Ecommerce Sellers Face Copyright Risks in Peak Season

Copyright infringement risks are high during peak seasons for cross-border e-commerce! This analysis focuses on 36 images involving brands like CleanSleeve, identifying infringement points. We provide methods for checking potential infringements and offer corresponding strategies to help sellers operate in compliance. This guide aims to assist sellers in navigating copyright issues and mitigating risks associated with intellectual property rights in the cross-border e-commerce environment, ensuring legally compliant and sustainable business practices.
Ecommerce Sellers Face Copyright Risks in Peak Season

As cross-border e-commerce enters its peak sales season, sellers are gearing up for potential sales surges. However, hidden copyright infringement risks loom large, threatening to derail their holiday momentum. Recent waves of lawsuits filed by law firms, particularly targeting image copyright violations, have created a minefield for unsuspecting merchants.

High-Risk Copyright Zones

Previous enforcement actions involved 133 copyrighted images from seven brands including FIN FUN, Ali Gulec Works, and SASSAN FILSOOF. Now, legal scrutiny has expanded to 36 additional images across four key categories:

1. CleanSleeve: The Paint Roller Cleaning Tool Trap

PAAKLINE, LLC, an innovative home improvement tools company, has emerged as a copyright enforcer through its CleanSleeve paint roller cleaning product. Initially filed in October (Case No. 22-cv-1082) but only recently surfacing, the lawsuit combines both copyright and trademark claims through Sriplaw firm.

Five specific product images are under strict monitoring. Additionally, these registered trademarks require immediate verification in product listings:

  • CleanSleeve
  • PAAKLINE
  • Related design logos

2. Eduardo Andre Ely: The Illustrator's Legal Offensive

On November 29, distinctive illustrator Eduardo Andre Ely initiated copyright litigation (Case No. 22-cv-6645) through Keith law firm, targeting 10 protected designs blending whimsical and edgy aesthetics. These artworks frequently appear on apparel, home goods, and accessories.

3. Sharp Shirter's Works: Expanding Copyright Protection

Graphic artist Daniel Lachman's Sharp Shirter brand has escalated its legal actions, adding 17 new protected designs to its October litigation. The artworks predominantly feature on clothing and home decor items.

4. African American Girl: Ambiguous Copyright Claims

Designer CHENG YIZHOU's November 1 lawsuit (Case No. 22-cv-23558) presents unique challenges as the complaint references copyright registration numbers without displaying the actual protected works. This creates significant verification difficulties for sellers.

Copyright Verification Methods

Sellers should implement these protective measures:

  • Search the U.S. Copyright Office database using registration numbers
  • Conduct reverse image searches through Google Images
  • Utilize professional copyright verification tools

Legal Response Protocol

Upon receiving infringement notices:

  • Immediately remove suspected products
  • Retain specialized legal counsel for case evaluation
  • Explore settlement negotiations through legal representatives

Most copyright cases resolve within 1-3 months. Proactive compliance remains the most effective strategy for sellers navigating this high-risk season.