Ebay Sellers Face Stricter Brand Authorization Rules

Ebay Sellers Face Stricter Brand Authorization Rules

This article provides an in-depth analysis of eBay's brand authorization rules, helping sellers understand whether brand authorization is required, how to obtain it, and how to avoid infringement risks. It also details eBay's product listing rules and company registration requirements, aiming to help sellers operate their stores safely and efficiently, avoiding unnecessary losses. The guide covers key aspects of eBay's policies to ensure compliance and successful store management, minimizing the potential for account suspension or legal issues related to intellectual property.

01/06/2026 Customs Knowledge
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Amazon Brand Registry Challenges Avoiding Abuse Pitfalls

Amazon Brand Registry Challenges Avoiding Abuse Pitfalls

This article delves into the common scenarios of "Brand Abuse" within the Amazon Brand Registry. It provides detailed risk assessment steps and appeal guidelines, and proposes key strategies to avoid the pitfalls of "Brand Abuse." The aim is to help cross-border e-commerce sellers prevent brand registry issues and ensure compliant operations on the Amazon platform. By understanding the nuances of Amazon's policies and implementing preventative measures, sellers can safeguard their brand and maintain a successful presence on the platform.

01/05/2026 Customs Knowledge
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Guide to Instagram Reposting for Brand Growth

Guide to Instagram Reposting for Brand Growth

This article provides an in-depth analysis of Instagram content reposting strategies and techniques, covering the use of native features, screenshot methods, and third-party application recommendations. By mastering these methods, brands can efficiently leverage user-generated content, enhance brand awareness, and build closer relationships with their audience. It explores how to effectively share and amplify valuable content created by users, ultimately contributing to a stronger brand presence on the platform.

01/05/2026 Logistics Encyclopedia
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Influencer Marketing Drives Brand Growth Study Shows

Influencer Marketing Drives Brand Growth Study Shows

This article delves into the underlying logic of influencer marketing, providing brands with a practical and comprehensive guide to stand out in a competitive market. It covers the value of influencer marketing, collaboration models between brands and influencers, marketing strategy development and execution, future trends, and risk management. The aim is to help brands better leverage influencer marketing to achieve growth. This includes understanding the nuances of influencer selection, campaign management, and performance measurement to maximize ROI and build lasting brand awareness.

01/05/2026 Logistics Industry Insights
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Amazon Intensifies Brand Protection Against Listing Hijackers

Amazon Intensifies Brand Protection Against Listing Hijackers

This article addresses the challenges faced by Amazon sellers whose brands are being manipulated. It provides detailed strategies for responding, including appealing to Amazon and filing complaints against VC accounts. The importance of preventative measures such as Brand Registry, GCID exemptions, exclusive sales, and the Transparency Program is emphasized. The aim is to help sellers effectively protect their brands, combat unfair competition, and achieve long-term growth on the Amazon platform. This includes proactive steps and reactive measures to safeguard brand integrity and market share.

01/05/2026 Logistics Industry Insights
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US Trademark Strategies Key to Brand Success

US Trademark Strategies Key to Brand Success

This article provides an in-depth analysis of the US trademark registration process, emphasizing the importance of trademark search and offering practical advice to improve registration success rates. Key factors include choosing a professional agency, ensuring trademark distinctiveness, avoiding conflicts, and submitting timely evidence of use. Pinkmann Cross-border offers comprehensive trademark services, helping brands successfully enter the US market. We guide you through the complexities, increasing your chances of securing your brand identity and ensuring a smooth expansion into the American market.

01/06/2026 Customs Knowledge
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Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon has announced the termination of its Authorized Brands program for third-party sellers, impacting sellers in the US, Europe, and Japan. This decision may be related to Amazon's losses and antitrust investigations, aiming to reduce unequal support for specific brands. Affected sellers are actively defending their rights. Amazon states it will take measures to protect seller interests. This event serves as a reminder for sellers to prioritize brand building and risk management. The program's removal is expected to affect a significant number of sellers who relied on it for brand protection and visibility.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Weigh Dropshipping Vs Brand Building

Amazon Sellers Weigh Dropshipping Vs Brand Building

This article provides an in-depth analysis of two mainstream Amazon operational strategies: Product Listing Strategy and Precise Operation Strategy. The Product Listing Strategy is suitable for rapid expansion but can lead to product clutter. The Precise Operation Strategy focuses on product quality and user experience, facilitating brand building. Sellers should choose the most suitable strategy based on their own circumstances and development goals, or combine the two to achieve brand breakthrough. Ultimately, a tailored approach is key to success on Amazon's competitive landscape.

01/06/2026 Logistics Encyclopedia
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Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands ads are a powerful tool for brand-registered sellers to enhance brand awareness and drive targeted traffic to their storefront or custom landing page. This article delves into the mechanics of Sponsored Brands, highlighting the features and benefits of its three formats: Product Collection, Store Spotlight, and Video. It provides a detailed setup guide to help you effectively manage traffic, build a dedicated brand presence, and achieve a higher return on ad spend. Leverage Sponsored Brands to create a unique brand experience and maximize your advertising ROI on Amazon.

01/16/2026 Logistics Encyclopedia
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Amazon Suspends Accounts Over Brand Inconsistency Violations

Amazon Suspends Accounts Over Brand Inconsistency Violations

This article reveals a new type of Amazon account suspension case: ASIN creation policy violation due to cross-site brand association. The seller's failure to promptly update brand information on the Canadian marketplace after brand registry in the US triggered a brand conflict, ultimately leading to the suspension of the Canadian account. The article analyzes the root cause of the problem and provides recommendations to avoid such risks, reminding sellers to pay attention to brand information across all marketplaces and be wary of cross-site association risks.

01/16/2026 Logistics Industry Insights
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