Blurry product images and vague descriptions may be silently damaging your Wildberries store traffic. Starting April 30, the marketplace implemented significant changes to its product detail page rating system for categories including hats and sportswear, requiring sellers' immediate attention.
This update goes beyond routine optimization—it directly impacts products' search result rankings. The changes effectively challenge previous lax operational approaches, making refined management practices essential for marketplace success.
Enhanced Quality Standards for Product Listings
The revised rules prioritize improved product information quality. For images, platforms now mandate minimum 700×900 pixel resolution , requiring crisp presentation without wrinkles. Watermarks containing promotional text or logos are strictly prohibited. The platform encourages authentic lifestyle photography with human models against clean backgrounds, accepting JPG and other common formats with a 30-image maximum per listing.
Product descriptions must use standardized terminology, avoiding references to competing brands or arbitrary codes. Excessive capitalization is discouraged. Notably, the updated algorithm assigns greater weight to misinformation, necessitating heightened precision in content creation.
Strategic Recommendations for Sellers
Merchants should immediately conduct comprehensive audits of all product pages, verifying image compliance and description accuracy. Regular monitoring of platform-released case studies and rule interpretations will prove crucial for timely strategy adjustments.
The policy changes amplify the competitive advantage of localized supply chains. Domestic operations enable faster inventory replenishment, ensuring alignment between listed products and actual stock—a critical factor in preventing negative reviews from out-of-stock situations. Shorter local delivery times simultaneously enhance customer satisfaction and retention.
Furthermore, proximity to production facilitates rapid quality control adjustments and product refinements based on market feedback. This agility allows sellers to precisely meet platform requirements while differentiating their offerings in an increasingly competitive marketplace.
Wildberries sellers must recognize these regulatory changes as pivotal marketplace developments. Those who leverage localized supply chain benefits while elevating product information quality and operational strategies will be best positioned to thrive under the new parameters.