Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
Read More
World Customs Journal Highlights Global Trade Challenges

World Customs Journal Highlights Global Trade Challenges

The sixth issue of the *World Customs Journal* focuses on the impact of economic crises, regional trade agreements, and climate change on customs. It gathers insights from global experts, providing perspectives on understanding new challenges and opportunities in international trade. The articles emphasize the important implications of risk management, trade facilitation, environmental regulation, and international cooperation for the development of Chinese customs. It offers valuable insights into navigating the evolving landscape of global trade and the crucial role customs plays in it.

12/30/2025 Customs Knowledge
Read More
Flight Route Mapper Boosts Airline Efficiency Expands Networks

Flight Route Mapper Boosts Airline Efficiency Expands Networks

OAG's Flight Route Mapper provides airlines with powerful customization tools for quickly building route network maps, uncovering business opportunities, and showcasing market potential. By leveraging the scheduling database and Google Maps technology, you can achieve flexible route planning and visualization, ensuring a competitive edge.

08/07/2025 Logistics
Read More
Special Tax Refunds and Exemptions for Export Goods

Special Tax Refunds and Exemptions for Export Goods

This article examines the applicable cases of special tax exemption policies, including foreign contracting projects and foreign repair services. It analyzes the impact of these policies on reducing export costs for enterprises and enhancing their market competitiveness.

07/24/2025 Logistics
Read More
US Industrial Real Estate Stabilizes on Strong Logistics Demand in Q2

US Industrial Real Estate Stabilizes on Strong Logistics Demand in Q2

The Cushman & Wakefield report indicates that in the second quarter of 2023, the U.S. industrial real estate market remained stable, driven by logistics resilience. There was strong demand for new warehousing facilities; however, the western regions faced negative absorption pressures. It is expected that in the coming years, new supply will continue to exceed absorption until 2027, when the market is forecasted to reverse.

08/07/2025 Logistics Industry Insights
Read More
Port Maintenance Fees Drive Up Global Shipping Costs

Port Maintenance Fees Drive Up Global Shipping Costs

The Port Maintenance Fee (HMF) is a charge imposed by U.S. Customs on ocean imports, calculated at 0.125% of the declared value of goods. This fee does not apply if goods are routed through Canada to the U.S. Businesses need to fully understand the implications of this fee and plan their shipping strategies effectively to reduce overall costs and enhance competitiveness.

08/05/2025 Customs Knowledge
Read More