Frustrated by persistent "out of stock" notifications on your Ozon store? While you've set up warehouses and configured delivery methods, your products remain unavailable for sale, causing valuable traffic to slip away? The solution may lie beyond basic inventory adjustments—Ozon's platform contains specific rules, particularly crucial for new sellers, that require careful attention.
Two Efficient Methods for Inventory Updates
Ozon provides two streamlined approaches for inventory management, allowing sellers to choose based on their operational needs:
Method 1: Quick Updates via Product Listing
- Access Product Management: Log into your Ozon seller account and navigate to [Products] → [Product List].
- Filter Inventory: Use the status filter to select [Ready for Sale] and [Out of Stock], displaying all products with zero inventory.
- Edit Stock Levels: Locate the [In My Warehouse] column showing "0", click the number to access the warehouse dropdown menu.
- Critical Reminder: Select only one warehouse for inventory allocation—a common oversight among new sellers.
Why Single Warehouse Selection Matters: Imagine encountering two identical free shipping options—standard delivery versus premium express—most consumers would instinctively choose the faster option. Ozon's system operates similarly. When multiple warehouses (air, ground, etc.) show available stock, the platform or buyers may automatically select the fastest (but most expensive) air shipping route, significantly increasing your logistics costs.
Cost Analysis: Before selecting a warehouse, conduct thorough cost comparisons between logistics channels. Tools like Ozon's pricing calculator can help automate this analysis.
Method 2: Bulk Updates Through Logistics Module
- Navigate to Logistics: Access [Logistics] → [Update Inventory] in your seller dashboard.
- Download Template: Click [Download Template] and select your preferred warehouse (maintaining the single-warehouse principle).
- Input Inventory Data: In the Excel template, enter product IDs and corresponding stock quantities with precision.
- Upload Changes: Save and upload the completed template via [Update Inventory].
- Verification: Confirm successful updates when the status shows "Inventory Updated" in your upload history.
Troubleshooting: Understanding Category Restrictions
If inventory updates fail using both methods, examine whether your product category supports RFBS (Seller Fulfilled) mode. Ozon restricts certain categories to FBP (Ozon Fulfilled) only, preventing RFBS inventory updates.
Checking Category Rules: Consult Ozon's category guidelines or contact support to verify your product's eligibility for seller fulfillment.
Strategic Recommendations for New Sellers
Pricing Approach
Base your pricing on air shipping costs while actually using ground shipping. This conservative strategy, facilitated by pricing tools, ensures profit margins despite potentially higher listed prices. Adjust pricing and logistics methods as order volume stabilizes.
Inventory Management
New sellers should adopt cautious inventory practices—begin with small test quantities to gauge market response before committing to larger stock volumes.
Conclusion: Strategic Logistics for Sustainable Growth
Inventory management mirrors selecting transportation modes—optimal choices enhance efficiency while poor selections incur unnecessary costs. Remember these core principles: "single warehouse selection" and "conservative inventory for new sellers" to master Ozon's inventory system and achieve stable store growth.