Imagine your brand effortlessly generating a steady stream of high-quality content on Instagram—without exhausting your budget—while significantly enhancing user engagement and brand influence. This isn’t a far-fetched dream. By mastering the art of content reposting, your brand’s visibility can multiply instantly.
With over 1 billion monthly active users, Instagram is a critical battleground for brand marketing. Yet, consistently producing original, high-quality content remains a daunting challenge for many brands, especially those with limited resources. Fortunately, content reposting offers an efficient and budget-friendly solution.
Why Brands Should Prioritize Instagram Reposting
Reposting content, particularly user-generated content (UGC), holds immense marketing potential. Consumers often perceive UGC as more authentic and trustworthy than branded promotions. When users voluntarily share their love for a product, this word-of-mouth effect can be far more persuasive than traditional advertising.
For instance, eyewear brand Warby Parker cleverly leverages UGC by reposting customer photos wearing their glasses. This strategy not only fosters a closer connection with consumers but also alleviates the burden of content creation.
By reposting content from customers, loyal fans, and even employees, brands can enhance their image and build trust. The authenticity and uniqueness of UGC make it a powerful tool for marketing.
Practical Techniques for Reposting on Instagram
Instagram allows users to repost others’ Reels and posts to their Stories. While this method has limitations—such as the inability to publish directly to a permanent feed—it remains a quick way to share content. Stories disappear after 24 hours, but they can be saved to Highlights, ensuring long-term visibility on your profile.
For those looking to permanently add reposted content to their feed while crediting the original creator, follow these steps:
1. Finding High-Quality Content to Repost
The first step is identifying content that aligns with your brand’s voice and resonates with your audience. Here are some ways to discover repost-worthy material:
- Explore industry hashtags: Track trending topics in your niche and repost content from other brands or industry leaders.
- Search branded hashtags: Look for UGC featuring your brand’s hashtags—these are ideal for reposting.
- Check tagged posts: Review posts where your brand is tagged and repost relevant content.
- Monitor competitors: Analyze competitors’ content strategies for inspiration.
Note: Only content from public accounts can be reposted. If you’re mentioned in someone’s Story, you can also share it to your own Story.
2. Click the Paper Plane Icon to Begin
Below any post or Reel, you’ll find a paper plane icon. Tapping it opens the sharing menu.
- For posts: The icon is located next to the "Like" and "Comment" buttons.
- For Reels: The icon sits between the "Comment" button and the three-dot menu.
3. Select "Add to Story" to Refresh the Content
From the menu, choose "Add to Story" to open the editing interface, where you can customize the content.
4. Tap to Toggle the Post Caption
In the editing screen, tap to hide or display the original caption.
5. Add Personal Touches to Elevate Your Story
To boost engagement, incorporate text, stickers, or hashtags. You can even include a link or call-to-action to guide users. Unleash your creativity to make the reposted content more appealing.
6. Click "Your Story" to Share
After editing, tap "Your Story" at the bottom to publish. You may also share it with "Close Friends" or send it via direct message.
7. Save to Highlights for Extended Visibility
While Instagram doesn’t allow direct feed reposts, adding Stories to Highlights preserves them on your profile. Highlights are an excellent way to showcase brand milestones and UGC.
Always credit the original creator when reposting. If you’re unsure about copyright permissions, seek approval first.
Alternative Method: Screenshot Reposting
If Instagram’s native reposting isn’t sufficient, screenshots offer another workaround.
1. Capture the Content
Take a screenshot of the desired post:
- iOS: Press the Home and Lock buttons simultaneously until the screen flashes.
- Android: Hold the Power and Volume Down buttons until the screen flashes.
2. Create a New Post
Return to your Instagram profile and tap the "+" icon to start a new post. Select the screenshot from your gallery.
3. Crop and Adjust
Since screenshots capture the entire screen, crop the image to focus on the relevant content. Tap "Next" to proceed.
4. Apply Filters (Optional)
Edit the image with filters to enhance its appeal.
5. Credit the Original Creator
Manually tag the creator using "@ + [username]" in the caption.
6. Craft a Compelling Caption
Write an engaging caption to attract viewers. You may also tag people or add a location.
7. Publish the Post
After finalizing, tap "Share" to post it to your feed.
Pro Tip: Always link to the original creator’s profile in your Story or caption to acknowledge their work and uphold your brand’s integrity.
Top Apps for Effortless Reposting
To streamline reposting, consider these third-party tools:
1. Repost: Posts, Stories, Reels
- Price: Free (in-app purchases)
- Platforms: iOS & Android
This app integrates seamlessly with Instagram, enabling easy sharing from mobile devices. It also offers customization options like text styles and symbols to align with your brand’s aesthetic.
2. Reposta
- Price: Free
- Platforms: iOS & Android
Reposta simplifies reposting by letting you share photos and videos while automatically crediting the creator. Just copy the post’s URL and open the app to proceed.
3. DownloadGram
- Price: Free
DownloadGram allows high-resolution downloads of Instagram content for reposting on other platforms. No app installation is required—just paste the URL to download videos, photos, or Stories.
Conclusion
Mastering Instagram reposting empowers brands to leverage diverse content sources—from UGC to competitor insights—enriching their profiles and amplifying reach. Whether using Instagram’s built-in features or third-party apps, this strategy fosters deeper audience connections with minimal effort. Start reposting today to fuel your brand’s growth.