Bytedances Ocean Engine Boosts Ecommerce Branding

Bytedances Ocean Engine Boosts Ecommerce Branding

This article deeply analyzes the underlying logic of brand e-commerce using Ocean Engine Data Platform for seeding marketing on the Douyin platform. It explores how to accumulate audience assets through collaboration with Star Map influencers and content boosting. Then, it leverages the Data Platform for precise targeting and continuous optimization, ultimately achieving a unified marketing goal of branding and sales. The article emphasizes the importance of audience asset quality and the critical role of refined operations in a highly competitive environment.

01/16/2026 Logistics Industry Insights
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Eight Key Strategies for Successful Ecommerce Store Operations

Eight Key Strategies for Successful Ecommerce Store Operations

This article provides a comprehensive analysis of eight key knowledge points for independent website operation, covering target positioning, platform differences, suitable audiences, success factors, operational mindset, multilingual strategies, promotion methods, and common promotional combinations. It aims to help cross-border e-commerce sellers quickly get started with independent websites, build a private domain traffic pool, enhance brand power, and achieve business growth. The guide offers a practical roadmap for establishing a successful online presence and driving sales through a self-owned platform.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Boost Ad Performance with ASIN Targeting

Amazon Sellers Boost Ad Performance with ASIN Targeting

This article provides an in-depth analysis of Amazon ASIN targeting advertising strategies. It emphasizes the importance of precise targeting timing and review accumulation. It also details how to select suitable ASINs for targeting and implement refined advertising operation strategies. This guide helps you master Amazon advertising, improve product conversion rates, and achieve sales growth. It covers key aspects like competitor ASIN selection, keyword optimization within the ASIN targeting campaign, and bid management techniques to maximize ROI and minimize wasted ad spend.

01/16/2026 Logistics Encyclopedia
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Amazons newer Model Feature Increases Seller Traffic

Amazons newer Model Feature Increases Seller Traffic

Amazon's "New Version Model" is a free tool that allows sellers to showcase newer product versions on older product listing pages, guiding buyers to purchase the latest models. Setting up requires meeting conditions such as product relevance and brand consistency, and submitting an application in the Seller Central. This feature helps seamlessly connect old and new products, boosting traffic conversion and sales. It leverages existing listing traffic to promote new products and provides a better customer experience by highlighting the latest offerings.

01/16/2026 Logistics Encyclopedia
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Black Friday Beauty Deals Face Styling Brush Patent Warnings

Black Friday Beauty Deals Face Styling Brush Patent Warnings

With the Black Friday shopping season approaching, beauty and personal care sellers should be vigilant about potential infringement risks associated with popular products. Taking the hot air brush as an example, this article reminds sellers to conduct thorough infringement searches for patents, trademarks, and copyrights when selecting products. It also emphasizes the importance of strengthening intellectual property protection to avoid losses such as listing removals. Sellers should proactively protect their business and avoid legal issues during this crucial sales period.

01/16/2026 Logistics Industry Insights
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Amazon Offers 1700 Ad Credits to Sellers in Seven Markets

Amazon Offers 1700 Ad Credits to Sellers in Seven Markets

Amazon is offering advertising vouchers, providing eligible sellers with up to $1400 in advertising benefits across seven marketplaces. Claiming the vouchers requires meeting specific criteria related to timing, ad setup, ASIN release date, and ad type. Sellers are advised to carefully select new products, precisely target their audience, and continuously optimize their campaigns to maximize the impact of the advertising vouchers and boost sales. This promotion is designed to help sellers effectively promote new products and drive growth on the Amazon platform.

01/16/2026 Logistics Industry Insights
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Integrated DOM Gains Traction in Omnichannel Supply Chains

Integrated DOM Gains Traction in Omnichannel Supply Chains

This paper delves into the motivations, advantages, implementation strategies, and future trends of integrating Distributed Order Management (DOM) with supply chain execution platforms. By integrating DOM, companies can optimize order fulfillment processes and enhance customer satisfaction. The article analyzes the integration strategies of leading vendors and explores the future development direction of DOM integration, providing valuable insights for enterprises facing omnichannel retail challenges. It examines how integrated DOM improves efficiency, reduces costs, and provides a seamless customer experience across various sales channels.

01/21/2026 Logistics Industry Insights
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Amazon Vine Program Overhauls Strategy to Boost Product Launches

Amazon Vine Program Overhauls Strategy to Boost Product Launches

Amazon Vine's new rules allow FBA new products to register for reviews in advance, effectively shortening the cold start period and improving sales and conversion rates. Sellers need to pay attention to review timeliness, user reach, product quality, and compliance risks. Utilize data analysis tools to optimize product and advertising strategies. Early planning, refined operation, data-driven decision-making, and compliant operation are key to successfully leveraging the new rules. Focus on maximizing the benefits of the Vine program for new product promotion.

01/21/2026 Logistics Industry Insights
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Global Ecommerce Guide to Overseas Customer Growth

Global Ecommerce Guide to Overseas Customer Growth

This article focuses on overseas customer development in cross-border e-commerce, emphasizing the importance of keywords. It shares development strategies for markets such as Russia, the UK, and Africa, along with practical tips like utilizing customs data and participating in the Canton Fair. The aim is to help cross-border e-commerce practitioners efficiently expand into international markets. This includes insights on attracting potential customers, building relationships, and navigating the complexities of different international regions, ultimately boosting sales and market share.

01/21/2026 Customs Knowledge
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Air Travel Transformed by IATA Expansion and NDC Adoption

Air Travel Transformed by IATA Expansion and NDC Adoption

The International Air Transport Association (IATA) is continuously expanding and actively promoting the New Distribution Capability (NDC). NDC aims to break down traditional ticket sales barriers, enabling airlines to offer richer, more personalized services, allowing passengers to freely combine options and customize their flight experiences. Despite challenges in widespread adoption, NDC represents a significant trend in the aviation industry, promising a future where flying experiences are more personalized, intelligent, and convenient. This shift allows for greater control and customization for the modern traveler.

01/20/2026 Airlines
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