As the home improvement industry grapples with rising customer acquisition costs and challenges in reaching target audiences effectively, new advertising strategies are emerging as game-changers. Recent case studies highlight how innovative search advertising approaches are helping companies achieve remarkable efficiency gains.
Home Improvement Platform Cuts Acquisition Costs by 26%
A leading home improvement platform achieved significant results by implementing an "Intelligent Investment Solution" as its advertising foundation. The strategy combined blue-ocean keywords with smart visual content, leveraging historical industry data to create highly tailored campaigns that captured top search result positions.
The platform executed a three-pronged approach: optimizing bids, expanding project portfolios, and enhancing creative materials. By maintaining direct bids at 1.1 times general bids and running over 70 simultaneous search ad projects, the company accelerated campaign launches. Their creative materials focused on highlighting product benefits through narrative-driven smart visuals aligned with blue-ocean keywords.
The results were striking. Within seven days, the intelligent solution delivered three times the projected ad spend, with smart visuals accounting for 90% of the expenditure. Most importantly, the platform reduced customer acquisition costs by 26% while improving both traffic quality and advertising efficiency.
Design Firm Achieves 50% Cost Reduction
Another success story comes from a design and decoration company that prioritized the dual approach of intelligent solutions and effective search investment. Their strategy similarly combined smart visuals with blue-ocean keywords, with the intelligent solution accounting for over half of total ad spend.
The firm maintained the same 1.1:1 ratio between direct and general bids while operating more than 80 active search ad projects. Their creative materials emphasized diversity while remaining closely aligned with target keywords, using smart visuals to enhance top-position competitiveness.
This approach yielded comprehensive improvements. The company doubled its product ad spend while achieving a 29% top-position share. Most remarkably, they captured over 75% of search scenario traffic while reducing acquisition costs by 50%, with stable conversion quality throughout.
The Winning Formula: Four Key Components
For the home improvement sector—where customer needs are specific and decision cycles lengthy—the combination of intelligent solutions, blue-ocean keywords, smart visuals, and effective search investment offers three distinct advantages:
- Simplified operations: Intelligent solutions streamline campaign management, making sophisticated advertising accessible even to less experienced marketers.
- Precision targeting: Blue-ocean keywords ensure ads reach genuinely interested prospects by matching actual search intent.
- Versatile presentation: Smart visuals accommodate diverse styles and scenarios, meeting varied customer preferences.
When combined with competitive bidding and strategic project deployment, this approach delivers rapid scaling, dominant market presence, and controlled costs—providing home improvement businesses with a replicable model for search-based customer acquisition.