Amazon Expands FBA Resale Program for Returns in Europe

Amazon Expands FBA Resale Program for Returns in Europe

Amazon Europe launched the FBA Grading and Resale program to help sellers re-evaluate and grade returned products for resale, reducing return losses, optimizing resource allocation, and meeting diverse consumer needs. Implemented in select European marketplaces, this program offers sellers a novel returns solution, promoting sustainable development within the e-commerce market. It allows returned items to be assessed and sold at a discount, providing a win-win for both sellers looking to recoup losses and budget-conscious buyers. This initiative aims to improve efficiency and reduce waste in the returns process.

11/03/2025 Logistics
Read More
Amazon Sellers Hit by Account Freezes During Peak Season

Amazon Sellers Hit by Account Freezes During Peak Season

Cross-border e-commerce sellers are facing severe challenges due to account suspensions and fund freezes, highlighting the critical importance of compliant operations for survival. Despite a cooling market, the period from October to December still presents a potential peak season. Sellers need to focus on refined operations, optimize ad spending, and improve ROI to break through the competition and achieve profitability. This requires a strategic approach to navigate the current landscape and maximize opportunities during the upcoming peak season.

12/31/2025 Logistics Industry Insights
Read More
Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Advertising has rolled out significant updates, including "Campaigns with Preset Settings" and "Expanded Product Targeting," designed to help new product sellers quickly launch ads and precisely target relevant traffic. Additionally, Sponsored Brands now features "Ad groups" to improve ad management efficiency. These updates aim to empower sellers to advertise more intelligently and efficiently, boosting conversion rates and brand influence. The new features simplify campaign setup and optimize targeting, allowing sellers to maximize their ROI on Amazon's advertising platform.

12/31/2025 Logistics Industry Insights
Read More
Amazon Ads Success Hinges on Placement and Bidding Strategy

Amazon Ads Success Hinges on Placement and Bidding Strategy

This article delves into the underlying logic of Amazon Ads, focusing on two key metrics: targeting relevance and bidding relevance. Through precise analysis of keyword, product, and audience targeting, along with flexible adjustments to bidding strategies, it helps sellers understand the core of advertising, optimize operational techniques, and improve ad performance. The article provides insights into optimizing ad campaigns by understanding how Amazon matches ads to customer searches and how to effectively bid for ad placements.

12/31/2025 Logistics Industry Insights
Read More
Amazon Halts Brand Registry for Thousands of Chinese Sellers

Amazon Halts Brand Registry for Thousands of Chinese Sellers

Over 8,000 Chinese brands have had their Amazon Brand Registry permissions revoked, with only one appeal opportunity. Reasons may include trademark issues, inconsistent information, or brand abuse. Sellers need to prepare sufficient materials to prove the relationship between the brand owner and the account owner, check account health, and use the complaint function cautiously. Experts recommend registering formal trademarks, standardizing brand authorization, operating in compliance, and paying attention to policy changes. This situation highlights the importance of maintaining a strong brand presence and adhering to Amazon's guidelines to avoid account suspension.

12/31/2025 Logistics
Read More
Amazon Sellers Weigh Patents Vs Speed in Product Launches

Amazon Sellers Weigh Patents Vs Speed in Product Launches

Cross-border e-commerce sellers on Amazon face both intellectual property protection challenges and market opportunities. A viable strategy is to leverage the patent priority system by first applying for a domestic design patent for market testing. Based on sales performance, sellers can then decide whether to pursue foreign patent applications, thereby reducing costs and enhancing market competitiveness. This approach allows for a phased investment in patent protection, aligning with market demand and minimizing financial risk associated with international patent filings.

12/31/2025 Logistics Encyclopedia
Read More
Amazon Japan Ends Select Brand Analytics Reports for Sellers

Amazon Japan Ends Select Brand Analytics Reports for Sellers

Amazon Japan's Brand Analytics tool is undergoing changes, with the discontinuation of Product Comparison and Alternative Purchase reports. Sellers need to reassess their data analysis strategies, focusing on other available Brand Analytics reports or exploring third-party tools. Adapting to these changes is crucial for optimizing operations and improving sales performance. Sellers should proactively seek alternative data sources to maintain a competitive edge in the Amazon Japan marketplace. This adjustment requires flexibility and a strategic approach to data interpretation and decision-making.

12/31/2025 Logistics Industry Insights
Read More
Amazon Sellers Struggle Against AI Competition and Temus Pricing

Amazon Sellers Struggle Against AI Competition and Temus Pricing

Cross-border e-commerce sellers face the dual challenge of AI advancements and Temu's low-price competition. This article analyzes the potential impact of ChatGPT on operational roles, emphasizing the need for sellers to enhance their skills to adapt to the AI era. It also explores Temu's low-price strategy and its impact on the industry, suggesting that sellers pay attention to market dynamics, diversify their operations, and improve product quality and service levels to cope with increasing competition. Sellers should focus on value proposition and customer experience to thrive.

12/31/2025 Logistics Industry Insights
Read More
Amazon Ads Key Strategies to Optimize New Product Campaigns

Amazon Ads Key Strategies to Optimize New Product Campaigns

It's common for automatic campaigns to generate relevant but underperforming keywords during a new product launch on Amazon. This article advises sellers to remain calm, set a budget plan, and allow sufficient time for the campaign to run. Instead of blindly negating keywords, focus on optimizing the listing. Continuously monitor data and conduct A/B testing to improve ad performance and conversion rates. A strategic approach, patience, and data-driven optimization are key to turning around underperforming automatic campaigns during the crucial launch phase.

12/31/2025 Logistics Industry Insights
Read More
Amazon Sellers Turn to Chatgpt for Competitive AI Advantage

Amazon Sellers Turn to Chatgpt for Competitive AI Advantage

The emergence of ChatGPT presents both opportunities and challenges for Amazon operations. This article details ChatGPT's functionalities and its applications in cross-border e-commerce, covering aspects like brand naming, listing optimization, and market insights. It also provides a step-by-step guide to registering a ChatGPT account and explores the survival strategies for Amazon operations in the AI era, emphasizing the importance of enhancing personal skills and embracing change. The article highlights how leveraging AI tools like ChatGPT can improve efficiency and drive growth in the competitive Amazon marketplace.

12/31/2025 Logistics Industry Insights
Read More