Ebay Australia Revises Seller Pricing and Tracking Policies

Published: 12/30/2025
eBay Pricing Logistics Tracking Australian E-commerce
eBay Australia has introduced a new comparative pricing policy to help sellers optimize pricing strategies and improve the buyer experience. Simultaneously, accounts with a valid tracking rate below 95% will face delayed payouts. Sellers should proactively adapt to these policy changes by optimizing pricing strategies and improving their valid tracking rate to remain competitive in the market. This aims to create a better marketplace for both buyers and sellers by encouraging competitive pricing and reliable shipping.
Ebay Australia Revises Seller Pricing and Tracking Policies

eBay Australia has implemented significant policy updates aimed at improving both seller competitiveness and buyer shopping experiences. The changes, which took effect in May and June 2022, focus on pricing transparency and shipping reliability.

Revamped Comparative Pricing Strategy

The platform's new comparative pricing policy, effective May 21, 2022, provides sellers with enhanced tools to optimize their pricing strategies:

  • Recommended Retail Price (RRP): Offers sellers a benchmark reference for setting competitive prices.
  • Historical Price Comparisons: Allows sellers to analyze pricing trends both within and outside eBay's marketplace.
  • Promotion Optimization: Enables sellers to create more effective discount campaigns by clearly demonstrating value through price comparisons.

These changes benefit buyers as well, providing transparent pricing information that helps consumers make informed purchasing decisions.

Stricter Shipping Tracking Requirements

Effective June 1, 2022, eBay Australia introduced new shipping policies to ensure reliable order fulfillment:

Sellers with valid tracking rates below 95% for Australian-based items shipped with trackable services will face payment delays. The platform implemented these measures:

  • For tracked shipments: Payments will be delayed until tracking information is successfully uploaded to eBay's system.
  • For untracked shipments: Payments will be held until three days after the estimated delivery date.

The policy became enforceable on July 15, 2022, with eBay notifying affected sellers via registered email about their tracking performance metrics.

Recommendations for Sellers

eBay Australia suggests sellers take these steps to maintain compliance and competitiveness:

  • Leverage the new pricing tools to develop more competitive product pricing.
  • Partner with reliable shipping providers and consistently upload tracking information.
  • Regularly monitor eBay communications regarding account performance metrics.

These policy updates reflect eBay's ongoing efforts to create a more transparent and reliable marketplace for both buyers and sellers in the Australian e-commerce sector.

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