As the dust settles from year-end promotions, Amazon has unveiled a new incentive for eligible sellers: advertising credits worth up to $1,700. This initiative arrives as merchants seek to maintain sales momentum in the post-holiday period.
Program Overview: Amazon Advertising Credit Initiative
The e-commerce giant's latest promotion provides qualified sellers with advertising credits to boost new product visibility. The program spans seven Amazon marketplaces, with participants eligible to claim $200 per marketplace – totaling $1,400 (approximately ¥10,000) in potential credits.
Eligibility Requirements: Four Key Criteria
Sellers must meet these conditions to qualify for the credits:
- Campaign Timing: Ad campaigns must be created between December 1, 2023 (12:00 Beijing Time) and December 22, 2023 (11:59 Beijing Time).
- Duration Specifications: Campaigns must run for at least 30 consecutive days with no predetermined end date.
- Product Eligibility: Only ASINs launched after September 1, 2022, with no prior advertising history qualify.
- Ad Type Restrictions: Credits apply exclusively to Sponsored Products search ads, excluding Brand and Display advertising formats.
Redemption Process and Important Dates
Qualified sellers should monitor their Amazon Seller Central notifications for confirmation emails expected by December 14, 2023. All credits must be utilized before March 6, 2024.
Strategic Recommendations for Credit Utilization
To maximize the advertising credits' effectiveness, sellers should consider:
- Prioritizing high-potential new products with strong conversion metrics
- Implementing precise targeting strategies based on thorough audience analysis
- Continuously monitoring and optimizing campaign performance metrics
This limited-time offer presents a strategic opportunity for eligible sellers to enhance their product visibility during a traditionally slower sales period, potentially driving sustained revenue growth.