustments aimed at optimizing account management. Creators should verify their accounts, update payment information, and stay informed about the latest policies to ensure their earnings are not affected. AdSense remains an important monetization channel for content creators. The changes are intended to streamline the process and improve overall account security and compliance. Staying proactive and informed is key to navigating these adjustments successfully.

01/22/2026 Logistics
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AI Boosts Efficiency in Crossborder Ecommerce

AI Boosts Efficiency in Crossborder Ecommerce

OpenAI's ChatGPT is rapidly evolving, showcasing immense potential for cross-border e-commerce. It can empower copywriting, SEO optimization, customer service, listing optimization, and market research, potentially reducing costs, improving efficiency, and driving cross-border e-commerce into a new era of intelligence. However, its limitations should be noted, requiring human review and modification.

01/06/2026 Logistics Industry Insights
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Amazon Halts Brand Registry for Thousands of Chinese Sellers

Amazon Halts Brand Registry for Thousands of Chinese Sellers

Over 8,000 Chinese brands have had their Amazon Brand Registry permissions revoked, with only one appeal opportunity. Reasons may include trademark issues, inconsistent information, or brand abuse. Sellers need to prepare sufficient materials to prove the relationship between the brand owner and the account owner, check account health, and use the complaint function cautiously. Experts recommend registering formal trademarks, standardizing brand authorization, operating in compliance, and paying attention to policy changes. This situation highlights the importance of maintaining a strong brand presence and adhering to Amazon's guidelines to avoid account suspension.

12/31/2025 Logistics
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Amazon Mandates Twostep Verification for Seller Accounts

Amazon Mandates Twostep Verification for Seller Accounts

Amazon Europe enforces two-step verification login for Seller Central starting December 1st to enhance account security. Sellers can verify their identity via SMS or authenticator app. Unregistered users will be prompted to complete registration upon their next login. This measure effectively reduces the risk of account hijacking and protects seller interests.

01/04/2026 Logistics
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