When starlit camping trips unfold and outdoor adventures expand, few consider the silent guardians enabling this freedom—portable power solutions. Shenzhen-based Huabao New Energy , now publicly traded, has emerged as a market leader with its Jackery brand, illuminating outdoor lifestyles worldwide while securing partnerships with Europe's top retailers. This is the story of how the "first portable power stock" evolved from consumer hits to business-to-business triumphs.
Explosive Growth: Riding the Energy Storage Wave
Huabao New Energy's financial trajectory reads like an industry legend. Between 2019 and 2021, revenues skyrocketed from $45 million to $327 million, while net profits surged from $5.1 million to $39.4 million—a sevenfold increase in just two years.
The momentum continued through 2022, with Q3 revenues alone reaching $129 million, nearly matching 2021's annual total. Net profits grew 19.7% year-over-year to $36 million. These figures underscore both the portable power market's potential and Jackery's operational excellence.
Jackery: The Amazon Powerhouse
The company's flagship brand has become synonymous with portable power on Amazon. Multiple Jackery products dominate Best Seller rankings, boasting thousands of verified reviews. Their distinctive orange-and-black designs set industry standards, with product pages frequently serving as reference models for electronics sellers.
This brand authority extends beyond sales metrics—Jackery has effectively redefined consumer expectations for portable energy solutions, combining rugged reliability with user-friendly interfaces.
Social Media: Fortifying Brand Equity
Jackery's strategic social media presence demonstrates remarkable foresight. The brand maintains engaged communities across Instagram (150,000 followers), Facebook (150,000 followers), and TikTok (100,000+ followers with 237,500 likes). Content emphasizes real-world usage scenarios from camping to emergency preparedness, achieving exceptional interaction rates.
This omnichannel approach accomplishes dual objectives: reinforcing brand identity while cultivating private traffic pools. The social strategy mirrors the products themselves—designed for endurance and adaptability in evolving digital landscapes.
From Consumer Success to Commercial Contracts
The transition from direct-to-consumer dominance to business partnerships followed a natural progression. Amazon listings now prominently feature "2 million units sold globally" badges—social proof that attracted institutional buyers. This mirrors the trajectory of medical device maker iHealth, whose Amazon success led to substantial government contracts.
For vertically integrated manufacturers, Jackery's model proves instructive: consumer market validation creates enterprise opportunities through demonstrated reliability and scale.
European Expansion: The Lidl Partnership
October 2022 marked a strategic milestone as Jackery's German subsidiary signed a procurement agreement with Lidl, Europe's dominant discount retailer. The deal will place Jackery power stations across Lidl's physical and digital stores continent-wide—a significant coup given Lidl's history of outperforming Walmart in Germany.
This partnership validates Jackery's global appeal while securing critical shelf space in Europe's largest economy. The move exemplifies how digital-native brands can leverage e-commerce success into traditional retail channels.
As portable power solutions transition from niche to necessity, Jackery's combination of product excellence, digital savvy, and strategic partnerships positions it for sustained leadership. The company's evolution offers valuable lessons in scaling specialty products across consumer and commercial markets—a blueprint for the next generation of energy innovators.