Amazon has introduced a significant security upgrade for European marketplace sellers, implementing mandatory two-step verification for all Seller Central logins effective December 1. This enhanced security measure aims to provide sellers with greater protection for their accounts and business operations.
Strengthened Account Protection
The new authentication protocol requires sellers to complete an additional verification step beyond entering their password. This security layer functions as a digital lock, preventing unauthorized access even if login credentials are compromised.
Amazon's announcement specifies two available verification methods:
- SMS Authentication: The system sends a one-time passcode to the seller's registered mobile number, which must be entered to complete the login process.
- Authenticator Applications: Sellers may opt to use verification apps such as Google Authenticator or Authy, which generate time-sensitive codes for login approval. This method offers convenience for users who prefer not to receive SMS messages with each login attempt.
Implementation Process
Sellers who haven't yet registered a mobile number or authenticator application will encounter prompts to complete this setup during their next login session. Amazon strongly recommends immediate configuration of these security measures to ensure account protection.
The introduction of two-step verification represents Amazon's ongoing commitment to marketplace security, specifically addressing concerns about account hijacking and unauthorized access. This update follows industry best practices for digital security while maintaining operational efficiency for sellers.